Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.

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Campaign Social Media Case Study Training 208

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Social Media Reddit LinkedIn Research 228

Ignite Social Media

JULY 18, 2019

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In past years, this has been a challenge, but improvements in social platforms’ ad buying options are making it easier than ever. return on ad spend (ROAS) and even higher numbers for its partner products.

Case Study 101

Case Study Retail Study Social Media 101

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The researchers conducted a couple of studies to come to the conclusion that this was happening. The researchers performed another study. That’s a lot!

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Study Facebook Advertising Research 202

Writtent Blog

NOVEMBER 17, 2023

Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike. What is a Case Study? Most business case studies work like testimonials and are based on a particular client’s success, while others show how you used your own methods to build your business.

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Case Study Study Reputation Loyalty 96

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

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SEO Social Media Strategy Hashtag 157

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

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Research Influencer Social Media Sports 150

Social Media Today

OCTOBER 3, 2019

Pew Research has published a new study which looks at how consumers view social media's influence on news coverage, which shows that there are significant concerns around bias.

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Study News Influencer Social Media 166

Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Key Findings: Post Frequency: The study hand-captured 1,196 posts from the active 44 brands.

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Study Brands Patterns Sports 78

Awario

JANUARY 12, 2021

We analyzed what they say on social media, blogs, news sites, and forums. Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers.

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Study Social Media Forums News 99

Social Media Today

NOVEMBER 16, 2021

The study underlines the 'dominance of the few' rule on social media, and its broader impacts.

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Study Twitter Social Media 218

Bill Hartzer

APRIL 17, 2024

In a striking shift from traditional aspirations, UK children are now setting their sights on becoming social media influencers, ranking it among their top career choices. This revelation comes from a recent study conducted by nimbl, a popular pocket money card and app, which surveyed young Brits aged 6 to 17 about their dream jobs.

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Social Media Influencer Study Survey 88

Bill Hartzer

FEBRUARY 20, 2024

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. Risk of Misinformation: The abundance of financial information on social media may lack proper vetting and fact-checking.

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Study Trends Banking Exercises 97

Social Media Today

APRIL 9, 2020

A new report has found that politicians, celebrities, and other prominent public figures account for 69% of total social media engagement with COVID-19 misinformation.

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Social Media Study Report Engagement 218

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. What did you think were the most interesting case studies of 2012?

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Case Study Study Social Media Film 194

Mindjumpers

FEBRUARY 24, 2011

Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. Great increase in use of social media.

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Study Social Media YouTube Company 234

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 124

Devumi

DECEMBER 29, 2017

He owes a good deal of this success to his continued success on social media. Find out how he effectively used various platforms for his presidential bid, and his current use, in this social media case study. The post Social Media Case Study: How Barack Obama Became President appeared first on Devumi.

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Case Study Study Social Media Platform 101

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

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Project Social Media Template Templates 129

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 Image source . Baylor University.

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Education Examples Social Media Meme 264

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

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Social Media Hubspot Statistics Survey 146

Devumi

SEPTEMBER 20, 2017

You might have seen a lot of short cooking videos shared on social media recently. Read this social media case study to find out the delicious details. The post Social Media Case Studies: BuzzFeed Tasty’s Social Media Content appeared first on Devumi.

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Case Study Study Social Media Delicious 79

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Social Media Team Social Media Management Report 115

Forbes Social Media

AUGUST 12, 2020

VSCO partnered with research company JUV Consulting to launch a study highlighting how Black Gen-Zers are emotionally affected by social media use.

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Study Social Media Consultant Research 97

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms. ” The study didn’t stop there.

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Social Media Survey Study Collaboration 97

Ignite Social Media

MAY 19, 2020

We are proud to announce that Ignite Social Media was named a top social media agency by Agency Spotter! This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. Ranking Factors for the Top Social Media Agency Report.

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Social Media Case Study Report Compete 170

Forbes Social Media

AUGUST 18, 2019

There’s little doubt that social media is not great for mental health. A new study offers a different explanation as to why the connection may exist.

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Study Social Media 111

Bill Hartzer

MARCH 5, 2024

In a world where scrolling through social media has become a pastime for many, a new study conducted by The National Lottery reveals a startling truth: one in four UK adults consider it a genuine hobby. The research, which surveyed 4,000 adults across the UK, sheds light on the nation’s digital habits.

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Social Media Survey Meme Sentiment 97

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Bill Hartzer

OCTOBER 10, 2023

The survey, conducted under the theme ‘My Lifestyle,’ unveils a concerning trend, with 74% of young Arabs admitting to struggling to disconnect from social media. Moreover, 61% acknowledge that social media addiction has a negative impact on their mental health.

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Social Media Survey Sample Samples 167

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.

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Small Business Social Media Strategy Marketing 251

Keyhole.co

JUNE 28, 2024

You notice that your social media platforms are buzzing with activity and engagement, but you can’t seem to translate that success into your email marketing. However, integrating email marketing with social media analytics can change the game. You’re not alone—many businesses face this challenge.

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Analytics Social Media Hubspot Marketing 52

Social Media Today

NOVEMBER 12, 2018

Social selling is a buzzword for sure; but how many brands are using it and what is it's ROI? We conducted a study across 6 industries to find out.

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Study Brands Engagement ROI 157

Devumi

NOVEMBER 29, 2017

Some of that popularity comes in part due to their lovable presence on social media. See how the brand cultivated that image and created an engaged online fandom in this social media case study. What Taco Bell does on social media […].

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Case Study Study Social Media Engagement 60

Social Media Today

JULY 29, 2020

Snapchat has published a new study which looks at evolving video consumption behaviors, and how businesses can align their content efforts with these shifts.

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Study Publishing Video Content 218

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. As their success demonstrates, taking calculated creative risks can pay massive dividends in the social media age. The full conversation is above.

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Social Media Marketing Proposal Case Study 94

Bill Hartzer

FEBRUARY 6, 2024

In a world dominated by screens and virtual connections, a groundbreaking study by Ingka Centres sheds light on a refreshing truth: Gen Z values face-to-face interactions more than ever before. However, the study also uncovered challenges faced by Gen Z, notably social anxiety when meeting face-to-face.

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Study Trends Community building Authentication 88