Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Examples Social Media Strategy Sentiment 114

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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Templates Template Social Media Strategy 111

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategy Marketing How To 114

Buffer Social

JANUARY 29, 2025

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. And guess what?

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Comments Study Posterous Analysis 115

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

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Statistics Social Media HootSuite Marketing 107

Buffer Social

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Research supports the idea that writing down your goals makes it more likely you’ll achieve them — 50% more likely, according to a study out of the Dominican University of California.

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Social Media LinkedIn Instagram Platform 114

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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B2B Company Social Media How To 93

Convince & Convert

SEPTEMBER 28, 2024

Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. It was like learning a foreign language while landing on a new moon… Fast forward 20 years, as a seasoned social media pro I’ve seen it all. Future marketing textbooks will no doubt include these as modern case studies.

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Brands Case Study SMS Price 158

Webbiquity SMM

JULY 23, 2024

Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. 3 Use Social Media and Influencer Marketing Social media is crucial for B2B marketing and AI tools can make it more effective. This is where AI comes in.

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B2B Strategy Hubspot Marketing 234

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Maybe you’re a bit of both.

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Social Media Tips Brands Marketing 276

Social Media Strategies Summit

AUGUST 4, 2020

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

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Social Media Communities Instagram Eventful 239

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 262

Social Media Strategy Case Study Education 262

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. How To Spot Social Media Trends The first challenge of jumping on social media trends is to spot those trends in the first place. Let’s get into it.

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Trends Brands Education Instagram 264

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

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Platform Social Media Influencer Trends 275

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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Social Media How To Survey Analytics 263

Buffer Social

DECEMBER 10, 2024

OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. Even if you don’t already have some fully fleshed-out social post ideas for the occasions, don’t sweat — just noting these dates is a great start.

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Social Media Meme Small Business Eventful 110

Webbiquity SMM

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 238

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Baylor University.

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Education Examples Social Media Meme 264

Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.

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Campaign Social Media Case Study Training 246

Social Media Strategies Summit

JULY 28, 2021

Have you ever thought about generating leads from social media? billion (as of 2021), social media presents countless lead-generation opportunities to marketers. When done right, social media marketing can help generate tons of qualified leads for any business. You may be missing a huge opportunity.

Social Media 264

Social Media Discount Influencer B2B 264

Bill Hartzer

APRIL 15, 2025

A new tool called CLR:SKY is now available for users on Bluesky, a decentralized social media platform. While at Harvards Applied Social Media Lab, Johnson focused on how digital tools could shape healthier online behavior. A recent study found that real-time toxicity warnings reduced harmful language by over 30%.

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Social Media Sentiment Privacy Research 78

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.

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Small Business Social Media Strategy Marketing 251

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

Social Media 103

Social Media Collaboration Metrics Templates 103

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Social Media Reddit LinkedIn Research 251

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The researchers conducted a couple of studies to come to the conclusion that this was happening. The researchers performed another study. That’s a lot!

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Study Facebook Advertising Research 206

Social Media Strategies Summit

JANUARY 25, 2024

One of the biggest challenges for government agencies on social media is humanizing their communications. This might sound like second nature to you as a social media professional, but it’s not obvious to everyone. “I Remember Why People Use Social Media Social media often gets a bad rap.

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Communities Social Media Engagement Transportation 279

Buffer Social

FEBRUARY 18, 2025

These events tick one or more of these boxes: Relevant topics: You’ll walk away with strategies that actually work and insights on trends shaping social media, marketing, and business today. The conference track is a major draw, focusing on topics that matter to social media, content creation, and digital innovation.

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Conference Social Media Marketing Price 107

Webbiquity SMM

JANUARY 21, 2021

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews. What Is A Social Media Marketing Campaign?

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Campaign Social Media Loyalty Marketing 267

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform.

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Social Media Strategy Marketing Curation 241

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. And which colors are the right fit for your social media strategy ? Read on to answer all those questions and more What Is Color Psychology (and How Does It Affect Social Media Marketing)?

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Journal Social Media Instagram Campaign 158

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools. Graphic design.

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Team Social Media Tools Price 246

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.

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Social Media Startup LinkedIn Telecommunications 246

Hootsuite

MARCH 31, 2025

The use of artificial intelligence ( AI ) in social media can be controversial. The thing is, it doesnt really matter at this point what you think of AI, in social media or in pretty much any other area of modern life. And, sure, content creation is one of the primary use cases for AI in social media.

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Social Media HootSuite Content Policies 97

Bill Hartzer

NOVEMBER 22, 2024

Inspired by his personal struggles and a career spent studying behavior, Brilliant is set to launch Take The Win , the world’s first Social Gratitude platform. Unlike traditional social media platforms that thrive on likes, followers, and algorithms, Take The Win focuses on fostering positive habits.

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Platform Social Media Meeting Sports 78

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media? Why use video for social media? Interviews or Q&As.

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Social Media Video Company Content 246

Bill Hartzer

MARCH 3, 2025

A recent study found that nearly half of women have abandoned at least one social media platform in the past year. Enter UP , a new social platform created by Uplevyl, a female-led tech company. Social media can feel like the Wild Westmisinformation, harassment, and privacy concerns run rampant.

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Platform Social Media Privacy Energy 78

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

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Social Media Brands Transportation Meme 89