INDUSTRY INSIGHTS YOUR PEERS ARE READING
Mobile messaging service WhatsApp is being acquired by Facebook to the tune of $19 billion in cash and stock — Facebook’s biggest acquisition to date. Social Media Statistics Facebook Facebook acquisition Jan Koum mobile app mobile messaging mobile messaging app WhatsApp MORE
Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. MORE
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. How long will mobile ubiquity take? mobile. mobile app. mobile data. MORE
Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. MORE
With the expansion of mobile devices and tablets many people continue to work after they get home or into late hours. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read. MORE
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. MORE
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. MORE
I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. There are better ways to invest in mobile this year. MORE
With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. MORE
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. MORE
Friday, April 3, 2009 Email and Mobile - what blasts better? The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS. Naturally mobile is more on the move. BUT how much can you feed into the mobile? And then does email really work inspite of it rating above than mobile on certain parameters. The truth is that the possibilities of what mobile can offer are only growing, and rapidly. MORE
New technologies give rise to new means of communications with the personal computers and mobile phones but older mediums such as newspaper advertising still dominates. SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Mobile, tablets, and hand-held devices are skyrocketing as computer towers and laptops sales drop. MORE
The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. Getting your business into mobile marketing 1. MORE
One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. SMS, or texting. MORE
Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. Make sure your webiste is optimized for mobile. MORE
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. MORE
SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Is SMS Marketing Still a Viable Strategy? MORE
Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile. MORE
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! First, in order for someone to be able to do this, they need to have their mobile settings configured in Facebook. This can be done by going to your Account Settings and then the Mobile tab. MORE
In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. One permission says that Facebook may edit, receive, read, and send SMS messages. Apps Facebook Mobile Apps Mobile Tips Rules & Regulations Social Media Social Media Education Social Media News Social Media Tips messenger app privacy settings MORE
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. Mobile users don’t surf the web on their phones like they do desktops. MORE
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. MORE
There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Association Case Studies From the Trenches Mobile MORE
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. How Social Media and Mobile Technology Impact the Customer Experience Infographic: Infographic by: Avaya. MORE
Mobile Marketing promoting is another meaning of web showcasing. Mobile phones have turned into a necessary piece of our life and steady utilization of cell phones in day by day life presents a thought for the improvement of this system. It is easily visible to the user instead of SMS. MORE
Thanks to their mobile phones, people are now spending more time online than watching TV. Mobile usage, especially smartphones and tablets, has increased. of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage. of total mobile usage. In a word, it means you need to start thinking about your mobile marketing message today. There are plenty of ways for small business owners to get on board with mobile marketing. MORE
This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. The means and ways of mobile marketing have grown a lot since the advent of the science less than a decade ago. Mobile web marketing. MORE
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns. MORE
More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. Mobile Applications: The ads can be hosted inside the application design and logic. MORE
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Create an SMS Marketing Team. Large SMS marketing campaigns aren’t DIY. MORE
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. App Based Mobile Marketing. MORE
Remember SMS? Make sure your blog is mobile friendly. Now that I’ve got your attention, the first thing to do is to ensure that your blog is mobile optimized. It seems like a bizarre tip to mention in 2017, but according to a recent survey from BaseKit, 91% of all small businesses do not have a mobile optimised site. Just remember that 100% of your messages are going to be sent to a mobile device! However, SMS campaigns spike within the hour. MORE
Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. MORE
With 300 million mobile subscribers, 47 million active users and advertising revenue of Rs 600 crore, - how mobile could be called new media. An ultimate Swiss knife in mobiles. Nobody needs a watch, a separate music player, an Internet browser, gaming device, search device, camera, pen drive, GPS, map or cricket and stock updates if they have a mobile,”. Sending SMS alerts is the commonest mobile advertising method, where supply outstrips demand. MORE
If the joke that people engage more with their mobile phones than they do with their spouses is indeed true, then it’s good news for the medium, especially where advertising is concerned. The mobile medium has been striving to find a place in media plans, and with more awareness of its numerous attributes, it stands a chance of becoming the most sought-after medium in the times to come. A person looks at his mobile screen every 11-15 minutes. MORE
10 years ago seems so 10 years ago in the world of search, social and mobile. In the world of mobile, the evolution has been nothing short of dramatic. 10 years ago we were an evolving world of mobile adoption, the mobile handset was a utility for and an extension of the land lane. MORE
How to Protect the Privacy of One’s Mobile Device. Most of them are connecting through mobile devices. In general, mobile internet usage accounts for more than half of all global web traffic. Mobile phones are now our favorite tools for internet browsing. MORE
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile. MORE
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. MORE
How to stop those annoying spammy messages on your mobile cellphone from Facebook Messenger Text service. SMS messages but no telephone number? I think these settings stop any chance of SMS from randoms… oh wait! Facebook Annoying Australia messenger sms spam Text MORE
They increasingly use mobile devices and media. Mobile telephones have been used for marketing purposes since a long time, think about mobile text/SMS messaging campaigns for instance. Many businesses have developed or consider developing mobile. Mobile email Mobile marketingConsumers don’t only massively embrace social media. MORE
I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. Remember, the adoption rate for SMS is 2.5 MORE
This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. Optimizing for mobile. MORE
It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? No mobile foundation whatsoever. MORE
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Is SMS Marketing Still a Viable Strategy?
Convince & Convert
MARCH 18, 2016
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Create an SMS Marketing Team. Large SMS marketing campaigns aren’t DIY.
Cody Ward
JULY 19, 2012
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest.
Laurel Papworth
DECEMBER 13, 2017
How to stop those annoying spammy messages on your mobile cellphone from Facebook Messenger Text service. SMS messages but no telephone number? I think these settings stop any chance of SMS from randoms… oh wait! Facebook Annoying Australia messenger sms spam Text
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt.
yMarketingMatters
OCTOBER 2, 2017
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.
Kikolani
MAY 26, 2016
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.
Harp Interactive
MARCH 17, 2010
More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. Mobile Applications: The ads can be hosted inside the application design and logic.
Social Media Marketing
SEPTEMBER 10, 2017
Mobile Marketing promoting is another meaning of web showcasing. Mobile phones have turned into a necessary piece of our life and steady utilization of cell phones in day by day life presents a thought for the improvement of this system. It is easily visible to the user instead of SMS.
Convince & Convert
DECEMBER 13, 2012
Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst.
Small Business Mavericks
AUGUST 1, 2013
Thanks to their mobile phones, people are now spending more time online than watching TV. Mobile usage, especially smartphones and tablets, has increased. of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage. of total mobile usage. In a word, it means you need to start thinking about your mobile marketing message today. There are plenty of ways for small business owners to get on board with mobile marketing.
Convince & Convert
NOVEMBER 7, 2012
Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile.
SocialFish
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.
The Social Media Incubator
MAY 10, 2013
One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. SMS, or texting.
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. App Based Mobile Marketing.
The Realtime Report
OCTOBER 31, 2018
How to Protect the Privacy of One’s Mobile Device. Most of them are connecting through mobile devices. In general, mobile internet usage accounts for more than half of all global web traffic. Mobile phones are now our favorite tools for internet browsing.
Convince & Convert
APRIL 10, 2015
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.
SocialFish
JANUARY 29, 2014
I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. Remember, the adoption rate for SMS is 2.5
Saying It Social
APRIL 6, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! First, in order for someone to be able to do this, they need to have their mobile settings configured in Facebook. This can be done by going to your Account Settings and then the Mobile tab.
Buzz Marketing for Technology
FEBRUARY 23, 2010
As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. So then it becomes a question of where to start with Mobile and I have been working on this for a while now incorporating Mobile into some of our campaigns.
Twist Image
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. How long will mobile ubiquity take? mobile. mobile app. mobile data.
Small Business Mavericks
SEPTEMBER 17, 2012
This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. The means and ways of mobile marketing have grown a lot since the advent of the science less than a decade ago. Mobile web marketing.
Convince & Convert
APRIL 15, 2014
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. Mobile users don’t surf the web on their phones like they do desktops.
ProBlogger
MAY 11, 2017
Remember SMS? Make sure your blog is mobile friendly. Now that I’ve got your attention, the first thing to do is to ensure that your blog is mobile optimized. It seems like a bizarre tip to mention in 2017, but according to a recent survey from BaseKit, 91% of all small businesses do not have a mobile optimised site. Just remember that 100% of your messages are going to be sent to a mobile device! However, SMS campaigns spike within the hour.
SocialFish
NOVEMBER 11, 2010
I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. There are better ways to invest in mobile this year.
SocialFish
MARCH 25, 2011
There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Association Case Studies From the Trenches Mobile
SocialFish
JANUARY 22, 2014
This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. Optimizing for mobile.
Cody Ward
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. How Social Media and Mobile Technology Impact the Customer Experience Infographic: Infographic by: Avaya.
Devumi
MAY 21, 2015
The move to mobile marketing is taking off at crazy levels. With Google’s latest algorithm update, the over-hyped Mobilegeddon, taking the marketing world by storm lately, you’ve probably started thinking about mobile marketing strategies. Getting your business into mobile marketing 1.
Direct Marketing Observations
NOVEMBER 23, 2010
10 years ago seems so 10 years ago in the world of search, social and mobile. In the world of mobile, the evolution has been nothing short of dramatic. 10 years ago we were an evolving world of mobile adoption, the mobile handset was a utility for and an extension of the land lane.
Convince & Convert
AUGUST 1, 2012
It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? No mobile foundation whatsoever.
Idaconcpts
NOVEMBER 18, 2010
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate.
Cody Ward
JULY 26, 2012
With the expansion of mobile devices and tablets many people continue to work after they get home or into late hours. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read.
Social Email Marketing
FEBRUARY 16, 2011
They increasingly use mobile devices and media. Mobile telephones have been used for marketing purposes since a long time, think about mobile text/SMS messaging campaigns for instance. Many businesses have developed or consider developing mobile. Mobile email Mobile marketingConsumers don’t only massively embrace social media.
Social Media Network Marketing
APRIL 3, 2009
Friday, April 3, 2009 Email and Mobile - what blasts better? The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS. Naturally mobile is more on the move. BUT how much can you feed into the mobile? And then does email really work inspite of it rating above than mobile on certain parameters. The truth is that the possibilities of what mobile can offer are only growing, and rapidly.
Cody Ward
OCTOBER 25, 2012
Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together.
Cody Ward
AUGUST 7, 2012
New technologies give rise to new means of communications with the personal computers and mobile phones but older mediums such as newspaper advertising still dominates. SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Mobile, tablets, and hand-held devices are skyrocketing as computer towers and laptops sales drop.
Buzzlogix
JANUARY 11, 2018
Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps. Based on recent business trends , you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process.
Social Media Network Marketing
JANUARY 18, 2009
With 300 million mobile subscribers, 47 million active users and advertising revenue of Rs 600 crore, - how mobile could be called new media. An ultimate Swiss knife in mobiles. Nobody needs a watch, a separate music player, an Internet browser, gaming device, search device, camera, pen drive, GPS, map or cricket and stock updates if they have a mobile,”. Sending SMS alerts is the commonest mobile advertising method, where supply outstrips demand.
yMarketingMatters
JANUARY 19, 2012
Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. Make sure your webiste is optimized for mobile.
The Realtime Report
FEBRUARY 21, 2014
Mobile messaging service WhatsApp is being acquired by Facebook to the tune of $19 billion in cash and stock — Facebook’s biggest acquisition to date. Social Media Statistics Facebook Facebook acquisition Jan Koum mobile app mobile messaging mobile messaging app WhatsApp
Social Media Network Marketing
JANUARY 18, 2009
If the joke that people engage more with their mobile phones than they do with their spouses is indeed true, then it’s good news for the medium, especially where advertising is concerned. The mobile medium has been striving to find a place in media plans, and with more awareness of its numerous attributes, it stands a chance of becoming the most sought-after medium in the times to come. A person looks at his mobile screen every 11-15 minutes.
The Social Media Incubator
AUGUST 18, 2014
In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. One permission says that Facebook may edit, receive, read, and send SMS messages. Apps Facebook Mobile Apps Mobile Tips Rules & Regulations Social Media Social Media Education Social Media News Social Media Tips messenger app privacy settings
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