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Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Discover Boating came to Ignite looking for a partner to increase boating participation and manufacturer referrals from their social channels. Our paid media approach related to the stages of the funnel we were driving.

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How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Social media in call centres. ROI in social media.

Study 377
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A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 Head to our site to see a selection of our top case studies: Ignite Case Studies.

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Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […].

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New Study Highlights the Usage of Social Media Platforms for News Content Around the World

Social Media Today

The report looks at how many people in each region now rely on social platforms for news content

Study 161
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New Study Shows Twitter is the Most Used Social Media Platform Among Journalists

Social Media Today

The research underlines why Twitter is such an influential platform in the modern media cycle

Study 162
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The Queen's Gambit: social media study

Awario

We analyzed what they say on social media, blogs, news sites, and forums Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers.

Study 99
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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

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Ignite Social Media Named Top Social Media Agency Back-to-Back

Ignite Social Media

We are proud to announce that Ignite Social Media was named a top social media agency by Agency Spotter! This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. About Ignite Social Media.

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Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Social

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small.

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Pinterest Highlights Positive Benefits of Pinterest Use via New Study

Social Media Today

Pinterest says that regular usage can have positive mental health benefits

Study 152
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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Earned Media: Traditional vs. Social.

Study 167
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5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

Social media marketing is always changing, but one thing is for sure — it’s here to stay. Adopting a future-proof social media strategy will help you stay ahead of the curve. Social media changes so rapidly that it can be difficult to keep up.

Strategy 160
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Social Media Is Full Of Fakes – As In Fake Followers New Study Finds

Forbes Social Media

Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmediaArianna Grande had more than 70 million fake followers on Instagram according to Sortlist.

Instagram 100
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YouTube Launches New ‘Study Hall’ Initiative Which Will Enable Users to Earn College Credits Online

Social Media Today

Study Hall will provide free insights and pointers on higher education, along with direct linkage into college courses

Study 156
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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Training 165
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Study: The Global Social Media Check Up 2011

Mindjumpers

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc.

Study 234
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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. Social media is not rocket science.

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Social Media Case Study: How Barack Obama Became President

Devumi

He owes a good deal of this success to his continued success on social media. Find out how he effectively used various platforms for his presidential bid, and his current use, in this social media case study. The post Social Media Case Study: How Barack Obama Became President appeared first on Devumi. Barack Obama is one of the most loved presidents in modern US history.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 201
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Social Media Case Studies: BuzzFeed Tasty’s Social Media Content

Devumi

You might have seen a lot of short cooking videos shared on social media recently. Read this social media case study to find out the delicious details. The post Social Media Case Studies: BuzzFeed Tasty’s Social Media Content appeared first on Devumi. Pinterest Social Media Case Studies Twitter YouTube content marketing pinterest marketing twitter marketing video marketing youtube marketing

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Social Media Conferences to Attend in 2020

Ignite Social Media

Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. Check out our top picks for social media conferences to attend in 2020!

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New Study Shows That 25% of Twitter Users Produce 97% of All Tweets

Social Media Today

The study underlines the 'dominance of the few' rule on social media, and its broader impacts

Study 188
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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.

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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually.

Eventful 164
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New Study Shows How People Use Social Media to Grow and Promote Their Businesses

Social Media Today

Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment

Study 167
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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. 37% of marketers that are not currently investing in social media, 62% plan to invest within one year.

Study 285
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

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How To Write A Great Social Media Case Study

The Realtime Report

How To Write A Great Social Media Case Study. A case study is the paper that can help you describe a specific situation in any field of study. As long as you write about social media, you can concentrate on the particular online resource, analyze its advantages and disadvantages, and solve its current problems that reduce its work. A case study requires your knowledge about the value and importance of social media and its strong and weak sides.

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5 Major Differences in Social Media Usage This Year

Ignite Social Media

Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. Who’s Using Which Social Networks? Here at Ignite, we always apply Forrester’s POST methodology to our social media strategies.

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New Study Finds Consumers are Concerned About the Influence of Social Media on News Coverage

Social Media Today

Pew Research has published a new study which looks at how consumers view social media's influence on news coverage, which shows that there are significant concerns around bias

Study 125
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3 Social Media Trends to Consider in 2020 Planning

Ignite Social Media

As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should focus on. Read on for our key social trends for 2020 planning. Social media continues to play a vital role in brand and product discovery.

Trends 159
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Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Let the team here at Ignite Social Media design your social media ad objectives strategy to maximize your business results.

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Reddit Launches New 'Meet Your Maker' Marketing Case Studies Series

Social Media Today

The new video series provides insights into how marketers have built effective Reddit campaigns

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. The same thing goes for most of the content you will find in the digital and social space… it’s often one-off content.

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Trending Social Media Content of 2020

Ignite Social Media

2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic , people have had more reason to get involved and voice their opinions on social media. Social Commerce will Rise. Subscribe to Social You Should Know.

Trends 129
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Polarizing Politics: Study Reveals Which Voters Intentionally Post on Social Media To Incite a Reaction

The Realtime Report

Polarizing Politics: Study Reveals Which Voters Intentionally Post on Social Media To Incite a Reaction. Surprisingly, independent voters in Vermont are the most likely to provoke on social media.

Study 91
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5 Social Media Copy Writing Tips

Ignite Social Media

If you’re ready for your social copy to cut through the noise and stop potential customers in their scrolling tracks, this is the guide for you. Study consumer insights and data like a book, pulling in any insights you can about your audience’s day to day activities, interests, motivations and pain points. Study the performance of a variety of posts and let your audience inform your writing. It’s the same with social media. Trying to craft the perfect CTA?

Tips 145
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Social Media Case Study: Taco Bell’s Flavorful Social Media

Devumi

Some of that popularity comes in part due to their lovable presence on social media. See how the brand cultivated that image and created an engaged online fandom in this social media case study. What Taco Bell does on social media […]. The post Social Media Case Study: Taco Bell’s Flavorful Social Media appeared first on Devumi. Taco Bell is one of the most popular fast food chains in the USA.

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Social Media Case Studies: Jimmy Fallon Can Teach Social Media

Devumi

A large part of that success is thanks to his major presence on social media. Read how the late night comedian uses his online presence to boost his show in this social media case study. What Jimmy Fallon does on social […]. The post Social Media Case Studies: Jimmy Fallon Can Teach Social Media appeared first on Devumi. The Tonight Show’s Jimmy Fallon is one of the most popular late night hosts.

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Small Business Social Media Marketing Strategies

The Realtime Report

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Social Media Tips and Tricks .

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How to Write a Social Media Case Study: A Handy Template for Agencies

Quintly

Social Media AnalysisWhen you’re talking to prospective clients during the sales process, they may want to see proof that you can achieve the results you’re promising them. So why not show them an example of your past achievements?