Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. In terms of rate of response, the simple SMS dominates the market. Here a few examples: 77% of the population of the world own a mobile phone.
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it.
7 Tips to Leverage the Power of SMS Marketing
Convince & Convert
MARCH 18, 2016
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Create an SMS Marketing Team. Know Thy Customer.
Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. I’ve found SMS CTA’s in the fine print far too many times.
Six Surefire Ways to Grow Your Business Using Text Marketing
OCTOBER 10, 2016
Related Stories The Hottest Trends In Digital Marketing Automation Our Job in PR is So Much Easier Now Thanks to Mobile Mobile App Store Data is Required in 2015 Marketing Plans. Texting is not a new concept. However, many people don't seem to realize the power of text marketing. Did you know 95 percent of all text messages are read within three minutes of being delivered?
The Mobile Imperative
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. It's hard to convince a large brand to think about mobile when they just don't see the uptake and motion from the consumer. How long will mobile ubiquity take? mobile. mobile app.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. Okay, so you’re ready to launch a mobile marketing campaign for your nonprofit. And, with 1.5 Convinced yet? But where do you begin? Texting Apps.
How to Choose the Best Mobile Strategy for Your Business
Convince & Convert
APRIL 10, 2015
These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Window Shopping.
SMS Marketing: a Grossly Underrated Marketing Tactic
MAY 26, 2016
Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic.
Five Forms of Mobile Media
APRIL 14, 2011
Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. Specifically, Ken talks about the three primary communication methods via mobile web development. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Long live the mobile page view. Image by Paul Swansen.
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Avaya , a global provider of business collaboration and communications solutions, has created the infographic below titled “ How Social Media and Mobile Technology Impact the Customer Experience.”
Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
JANUARY 18, 2017
Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric mobile application development platform. Other assets going from Twitter to Google are the Crashlytics crash-reporting platform, mobile app analytics tool Answers , SMS login system Digits and development automation system Fastlane. Fabric and Firebase operate mobile platforms with unique strengths in the market today. We’re excited to combine these platforms together to make the best mobile developer platform in the world for app teams.
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
There’s no denying the trend that mobile is taking over the digital landscape, particularly amongst the 18-34 year old demographic. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. Visual Content Is King on Social and Mobile. There are currently 2.6 billion by 2020.
QR Codes & Mobile: The Time is Now
MARCH 8, 2011
a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting. If you haven’t they can be fun and lead to videos, pictures, mobile information and more that is unveiled with a simple scan. Others : Phone numbers for recorded message or SMS opt-in. Calendar events that load right into your mobile calendar.
5 Ways to Increase Mobile Conversion Rates
Convince & Convert
APRIL 15, 2014
Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites.
Six Tips to Go Mobile without Going Broke
FEBRUARY 20, 2012
You see, I agree mobile commerce is the next big thing – and a critical opportunity businesses can’t ignore. Based on their feedback, coupled with our own discoveries, we’ve found there are six ways business owners can “go mobile” without going broke. . Mobile optimize yoursite.com. Mobile searches have grown 400 percent since 2010, according to Google. Your site has to be optimized for mobile viewing. Be sure you can be found (turns out that Google and other search engines may not show non-mobile optimized sites in mobile search results).
Show 384 - Inside Mobile Marketing
MAY 13, 2012
Alex Meisl , Chairman of Sponge which he has developed into Europe's market leader on Mobile Marketing with operations in 20 countries, joins Anna Farmery to discuss . What is mobile marketing? What actually is mobile advertising? The concept of mobile shopping. How 80% of advertisers do not have a mobile site - staggering google mobile website data? How to make a mobile website. How a mobile website is about access, mobile apps are for loyalty and engagement, then how mobile CRM is about creating the marketing conversation.
The Digital Marketing Streams Of 2013
JUNE 13, 2013
Mobile Marketing. Mobile marketing is a general term that covers all the different ways you can marketing to your customers via their mobile devices. Although this can take the shape of several different marketing methods, one of the most common is SMS marketing. To learn more about SMS marketing, you can check out Slick Text’s Beginner’s Guide To SMS Marketing.
Online & mobile disaster relief efforts for Japan
MARCH 25, 2011
There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone? Association Case Studies From the Trenches Mobile
Mobile apps are a waste of time for associations.
JANUARY 29, 2014
I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. If you used [link] from your mobile phone, you used a web app.
Marketing Automation, Set It and Forget It
JULY 26, 2012
With the expansion of mobile devices and tablets many people continue to work after they get home or into late hours. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsMarketing automation, what is it?
Facebook Open-Sources Community Cellular Manager
NOVEMBER 8, 2016
They described CCM as a software management and deployment suite that enables the operation of small-scale cellular networks, adding that it is compatible with the OpenCellular platform the social network introduced in June, as well as with third-party radio-access-network solutions and saying: CCM is designed for reliable operation in environments with unreliable power and backhaul, providing fully disconnected operation for local voice and SMS services. Facebook announced the open-sourcing of a solution aimed at furthering its mission of connecting the world. hours outside of Manila.
[Case Study] Have you crossed the mobile threshold?
JANUARY 22, 2014
This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. For the first time the majority of traffic to AIDS.gov came via mobile devices. Mobile devices are personal devices.
The History of Marketing [Infographic]
AUGUST 7, 2012
New technologies give rise to new means of communications with the personal computers and mobile phones but older mediums such as newspaper advertising still dominates. SMS messaging on mobile phones gets introduced in 1992 and twenty years later is still at it’s infancy. Mobile, tablets, and hand-held devices are skyrocketing as computer towers and laptops sales drop. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaAnyone?
Permission, Targeting and Segmentation in Mobile Marketing
Social Email Marketing
FEBRUARY 16, 2011
They increasingly use mobile devices and media. Mobile telephones have been used for marketing purposes since a long time, think about mobile text/SMS messaging campaigns for instance. Many businesses have developed or consider developing mobile. Mobile email Mobile marketingConsumers don’t only massively embrace social media.
CheatSheet: 4 Mobile Ad Platforms That Work
Convince & Convert
NOVEMBER 7, 2012
Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel. The challenge is what type/platform of mobile. Click to read more » mobile flash banners mobile advertising mobile platforms mobile targeting off madison ave + spinsix rich media SMS streaming radio
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
Trend #7 – Make a Mobile Version of Your Website! SMART mobile phones and tablets are taking over and have changed the way we do everything in our lives. We share our lives, immediately as they happen, via mobile. At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Trend #8 – Do Mobile Marketing!
Why Online Banking on Mobiles Will Soar
NOVEMBER 18, 2010
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. Consider this: There may be reporting on the demise of e-mail due to the rise of social media, however college students still see e-mail and SMS as critical mediums for online communication. opening an online savings account ). Meanwhile 4.2
Twitter Stalking via SMS
AUGUST 11, 2010
Personally, I do use the mobile interface for Twitter, but really only for DMs (direct messages). Twitter’s launched this with the idea that you can get Twitter updates from your favorite companies, as many tend to tweet out offers that are only available to the Twitterati. However now you can utilize “Fast Follow by texting “follow USERNAME to 40404. crazy, right?).
Unlock Facebook With a Physical Security Key?
JANUARY 26, 2017
Facebook announced support for physical security keys with certain web browsers and mobile devices. Security keys for Facebook logins currently only work with certain web browsers and mobile devices, so we’ll ask you to also register an additional login approval method, such as your mobile phone or Code Generator.
Now People Can Join Your Facebook Fan/Business Page via SMS/Text.
Saying It Social
APRIL 6, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers to your Facebook Page, via text message! First, in order for someone to be able to do this, they need to have their mobile settings configured in Facebook. This can be done by going to your Account Settings and then the Mobile tab. Go to your Account Settings and configure your Mobile Settings. Have a local radio spot?
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. The event pulled together 4,000 marketing clients and industry thought leaders all learning together. Tell Success Stories – People love stories and are excited to learn if the content is structured like one. What made it stand out?
Facebook Adds Instant-Verification Component for Account Kit to Android SDK
DECEMBER 20, 2016
The instant-verification feature announced Tuesday will immediately authenticate login requests by matching the mobile number tied to Account Kit with the mobile number connected to users’ Facebook accounts, and the social network said in an email to SocialTimes that this addition is particularly helpful in region where SMS service is unreliable. Software engineer Ethan Goldman-Kirst added in a blog post : Instant verification is the result of trying to streamline the login process and rely less on SMS for those signing in with their phone number.
Don’t Let Thumbs Dominate Mobile Marketing
Convince & Convert
DECEMBER 13, 2012
Click to read more » mobile email marketing Jeff Rohrs mobile marketing SMSI don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies that are here with us now… AS WE SPEAK!
Mobile apps are a waste of time for associations.
NOVEMBER 11, 2010
I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture, and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. By the time association members are ready, mobile apps will be on the decline.
Social Networking Stats: Facebook To Acquire WhatsApp, #RLTM Scoreboard
The Realtime Report
FEBRUARY 21, 2014
Mobile messaging service WhatsApp is being acquired by Facebook to the tune of $19 billion in cash and stock — Facebook’s biggest acquisition to date. WhatsApp allows users to share messages (text, picture and video) across mobile devices with different operating systems, and is especially popular in Europe and other areas outside the U.S. Facebook: 1.23 via Facebook.
Show 377 - How to make your brand reach the next billion
MARCH 19, 2012
Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries. Role of mobile marketing and why mobile marketing is changing how we connect. SMS marketing through free air time. Jana has created the first large-scale mobile platform to enable global organizations to engage directly with emerging market consumers in over 85 countries. This weeks The Engaging Brand podcast is ready! - Jana's CEO, Nathan Eagle , is a former Harvard professor with a Ph.D.
Twelve Steps to A Strong QR Code Campaign
MAY 23, 2011
The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices. Mobile tags and QR codes give mobile devices instant access to mobile communication. They also can make use of the GPS, phone, SMS, Internet connection, and more. Specify dates.
Facebook’s Messenger App: What You Need To Know
The Social Media Incubator
AUGUST 18, 2014
In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. One permission says that Facebook may edit, receive, read, and send SMS messages. Apps Facebook Mobile Apps Mobile Tips Rules & Regulations Social Media Social Media Education Social Media News Social Media Tips messenger app privacy settings Although it should be noted that all versions of the app have a rating of 3.5 stars. Facebook’s Messenger App is Not New.
The Lack of Customer-Centricity and Integration in (Mobile) Marketing
JULY 28, 2011
Should I repeat that the adoption of mobile devices, with the smartphone leading the pack, is rising at an unseen pace and this consumer-driven mobile revolution offers plenty of new opportunities and challenges for businesses and marketers? billion USD on mobile this year. Isolated mobile marketing activities = poor results and short-term. Sounds familiar again?