Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.

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comScore Marketing Case Study Review 339

Sherrilynne Starkie

MAY 1, 2018

Start by looking for a professional with Hootsuite Social Marketing Certification. . Hootsuite Social Marketing Certification is industry-recognized and showcases the digital expertise and credentials a marketing communications professional has across all online channels. The post Why Hootsuite Social Marketing Certification?

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HootSuite Marketing Case Study Training 59

Buffer Social

JANUARY 29, 2025

It’s a social media tip successful creators, marketers, and even platform bosses (thanks, Adam Mosseri ) share all the time. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. The more you post, the better your chances of success on all social media platforms. And guess what?

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Comments Study Posterous Analysis 115

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The researchers conducted a couple of studies to come to the conclusion that this was happening. The researchers performed another study. Digital marketing.

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Study Facebook Advertising Research 206

Social Media Today

JUNE 6, 2022

The new video series provides insights into how marketers have built effective Reddit campaigns.

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Case Study Reddit Meeting Study 214

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Research Report Social Media CPM 302

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

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Examples LinkedIn Strategy Content 127

Convince & Convert

SEPTEMBER 28, 2024

Platforms have come and gone (RIP, Tumblr), trends have risen and fallen, and marketing fads have given us whiplash. Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. As such, I don’t get overly surprised nor excitable these days. That’s still true.

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Brands Case Study SMS Price 158

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Templates Template Social Media Strategy 111

The Social Media Hat

AUGUST 8, 2024

Episode 16 of the AI in Marketing: Unpacked podcast, with Eva Dong The post Marketing Wins: Effective AI Adoption Case Studies appeared first on The Social Media Hat.

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Case Study Study Marketing Social Media 110

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Use case studies, data-driven insights, and expert opinions to back up your messaging.

B2B 77

B2B Strategy Case Study Marketing 77

Sherrilynne Starkie

APRIL 23, 2020

Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. The post Webinar: PR the missing ingredient in content marketing appeared first on Sherrilynne Starkie.

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Content Case Study Marketing ROI 243

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 238

Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. This is a case study of effective, engaging social media marketing. 3) Maybelline Image source Maybelline / 3.1M

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Brands Marketing Influencer Fashion 263

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategy Marketing How To 114

Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. And, more importantly, what strategies can you use to boost your brand’s visibility (along with your content marketing ROI)? We can only expect this number to grow as more content becomes available. Get Super-Niche.

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Content Marketing Compete Case Study 246

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. engagements.

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Statistics Social Media HootSuite Marketing 107

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually. trillion annually.

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Committee Marketing Class Collaboration 84

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Case studies. White papers.

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Content Marketing Reputation Case Study 247

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 264

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 118

Tools Marketing Price Hubspot 118

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media.

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Small Business Social Media Strategy Marketing 251

Oktopost

MARCH 30, 2025

B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies.

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B2B Engagement Social Media Content 62

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Content Marketing Loyalty Collaboration 276

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. What do the different colors mean in a marketing context? Read on to answer all those questions and more What Is Color Psychology (and How Does It Affect Social Media Marketing)? But how, exactly, does color psychology work?

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Journal Social Media Instagram Campaign 158

Webbiquity SMM

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below.

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B2B Instagram BuzzStream Hubspot 180

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

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Campaign Social Media Loyalty Marketing 267

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Are there other ideas you can try?

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Eventful Marketing Upcoming Influencer 262

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

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Conference Social Media Marketing Price 107

Social Media Today

APRIL 4, 2024

Some data-backed pointers for your LinkedIn marketing approach.

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LinkedIn Types Study Data 211

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 241

Social Media Strategy Marketing Curation 241

The Social Media Hat

JANUARY 20, 2024

A Case Study of Mike Allton's Approach as a Fractional CMO. The post Marketing Strategy Transformation: How a New Approach Elevated Sales appeared first on The Social Media Hat.

Strategy 169

Strategy Case Study Marketing Study 169

Sherrilynne Starkie

MARCH 2, 2020

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

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News Report Software Badge 404

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Marketing Team Collaboration Training 106

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Source: facebook.com This works because Escort Radar understands that public support interactions are a powerful marketing tool. Study that platform’s best practices and features and create a content strategy tailored to that platform.

Social Media 276

Social Media Tips Brands Marketing 276

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust. A 2021 J.D.

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Social Media Strategy Tips Banking 80

Social Media Today

APRIL 4, 2024

Some data-backed pointers for your LinkedIn marketing approach.

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LinkedIn Types Study Data 191