Reputation Management: Eight Steps for Online Repair
MARCH 2, 2015
If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. But reputation management should be handled with the utmost care…it shouldn’t be something that is left simply to sorting itself out, though that is a good starting point. Reputation management requires communication.
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.
How (and Why) to Clean Up Your Online Reputation
JUNE 21, 2013
In the past few years, the focus of your so-called “reputation” has shifted from how you present yourself in person and on the telephone to how your present yourself in a digital environment. Using the Internet to establish your reputation can be great. People can get to know you more thoroughly, as you can use social networks to highlight many different attributes.
Public Relations: How Mark Hurd’s Online Reputation Changed
JUNE 15, 2015
You see, Hurd has another problem: His offline reputation seems to have resolved itself, but online? All you have to do is Google his name and you’ll find his reputation isn’t so in-tact. He wanted to know if I thought it was worth the money to hire an SEO reputation firm to get it off the front page. By Gini Dietrich Some of you may not know the name Mark Hurd.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them. This is a level deeper than the majority of more superficial social networks. Interact (e.g.,
Benefits of Online Reputation Management - Social Media
Social Media Network Marketing
AUGUST 19, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Our Social Media efforts.
How To Manage Your Online Reputation By Using Google Alerts
JUNE 1, 2011
In addition to the wonderful feedback to my post last week about 3 Mistakes You’re Making Online , I also received questions about my third point – using Google Alerts to monitor your reputation online. Set up alerts for any nicknames or usernames you have on different online forums or social networking sites. What is Google Alerts? Why should I bother?
Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation
The Realtime Report
SEPTEMBER 4, 2012
Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. According to Altimeter’s survey of 92 professionals involved in social media risk management, damage to brand reputation was the risk considered significant or critical by 66% of respondents, the largest percentage. Training?
Why You Should Move From Resume To Reputation
DECEMBER 5, 2015
It can become the single resource for your reputation. While you may have other online profiles to update and manage, LinkedIn is the only social network that grants you the ability to see who has touched your profile. The benefits of knowing who’s viewing your profile are endless: you see who accessed your profile, you curate that information, you determine if they fit that demographic from the graphic information you’re looking for—it was my cleanest social selling growth hack into how I generated my own pipeline. Moving out of the resume rut.
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.
Just Because We're Social Networking “Friends” Doesn't Mean I'll.
JULY 15, 2010
If this happened at a live networking event, the conversation would go something like this: “Hi. Related articles which may interest you: How Facebook Hurt My Feelings Social Networking Friends vs. Real Life Friends Happy Holidays! Elaine Kirk said: RT @IreneKoehler: Just Because We’re Social Networking “Friends” Doesn’t Mean I’ll Go To 3rd Base With You [link] [.]
6 Tools That Help Bloggers Manage and Monitor Their Online Reputation
APRIL 11, 2012
Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation. Actively develop your reputation by creating “positive” content. This is a guest post by Per Schmitz. Me On The Web. DooID.
Social Networking Friends vs. Real Life Friends | Almost Savvy
JULY 12, 2010
Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far. Is this because social networking is new? The Real Life Social Network I’m excited to share a thought-provoking presentation about Real Life Social Networks from Paul Adams , a blogger and researcher at Google.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! As a social steward, youll serve as an.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Enjoy! Basically.2%
5 Reputation Management Lessons from Prince, Dell and Beyond
Convince & Convert
AUGUST 30, 2011
Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed. Further, demonstrating responsiveness can help reputation management via online searching.
How Airlines Use Social Media: Lessons for Everyone
JUNE 26, 2011
In an effort to build customer engagement, an increasing number of airlines are creating an active social media presence — Twitter accounts, Facebook pages, and check-in locations for location-based apps. These days, a social-media presence is vital for public relations, branding, marketing — everything, really. Airline social-media marketing survey results.
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
Listening Reputation Management Reputation Monitoring Search Social Media Social Networking Blackberry Fresh Networks Semantic Sentiment Social Media AnalyticsFrom the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Here is a good example.
[COMIC] Who Is Running Your Social Media Channels? Is It Your Intern?
JANUARY 5, 2013
Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company? Blogs Facebook Featured Google+ Humor LinkedIn Pinterest Social Media Twitter Workplace YouTube best practices cartoon comic facebook humor social media social networking strategy
Paul Dunay joins Networked Insights as the CMO
Buzz Marketing for Technology
MARCH 1, 2011
Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. After 2 years of developing a strategy to deal with various types of social media conversations within Avaya we finally got the monitoring and routing of those conversations to be institutionalized within the firm.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the whole PR profession really needs to get a grip …”. I collected a number of communication industry failures and then derived a few simple habits that might help protect your reputation. 6. Constantly build your own social media presence. You get the picture. In the U.S.,
We're Addicted to Social Networks: 48% of Us Check Them in Bed
MARCH 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact We’re Addicted to Social Networks: 48% of Us Check Them in Bed by Pam Dyer on March 21, 2010 Share If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people’s lives, stats like these should help put them to rest. Great post.
Social Media – the Next Frontier!
Buzz Marketing for Technology
MARCH 9, 2011
It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere. The problem is you have to always be listening to find them.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. ” — RazorSocial (Social Media Analytics). 1) Alexa.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? How do top executives use social media?
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. I just started playing around with the platform, collecting images about social media and marketing and other topics. . People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it.
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
Why leave that reputation to chance? Do you want build a reputation for being funny and quirky like Erika Napoletano ? Branding Communication branding Danny Brown erika napoletano geoff livingston jay baer mitch joel personal brand personal branding peter sterlacci social network bios twitter bioThe discussion around personal branding seems to be one that happens a lot.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! But how do you know if someone has posted about you? Leave a comment!
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. Enjoy!
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well. Start with research: is your goal achievable? Facebook work best over lunch).
Facebook is Trampling Other Social Networks
APRIL 21, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook is Trampling Other Social Networks by Pam Dyer on April 21, 2010 Share Back in March 2008, Facebook was poised to overtake MySpace, but it wasn’t yet the most popular social network in the world. Now it’s obliterating everybody. Average Age of a Facebook User?
Measuring and Monitoring Online Reputation: What, Why, and How
SEPTEMBER 12, 2012
In this day and age, there’s really nobody who is exempt from the supreme importance of online reputation. Business owners need a sterling online reputation to ensure that they keep attracting new clients. Job seekers need a good reputation to put their best face forward, in the likely event that a potential employer checks them out on Google. Bloggers need a good online reputation for any number of reasons; whether you’re seeking to build an audience or sell products, having people know that you’re reputable and authoritative is key.
Women Dominate Social Networks | pamorama
AUGUST 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Globally, women demonstrate higher engagement levels with social networking sites than men. of men.
10 Steps To Create An Awesome Google+ Profile
AUGUST 16, 2011
As with any social networking site, your profile is your home base. Links : Any good online reputation or digital footprint is seamlessly connected. Add links to your social accounts, blog, website, presentations, publications, videos, photos – anything you feel helps tell your story online. Branding Business Google+ Tips Online reputation Privacy Profile
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How is the role of social media evolving in online visibility? ” Which is WPO.
Can We Talk? Why Your Company’s Social Media Needs to Sound Human
JANUARY 21, 2014
Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. These not-so-lofty claims are especially true for social media, where you can hold multiple conversations simultaneously. Anti-Social Media. The Sweet Spot for Social Media: Casual yet Competent. John Q.
Search + Social = Online Reputation
DECEMBER 4, 2016
I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online! Online reputationActually control. There’s the rub. Google abhors a vacuum. What you need to do is armor-up, soldier!
The 11 Most Read Blog Posts of 2014 (and a Bonus!)
DECEMBER 22, 2014
Social Media Addiction is Real. Jess Ostroff takes the number one spot with her look at social media addiction. Your reputation is all you have. Niche Networks: The Future of Social Networking. There’s a social network for you! Online Reputation Management and Adult Films by Sean McGinnis. By Lindsay Bell. But that’s OK.