Social Media Strategies Summit

MARCH 20, 2025

Lets get into it Trend #1: Resurgence of Long-Form Content Social media has been dominated by short-form video in recent years hardly surprising given that shorter videos see higher engagement rates. Indeed, Hootsuite found that 62% are less likely to engage with and trust content if they know it was created by AI.

Trends 158

Trends Social Media Case Study Marketing 158

Social Media Today

MARCH 25, 2021

The team from SocialInsider analyzed 102 million Instagram business posts to get a sense of the latest engagement benchmarks.

Engagement 216

Engagement Instagram Analysis Study 216

Social Media Strategies Summit

DECEMBER 15, 2022

And the best way to do that is to maximize your content marketing’s engagement potential. engagement refers to the ability of your content to encourage audiences to interact with it. One of the most effective ways to boost your content marketing’s engagement potential is to publish interactive posts. Get Interactive.

Engagement 263

Engagement Content Survey Publishing 263

Oktopost

MARCH 30, 2025

Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. While social media content fosters engagement and brand awareness, nurtures relationships, and creates leads, content marketing builds authority, gives educational value, and nurtures leads over time.

B2B 62

B2B Engagement Social Media Content 62

Convince & Convert

SEPTEMBER 28, 2024

Your focus should be on making content that’s strategically sound, creatively awesome, and that will resonate and engage your key audiences. In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. That’s still true. Who knows, maybe your brand will be next.

Brands 158

Brands Case Study SMS Price 158

Convince & Convert

SEPTEMBER 14, 2024

This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. Tools like Salesforce’s Einstein 1 Platform enhance engagement by generating personalized content for different audience segments. Learn More From Leading Brands Listen (or watch!)

Trends 139

Trends Data Tips Marketing 139

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. Which is why a social media engagement strategy can be incredibly helpful for achieving your social media goals.

Social Media 74

Social Media Engagement UGC Metrics 74

Social Media Strategies Summit

JANUARY 25, 2024

In some ways, it’s deserved, with numerous studies linking social media usage to poor mental health outcomes. It works the same way for government agencies: when people engage with you through several different platforms, they’re more likely to build a closer connection with you. That is how people reacted — they wanted to interact.”

Communities 279

Communities Social Media Engagement Transportation 279

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. In other words, data storytelling uses (real) numbers to support an engaging story, and authenticate the storys message. What is data storytelling?

Data 123

Data Strategy Statistics Sports 123

Social Media Today

AUGUST 19, 2024

The study looks at how Australian teens and adults are using social and messaging apps.

Engagement 173

Engagement Study 173

Social Media Today

APRIL 9, 2020

A new report has found that politicians, celebrities, and other prominent public figures account for 69% of total social media engagement with COVID-19 misinformation.

Social Media 218

Social Media Study Report Engagement 218

Sherrilynne Starkie

MARCH 21, 2018

The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. And engagement drives content up those algorithms that serve up hot, relevant stories. The study shows that 90 per cent of sponsored post received on average 680 likes. Instagram influencer marketing. million times.

Influencer 90

Influencer Automotive Marketing Guidelines 90

agora pulse

JUNE 30, 2020

Here’s a look at some tips and tricks from the world of psychology that can help social media managers engage more with their audiences. In one study, researchers discovered: When customers received a small piece of chocolate with their bill, they paid a 3% tip. If they aren’t hooked from the start, you’ll miss out on engagement.

Social Media 207

Social Media Engagement Tips Pharmaceuticals 207

Hootsuite

NOVEMBER 21, 2024

Both have their time to shine : Short form content is perfect for quick engagement and viral moments, but long form gives you the space to dive deep into topics and drive conversation. Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S.

Content 121

Content YouTube HootSuite Instagram 121

Social Media Today

AUGUST 19, 2024

The study looks at how Australian teens and adults are using social and messaging apps.

Engagement 159

Engagement Study 159

Social Media Today

MARCH 21, 2023

Including negative terms can help drive more engagement, and improve your click-through rate.

Study 188

Study Engagement 188

Buffer Social

MARCH 10, 2025

million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the same median engagement. In other words, whether you posted on X, Threads, or Bluesky, the median engagement lands at exactly four interactions. That’s a lot of data — but as with any social media study, context matters.

Patterns 100

Patterns Analysis Comparison Data 100

Webbiquity SMM

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. Instagram rewards you with more engagement with reels, because they are using this feature to convince people to use their platform instead of TikTok.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Oktopost

AUGUST 12, 2024

If your team is genuinely engaged in building a company, selling a product, and helping customers succeed, they have more than enough material for LinkedIn. Engage Through Comments Engagement on LinkedIn isn’t limited to your posts. Of these, about 40% engage with LinkedIn weekly. In fact, it shouldn’t be.

B2B 118

B2B LinkedIn Wiki Authentication 118

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. Later’s regular roundups of Instagram Reels and TikTok Rachel Karten’s Link in Bio newsletter for trends and case studies. Instagram’s @Creators for trending topics and best practices.

Trends 264

Trends Brands Education Instagram 264

Social Media Strategies Summit

FEBRUARY 28, 2025

Plus you can use it to engage recent graduates, with half of users aged 25 34. At the same time, its an easy win for engagement, so theres no harm in sharing one or two of your best beauty shots a month. But well focus on how they use an underutilized featurenewslettersto keep their audience engaged.

Examples 172

Examples LinkedIn Newsletter UGC 172

Buffer Social

FEBRUARY 13, 2025

Active engagement with industry leaders' content also forms a core part of my strategy. It took me some time to find the best schedule, but after many attempts, I realized these times are perfect for connecting with my audience and boosting engagement. I use Canva to make my posts and carousels more visually friendly.

Consultant 91

Consultant LinkedIn Process Case Study 91

Oktopost

NOVEMBER 27, 2024

These strategies work in tandem to enhance credibility, engage target audiences, and increase conversions. Engagement and Credibility : Content that generates engagement is often content that inspires trust. Use case studies, data-driven insights, and expert opinions to back up your messaging.

B2B 77

B2B Strategy Case Study Marketing 77

Convince & Convert

OCTOBER 9, 2024

AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast.

Marketing 163

Marketing Education Team Paid Search 163

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.

Research 302

Research Report Social Media CPM 302

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. They often have a highly engaged fan base. When this happens, you can use free image upscaler tools available online.

comScore 339

comScore Marketing Case Study Review 339

Keyhole.co

FEBRUARY 5, 2025

Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? The lack of attention may result in low engagement and conversion. Use social listening for competitor monitoring with the strategic intent to understand their customer engagement tactics better.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Social Media Strategies Summit

SEPTEMBER 16, 2024

This type of content is super effective because it: Educates prospective students Engages existing students Sparks nostalgia among alumni In other words, it can help you generate results from all your key audiences. Not only would it be less engaging, but it’d also miss out on the benefits of this type of “on-the-move” content.

Examples 247

Examples Content UGC Education 247

Keyhole.co

MARCH 9, 2025

Studies show that 60% of travelers are inspired to visit a destination based on social media content alone (hello, Instagram-worthy sunsets and Pinterest boards!). This is where engagement comes in. Social platforms also thrive on engagement-driven algorithms. Understand Your Audience: Whos Engaging With Your Travel Content?

Travel 52

Travel Analytics Social Media Engagement 52

Sherrilynne Starkie

MAY 1, 2018

Participants learn everything from how to optimize profiles on various social channels and engage with audiences, to developing content strategy and effective use of advertising.

HootSuite 59

HootSuite Marketing Case Study Training 59

Oktopost

DECEMBER 17, 2024

According to a recent study, companies that implemented employee-generated content saw a 27% increase in online engagement and a 19% rise in sales within the first year. This content often reaches audiences who might otherwise overlook branded messagingcreating a more natural way to increase visibility and engagement.

Examples 116

Examples Content Authentication B2B 116

Bill Hartzer

MARCH 13, 2025

But while some leaders rack up engagement, others struggle to make an impact. What the Data Says About LinkedIn Success The findings make one thing clear: engagement isnt random. The most successful leaders on LinkedIn follow specific strategies that keep their audience engaged. So, whats the secret? across nearly 9,000 posts.

Feed 78

Feed Feedly LinkedIn Authentication 78

Oktopost

JULY 21, 2024

Having a marketing tech stack that works for you saves valuable time, allowing you to focus on what truly matters: delivering an engaging social strategy for your audience. Every social media manager knows it’s essential to respond promptly to customer messages and comments, ensuring that no more than 24 hours go by without engagement.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Social Media Strategies Summit

MAY 11, 2021

Whether you work at an agency like I do or are a member of an in-house team, generating engaging content is a driving force behind what we do for our organizations every day. According to the B2B Content Marketing Trends Report , “Customer testimonials and case studies are considered the most effective content marketing tactics.”

Tips 264

Tips Content B2B Case Study 264

Hootsuite

JULY 10, 2024

Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online. For example, say you’re using social listening to identify priority customer engagements.

Examples 126

Examples Strategy HootSuite Sentiment 126

Sprout Social

JANUARY 22, 2025

Want to engage your audience and translate your presence into business impact? You need to consider whos active on LinkedIn in your industry and who should ideally be engaging with your content. With your goals and target audience in mind, you can zero in on what you should be posting for engagement. Do you plan on recruiting?

Examples 127

Examples LinkedIn Strategy Content 127

Sherrilynne Starkie

APRIL 12, 2018

Along the journey from not knowing you to engagement, they ask seven questions. If clients are not aware of your firm, you can neither scope nor engage with them. Think case studies and references. When you hear, “I’ve worked with her before; she’s a solid player,” you know someone is about to ink a new engagement.

Retail 187

Retail Buy Consultant Reputation 187