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5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network. Stop only playing around with the social networks.

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Keeping Your Company’s Reputation Intact On The Social Network

Socialized

I'll be on a panel later this month: Keeping Your Company's Reputation Intact On The Social Network Dow Jones Global Compliance Symposium March 31, 2011 Washington, D.C.

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Social Networking Friends vs. Real Life Friends | Almost Savvy

Almost Savvy

Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far. Is this because social networking is new? The Real Life Social Network I’m excited to share a thought-provoking presentation about Real Life Social Networks from Paul Adams , a blogger and researcher at Google. The Real Life Social Network v2 View more documents from Paul Adams.

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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 for every 1,000 views; social sites dragged down the average online CPM by as much as 18% over the last year.

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3 Keys To Effective Social Reputation Management

Small Business Mavericks

Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management. Here are his suggestions: Use the right social media platforms. Every social media platform has its advantages.

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Instant Karma's Gonna Get You On The Social Networks

Forbes Social Media

What would happen if each profile on Twitter had a karma indicator based on previous behavior, a reputational metric that other users could tap into to know how much they could trust the content they shared?

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Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140

Laurel Papworth

Anonymity is a temporary name, often “Anon” and Accountability is the reputation and trust you gain with that name. Salman Rushdie is accountable to the reputation and trust he has built up over the years. Even though Ahmed is his real name, and Salman his pseudonym, it’s Salman that suffers or gains from online interactions in reputation and trust. We build our trust and reputation on a whole lot more than the name we choose.

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How To Manage Your Online Reputation By Using Google Alerts

Almost Savvy

In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. Surprisingly, there is no mention of monitoring your reputation online, which simply is a must do step for every professional, business, non-profit and anyone who deals with other people who may want, at some point, to learn more about them.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.

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Search + Social = Online Reputation

Socialmedia.biz

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! It can be devastating even for the millionaire and billionaire, who often rely very heavily on their reputations and the value of their investment holdings. Online reputation

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How to Effectively Manage Your Online Reputation

Razor Social

Are you proactively building and managing your reputation? In this article, we share some actionable tips on how to track and manage your reputation online. The key to effective online reputation management is acknowledging the mentions of your brand so you can minimize the negative comments and amplify the positive ones. Register with your brand name on key social media sites. Ideally, you will use the same username across all your social accounts.

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Just Because We're Social Networking “Friends” Doesn't Mean I'll.

Almost Savvy

If this happened at a live networking event, the conversation would go something like this: “Hi. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.] If you are looking for a social media guru, youve come to the wrong place.

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Adventures in Social Networking with Mom and Dad | Almost Savvy

Almost Savvy

As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&# If this is the case when our kids or parents say something “inappropriate&# in person, imagine the widespread humiliation (and hilarity) that ensues when this all takes place on a social networking site for all of your friends to see. Ready for Yet Another Social Platform?

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Social Intranet: Open Atrium social network for internal use

Laurel Papworth

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. Social Intranet: Open Atrium social network for internal use is a post from: Laurel Papworth- Social Network Strategy. White Paper: Social Networking Primed To Go Mobile (0).

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Brand safety: What you need to know to protect your brand’s reputation

Sprout Social

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Keep reading to learn how you can limit brand safety risk on social.

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What Factors Cause Bad Buzz and Crises on Social Networks?

Digimind

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery. How has social media impacted the spread of bad buzz or crises? This article focuses on factors that can promote the outset and spread of bad buzz into a crisis.

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science. Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.

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3 Reasons to Integrate Social Networks into your Market Intelligence Strategy

Digimind

Digital marketing and communication departments actively monitor and analyze their online reputation and impact of their actions on social media. One reason is the weak performance of traditional market intelligence tools, which remain quite limited in their collection and analysis of social data. To bridge the gaps in the market, Digimind has launched Marketplace an integration of Digimind Intelligence , Digimind Social , and Digimind Historical Search.

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5 Reputation Management Lessons from Prince, Dell and Beyond

Convince & Convert

Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed. Further, demonstrating responsiveness can help reputation management via online searching. Excerpted From Welcome to the Fifth Estate Difficulties arise. Mistakes happen.

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My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

It’s *the* business social network to have a presence on, right? Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Happy Saturday! Do you have fun weekend plans?

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India Strategy for Social Networking Sites!

Atom Thought

My new article on Strategies for Social Networking Sites has just been published on ‘DesiCretive’ You can view the article here: [link]. And precisely why this article becomes very relevant for Indian Social Networking Platforms! How businesses are lapping up social media? Online Reputation Management- Part 1 5 Myths about Online Social Marketing!

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Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

The Realtime Report

Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. Data from a recently-released Altimeter report , “Guarding the Social Gates: The Imperative for Social Media Risk Management,” makes it clear that many companies still don’t understand either the benefits — or the risks — that social media can bring to their brand or organization.

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6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

Kikolani

Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. As a blogger, your name stands for the quality and authenticity of your posts, apart from your personal and professional interest in having a “clean and positive” online reputation. This is a guest post by Per Schmitz.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne. Normally, I’m one who fights for strong reputation management. Reputation management is generally a dirty line of work.

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Benefits of Online Reputation Management - Social Media

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Professional networks like LinkedIn. Social networks like Facebook and others. Our Social Media efforts.

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What Happens in Vegas… (Or How to Ruin a Reputation With Just One.

Almost Savvy

To manage our online reputation, we must ask ourselves one question before we click that button: “Am I OK with my mom, my boss, my professors and CNN seeing this?&# Related articles which may interest you: Social Networking Friends vs. Real Life Friends Hey, Facebook, It?s 6 Responses to “What Happens in Vegas… (Or How to Ruin a Reputation With Just One Click)&# CjJune says: August 3, 2009 at 11:19 am Hi, Following you from twitter and retweeting.

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[COMIC] Who Is Running Your Social Media Channels? Is It Your Intern?

SocMed Sean

Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company? Blogs Facebook Featured Google+ Humor LinkedIn Pinterest Social Media Twitter Workplace YouTube best practices cartoon comic facebook humor social media social networking strategy

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5 Social Media Mistakes That Can Ruin Your Brand’s Reputation

Buzzlogix

Businesses are increasingly leveraging the power of social media to build their brands. If you want social media to work for your business, you should first understand that you cannot expect to enjoy automatic success. Here are five social media mistakes that you should avoid in order to protect your brand’s reputation. When you deluge social media users with content, you run the risk of annoying them. Then emphasize the intended purpose of social media.

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Social Customer Support: AT&T is doing it Right!

Buzz Marketing for Technology

To make matters worse it is almost impossible to use in my home but that is a network issue rather than an iPhone issue. It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. I have been an avid iPhone user almost since the day it came out.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Everyday I provide support on the social web to customers. Social Customer Support: AT&T is doing it Right!

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Listening Reputation Management Reputation Monitoring Search Social Media Social Networking Blackberry Fresh Networks Semantic Sentiment Social Media Analytics

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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Everyday I provide support on the social web to customers. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. It’s a great double sided ROI story for Social Customer Support. I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center.

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3 Surefire Ways to Win The Fastcompany Influence Project

Laurel Papworth

losers: technical social media term. By the way, different types of social media expert influencers might be interesting? Those who are outraged need not comment… 3 Surefire Ways to Win The Fastcompany Influence Project is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: fastcompany , influence , influenceproject , Online Communities , reputation , social media , the influence project , trust , Twitter , viral.

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How the 'traditional' world punishes social networking

The Way of the Web

Web Strategy Wikinomics Rankings ← New reputable way to make money by blogging Great video with Leo LaPorte and Twit.tv → How the ‘traditional’ world punishes social networking March 8th, 2010 · View Comments If you’re familiar with social networking it can be easy to scoff at the latest report of the non-digital native world failing to understand the benefits of the connected world.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Internet , Opinion , Social Media > Every Social Network is Different: Here’s What You Need to Know Every Social Network is Different: Here’s What You Need to Know by Tamar Weinberg on January 25, 2008 Share Over at the Blog Herald , Chris Garrett says that Twitter is changing his news consumption habits.

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What Steps Should I Take When My Instagram Engagement Is Dropping?

SocMed Sean

Sometimes, Instagram can really set you in a foul mood… If you depend on social media platforms like Instagram as your marketing platform of choice, then you know how critical dropping engagement numbers can be for your brand. Instagram is a notoriously fickle social network and they make changes and even ban accounts without any real rhyme or reason. Quality of content is critical to any social media platform and more so with Instagram.

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Free webinar on Twitter for Australian Teachers – PIL Microsoft Teachers

Laurel Papworth

I’m teaching a free webinar on Twitter for Australian Teachers – it’s on the PIL network for teachers and sponsored by Microsoft. **. Join social media expert, Laurel Papworth from May 28th for three very exciting social media workshops tailored specifically towards educators. The person who refers the most friends to the Partners in Learning network be given a free Harvard online social media course. Reputation measurement embedded in Twitter.

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Australia: Number of Australians on Facebook 2010

Laurel Papworth

Australia: Number of Australians on Facebook 2010 is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: Australia , Australians , Facebook , Online Communities , social media , social networks , statistics. Twitter: Reputation Management in Social Networks (18). Tags: Australia Facebook Online Communities social networks statistics Australians social media

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Opinion , Social Media > Dissatisfied Customers + Word of Mouth = Marketing Gone Bad Dissatisfied Customers + Word of Mouth = Marketing Gone Bad by Tamar Weinberg on July 18, 2007 Share The worst possible thing you can do is to slight someone else at the expense of convenience. Jennifer blogged about her ordeal and it caused a social media outrage.

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When a Con Artist Comes Calling: Online Community

Laurel Papworth

of social network members that meet online will meet offline each year. You can subscribe to these Social Media Business podcasts on YouTube, on Vimeo and on iTunes or subscribe via RSS (video). For more see: Trust and Reputation in Online Community post. The fact that it probably wasn’t premeditated, that the group are low income (mods and members), and that the Road to Community Hell is Paved with Social Intentions is certainly part of the mix.

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NOT hiring someone based on Facebook or Twitter

Laurel Papworth

copyright – using material from the social networking site for business purposes might contravene Facebook etc. Social media-minded as ever, he checked out her Twitter profile. We were of course hoping to find out that someone applying for an online journalism internship was social media savvy. This is just here to start a discussion… here’s the Privacy Commission on Social networking : Social Networking.

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

Crowdsourced innovation social networks. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Technorati Tags: BP , crowdsource , deepwater , horizon , kaggle , Michael J Evans , mjevans.com , oil spill , Online Communities , public relations , social media , social network , social networks. Australia Event: Social Networks and P.R. (9).

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Measuring and Monitoring Online Reputation: What, Why, and How

ProBlogger

In this day and age, there’s really nobody who is exempt from the supreme importance of online reputation. Business owners need a sterling online reputation to ensure that they keep attracting new clients. Job seekers need a good reputation to put their best face forward, in the likely event that a potential employer checks them out on Google. The problem is, the chances for an online reputation to be utterly derailed are abundant. Social Media Blog Promotion P