Firebelly

SEPTEMBER 27, 2011

The person I studied often asks questions as simple as, “I’m at the local farmer’s market. The person I studied has very little time to answer every question asked of her more than 1.5 This builds consumer loyalty in the brand. Twitter allows for an immediate response. Followers answer. Answer Questions.

Brands 209

Brands Twitter Tips Loyalty 209

yMarketingMatters

OCTOBER 25, 2013

However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Posts with highly engaged users are more likely to indicate a consumer’s intent to purchase or loyalty. Reach measures how many people have seen your post.

Engagement 271

Engagement Facebook Metrics Loyalty 271

Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. The changing narrative.

Communities 255

Communities Case Study Patterns Study 255

Ignite Social Media

MAY 6, 2019

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase. With the pixel in place and firing correctly, you can create custom loyalty audiences and market to them accordingly.

Loyalty 92

Loyalty Construction Conversation Eventful 92

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Giedrius Ivanauskas supplies 17 lists of social media case studies such as WOMMA’s Case Study Library and 35+ Examples of Corporate Social Media in Action from Mashable.

Social Media 274

Social Media Trendrr SM2 Alterian 274

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Writtent Blog

NOVEMBER 17, 2023

Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike. What is a Case Study? Most business case studies work like testimonials and are based on a particular client’s success, while others show how you used your own methods to build your business.

Case Study 96

Case Study Study Reputation Loyalty 96

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” 40% of respondents said they have a sense of “technology brand loyalty” to the brands they’ve positively dealt with through social media.

Mobile 170

Mobile Research Products Survey 170

Koka Sexton

DECEMBER 26, 2022

This book provides readers with an in-depth understanding of how to tap into customers’ behavioral instincts in order to drive customer action and loyalty. It also offers practical advice and case studies on how to effectively measure the effectiveness of behavioral science-based marketing campaigns.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Waxing UnLyrical

SEPTEMBER 9, 2013

Why: In this post for SteamFeed , Jayme Soulati studies the effects that cyber crime can have on PR relations and shares ways PR pros can prepare for potential crises. Why: Kaarina Dillabough explores why valuing and being open with your employees can secure their loyalty and, in turn, improve the quality of service.

Consultant 216

Consultant Flickr Loyalty Resources 216

Social Media Strategies Summit

APRIL 25, 2023

This type of content can take various forms, such as product comparisons, case studies, buying guides, or in-depth reviews. Source: Trustshoring.com Encourage Brand Loyalty When it comes to nurturing leads and driving conversions, brand loyalty is the MVP of the game. Example Take Monday , for example.

Conversation 227

Conversation Company Loyalty Case Study 227

Sprout Social

APRIL 8, 2025

A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. Pinterest also accesses some of the worlds highest earners. Repurposing content also saves time.

Video 102

Video Template Templates Mobile 102

Mindjumpers

OCTOBER 16, 2012

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this. How to profit through social customer service.

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. When targeting start by dividing your community into groups based on their level of loyalty. Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm.

Advertising 230

Advertising Facebook How To Guidelines 230

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

Reddit 142

Reddit Research Loyalty Survey 142

Hootsuite

OCTOBER 18, 2024

It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing. Social media is always changing!

Templates 111

Templates Template Social Media Strategy 111

Social Media Strategies Summit

DECEMBER 14, 2023

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors.

Content 276

Content Marketing Loyalty Collaboration 276

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217

Retail Discount Loyalty Sites 217

Oktopost

JANUARY 6, 2025

According to a study by McKinsey , 79% of Gen Z consumers say they are influenced by a companys commitment to social responsibility and authenticity. This fosters trust and loyalty among their audience. Their ability to balance professionalism with relatability transforms how brands interact with their audiences.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Ignite Social Media

MAY 1, 2019

Research – Studies have shown that a majority of consumers use social media as a way to research products. Loyalty – This is the step that marketers often skip over. How can you gain that loyalty? In order to get the most eyes on your content, utilize paid media. Create videos of your products!

Social Media 153

Social Media Loyalty Buy Research 153

Sprout Social

MARCH 27, 2025

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Brands and creators can collaborate on co-authored articles, case studies and newsletters on the platform. For creators, these networks enable monetization, audience loyalty and greater control over their work.

Influencer 94

Influencer Collaboration Affiliate marketing Survey 94

Firebelly

NOVEMBER 7, 2013

This is all according to a new study shared by Mashable that was released just as the 140-character site prepares to go public with their IPO. “Twitter needs not only to develop additional marketing opportunities but also to provide tools, best practices, and advice to help marketers get the most out of its platform.”

Social Media 155

Social Media Twitter Marketing Loyalty 155

Hootsuite

JULY 10, 2024

These case studies highlight how real brands use social listening strategies to guide business decisions on social channels and beyond. They were looking to build lasting relationships and ongoing brand loyalty. A leading spirits brand: Contest inspiration and strategic shift It’s tricky to market alcohol products on social media.

Examples 126

Examples Strategy HootSuite Sentiment 126

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Moreover, companies need to build a level of trust to boost loyalty. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” Common ones include: Blogs. White papers. Infographics.

Content 247

Content Marketing Reputation Case Study 247

Buzz Marketing for Technology

MARCH 20, 2013

A recent study published in the International Journal of Hospitality Management found that the level of willingness to pay a premium for green initiatives is significantly different depending on hotel type. It’s the customer loyalty that will be at stake. Highlight products and categories with green options.

Conversation 199

Conversation Hotels Retail Focus Group 199

Ignite Social Media

JULY 13, 2021

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?

Social Media 210

Social Media Brands Startup Loyalty 210

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. And the most successful case studies are precisely those that embrace this approach.”. Think in experiences, not channels. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

Ignite Social Media

DECEMBER 9, 2024

Studies indicate that 64% of consumers who engage with brands on social media are more likely to purchase from those brands than from competitors, building brand trust and loyalty ( Sprout Social ).

Organization 60

Organization Social Media Strategy FeedBurner 60

Convince & Convert

MAY 11, 2014

Does your company have the COURAGE to TRUST your customers and prospective customers to deliver awareness, sales, loyalty and advocacy EVENTUALLY ? Remember, the power of a success in your own company – even if it’s a small success – has more credibility and credence than a stack of case studies from other companies.

Strategy 145

Strategy Marketing Case Study How To 145

Convince & Convert

DECEMBER 2, 2014

Going along with quantity over reduced price, one study showed a 73% increase in the sale of lotion in a value pack. Even more popular than free shipping and loyalty rewards, consumers want a price deduction before anything else. Studies show that people are more likely to buy something at $5 with free shipping and pass it up at $2.50

Discount 155

Discount Statistics Company Price 155

Sprout Social

APRIL 8, 2021

An industry report summarizes a survey or study that your business executed and relates it to the industry you’re in. Case study. Used most often in the decision stage, case studies take an in-depth look at one of your customers. These days, case studies are readily available on the business’ website. Loyalty programs.

B2B 140

B2B Content Case Study Marketing 140

Social Media Strategies Summit

JANUARY 10, 2019

According to a case study by HBR , making that emotional connection is much more important than customer satisfaction. The program is an attempt to turn the stores into community hubs, and sharing the content from these events fosters engagement and loyalty beyond the purchase of products. Jet’s Our Carts Are Different Here Campaign.

Net Neutrality 211

Net Neutrality Campaign Brands Apple 211

Convince & Convert

SEPTEMBER 11, 2015

As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Sample Content: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 144

Strategy Brands Content UGC 144

Convince & Convert

JULY 9, 2014

With the steps below, you can launch marketing campaigns that are inherently social in nature, and showcase the depth of your brand reach and loyalty. This level of transparency helps to foster brand loyalty and provide validation that is essential to purchase. Keeping your audience top of mind is essential to accomplishing this goal.

Strategy 143

Strategy Brands UGC Case Study 143

Convince & Convert

NOVEMBER 19, 2013

It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s. Brand advocacy boils down to having simple tools like our Social Advocator , providing content with guardrails, and making sure you don’t mandate employees or fans (through loyalty program requirements) to share.

Trends 165

Trends Marketing Case Study Loyalty 165

Hootsuite

OCTOBER 22, 2024

Studies show that advocacy from your team can help shorten the sales cycle , attract and develop new business, and build your employer brand. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). It aids in PR crises and issue management.

HootSuite 112

HootSuite Guidelines How To Sentiment 112