The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

The Realtime Report

JULY 9, 2012

The majority of smartphone owners in Australia, China and Japan are accessing mobile social media at least monthly – and those in China are most likely to connect with social networks via mobile, according to Google’s Our Mobile Planet research. million, based on eMarketer estimates.

Mobile 156

Mobile Social Media Research Study 156

Oktopost

MAY 26, 2020

A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. The answer may be simpler than you think.

Social Media 141

Social Media Banking Marketing Mobile 141

Ignite Social Media

DECEMBER 19, 2018

Wondering how to engage your social media audience and make them stop in their feed to view your content? As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. Fans are likely to further engage with your brand after watching a video on social media.

Video 145

Video Social Media Strategy Case Study 145

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Social Media Trends of 2019 #1. Here are our top 10 trends for 2019.

Trends 143

Trends Social Media Instagram Influencer 143

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” How does social media affect consumers’ attitudes about technology products and brands? The study also revealed the efficacy of mobile ads.

Mobile 170

Mobile Research Products Survey 170

The Realtime Report

APRIL 2, 2014

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

Mobile 177

Mobile YouTube Airlines Statistics 177

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

The Realtime Report

MARCH 6, 2014

Today, mobile plays a huge part in our search to find the right movie and time. The study looked at smartphone use among moviegoers, or respondents who said they would see a film at theaters within the next three months (this equals about 50% of adults). Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones.

Mobile 164

Mobile Film Statistics Advertising 164

Hootsuite

JANUARY 30, 2020

billion people using social media today—more people than there were on the entire planet in 1971. This figure comes from the Digital 2020 report from Hootsuite and We Are Social , which tracks digital and social media trends across the globe. billion social media users (an increase of 9%) in 2020.

Social Media 145

Social Media HootSuite Report Advertising 145

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Some social media influencers were first-time bus rides. Background: .

Case Study 100

Case Study Study Storify Products 100

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. The Chinese social media landscape is vast and bubbling with innovation. How Social Media Reflects Human Behaviour.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191

Mobile Strategy Marketing Insurance 191

Buffer Social

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. You can now sort your 'Following' accounts and log into multiple accounts on mobile. Shopping on Social Media: Platforms face challenges as they strive to integrate shopping experiences seamlessly.

News 80

News Report Social Media Instagram 80

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? The solution?

Retail 173

Retail Mobile Sites comScore 173

The Realtime Report

MARCH 21, 2014

if you have additional updates, or a social network that you feel should be on the list. . Twitter Users Log In Via Mobile. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Hootsuite

OCTOBER 27, 2020

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms.

Report 145

Report Social Media Yahoo Analysis 145

Hootsuite

JUNE 16, 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. On LinkedIn , post between 1 and 5 times a day.

Social Media 145

Social Media HootSuite Statistics Template 145

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. What were your favorite social media campaigns in 2013?

Campaign 168

Campaign Social Media Case Study Study 168

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly.

Mobile 178

Mobile Video Content Survey 178

Buffer Social

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Mobile Gaming Feature ‘Drops’ ‘Drops’ allows viewers to earn in-game props by completing tasks during live streams, enhancing the gaming experience on TikTok. teens spend around 4.8

News 71

News Social Media Airlines Collaboration 71

SocialFish

SEPTEMBER 20, 2010

Just wanted to quickly point to a couple of recent studies you might be interested in. in philanthropic work, and highlights the social media activity of two “power users” in the field.&# Interesting stuff! in philanthropic work, and highlights the social media activity of two “power users” in the field.&# Interesting stuff!

Study 157

Study Web 2.0 Patterns Analysis 157

Ignite Social Media

MARCH 12, 2018

Let’s take a closer look at who these Gen Zers are and how brands can reach them on social media. . Studies show that this generation is more entrepreneurial and don’t pursue higher education as much as millennials. Gen Z is the first group to have really grown up using smartphones and social media from a young age.

Social Media 108

Social Media Study Groups Groups 108

Mindjumpers

NOVEMBER 23, 2012

Emarketer has recently released a report detailing their projections of the digital landscape in 2013 – a landscape that is crucial for marketers to understand as they develop campaigns to target the growing online and mobile populations. Not surprisingly, social network usage, e-commerce as well as social gaming is growing.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Ignite Social Media

JANUARY 10, 2018

As the internet and social media have become entwined in everyday life, they have also drastically changed motherhood. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. “More than 90% of US Moms Have a Social Media Account.”

Social Media 113

Social Media How To Survey Social Networking 113

The Realtime Report

DECEMBER 18, 2012

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game advertising. in-game advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

The Realtime Report

JULY 20, 2012

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Click here to see the full report.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

Hootsuite

DECEMBER 20, 2019

Facebook demographics reach farther and wider than any other social media network. Some social media networks tend to be popular with specific age groups. Across all social media channels, signups tend to drop off with age. Mobile reigns supreme, especially in Africa and Latin America.

Social Media 111

Social Media Facebook Marketing HootSuite 111

The Realtime Report

JANUARY 10, 2013

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

Social Media 188

Social Media Brands Twitter Retail 188

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. Getting employees involved in social media allows you to reach your market through the voices they are most likely to trust.

Engagement 139

Engagement Social Media Strategy Tools 139

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. A whopping 85% of studies incur delays due to patient recruitment. Extended study periods. Custom Social Media Reports for Google Analytics.

Research 194

Research Pharmaceuticals Social Media Tools 194

Unmetric

AUGUST 22, 2019

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns. Struggling to come up with back-to-school ideas on social media? Tic Tac Global.

Social Media 127

Social Media Engagement Class Campaign 127

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Technologists are active on social media. They should also understand the best practices for engaging in social media. Employees tell better stories than you do.

Strategy 147

Strategy Social Media Marketing Consultant 147

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This makes it the ideal platform for B2B marketers on social media.

ROI 52

ROI B2B Social Media How To 52

yMarketingMatters

DECEMBER 6, 2015

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. The new Google+ puts Collections and Communities in focus, making Google+ simpler and more mobile friendly. NOVEMBER TIP: Advertise in Social Media!

Social Media 100

Social Media Sentiment Study Advertising 100