The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.

Do Press Releases Make Good SEO Tools?

Small Business Mavericks

I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. It’s not that a good press release can’t add a new link to your website and help you achieve better rankings, but if that’s the reason you want a press release, then I think you’ll be disappointed in the results. So are press releases.

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How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

The 5 Press Release Must-Haves

Small Business Mavericks

Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. Here are the 5 essential elements that every online press release should have to be effective in promoting your business: Optimized Headline - News stories have headlines.

NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements.

Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? But since SEO and PR are my main areas of focus I thought I’d share my version as well.

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.

How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Writing a Press Release.

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom.

5 Ways to Use Pinterest to Boost Press Release Results

Convince & Convert

So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email.

Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.

Penalized or Banned in Google? Don’t Issue a Press Release Like IGXE Internet Gaming Exchange

Bill Hartzer

If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. Here is some of the text from the press release that IGXE issued today. Don’t blame the SEOs.

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. First, make sure the press release itself it well-optimized (e.g.

Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Wondering how to write a press release? Great press releases are not that hard to write. If you’re new to press release writing and want to master this art, read our 4-step guide. 3 Reasons Writing a Press Release is Still Relevant.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa.

How to Turn a Blog Post into a Press Release

ProBlogger

If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. A press release has to announce something. PRESS RELEASE HEADLINE: IN ALL CAPS.

How PR and Social Media Can Work Together

Webbiquity SMM

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release also links back to the company’s LinkedIn and Twitter accounts.

How To Dominate Search With Social Media And PR

Harp Interactive

Blog Social Media Marketing Uncategorized adwords electronic PR electronic press releases inbound marketing integrated internet marketing newwire PPC PR PRweb search engine optimization Search Marketing search marketing strategy SEO social media social media strategy synergyCompanies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization.

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: Do press releases have search value? vs. Black Hat SEO. Writing Effective Alt Text For SEO.

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The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release.

New SEO Tip: Google’s New SERP Display

Proactive Report

Title tags for web pages and headlines for articles, news releases and blog posts should preferably be 50 characters. Content Marketing Online PR content google online news online PR press releases SEO

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How To Dominate Search With Social Media And PR

Harp Interactive

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Me on Tom Foremski on PR

Danny WhatMough

My full comments are below: Foremski’s problem is one that seems to afflict many other journalists and it’s an automatic conclusion that PR is intrinsically linked to journalists and press releases. Do I think the press release will die?

Facebook & India

The Marketing Blog

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. Eyebridge is a Professional and creative web Design Company provides Web Designing, Development, SEO, SEM, and PPC Services with latest techniques and effective Web Solutions in Delhi, India. Home About In the Media New Job Opening Startup Life: Diary of a First Generation Entrepreneur April 18, 2010.3:47

Is AOL Moving Forward, Or Back?

Small Business Mavericks

And, the Huff-Post press release states that $300 million of that will be cash. About Us What’s a Maverick?

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo.

SEO is Dead. Content Marketing = Guaranteed SEO

Writtent Blog

SEO as we know it is actually gone forever. There’s currently no way to achieve guaranteed SEO results by achieving a coveted spot among these in-depth articles. Still not convinced that these emerging factors indicate that SEO isn’t what it used to be? Pointless Press Releases.

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Where Online Marketing And SEO Converge

Small Business Mavericks

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. A good example is any advertising copy, press release, or social media marketing engagement. SEO is still important. When writing a press release, keywords and website links do matter.

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Does SEO Copywriting Limit Creativity?

Writtent Blog

SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. It’s up to the SEO copywriter to follow thought leaders and keep up with best practices and trends. Follow SEO experts and thought leaders. Creativity in SEO Copywriting.

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10 Million Free Mentions Giveaway from Buzzlogix Social Media Monitoring Web App

Buzzlogix

DALLAS, June 6 , 2017 – Buzzlogix today announced that with the release of its next generation Social Media Monitoring , Management & Analytics solution it gives away 10 million free social media mentions. This offer demonstrates the advantages for any type of business to improve Social Media Engagement, Digital Marketing, and SEO. Digital Marketing Press Release Social Media Monitoring

NamesCon 2014: SEO, Search, New TLDs and Audience

Bill Hartzer

At the NamesCon conference here in Las Vegas, Nevada, Jason Hennessey from Everspark Interactive and Ruth Burr from Moz.com talk about SEO, search, and the new gTLDs. What will SEO look like in 3 years from now? They did a barter agreement for SEO and PR.

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Half the SEO Techniques Used 5 Years Ago Are Now Spam

Bill Hartzer

Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings.

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5 Immediate Ways To Improve Your SEO

Small Business Mavericks

Well, there are several things you can do right now to improve your SEO. In just a couple of weeks, you can improve your SEO tremendously. Here are the top 5 ways to improve your SEO right now. Internal Linking Structure – This is one of the most important aspects of SEO.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization.

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Be Careful When Choosing an SEO for Google Panda or Penguin Recovery

Bill Hartzer

I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. Google had to react and the Panda update got released to chase down low quality websites. SEO is dead, long live SEO.

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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

PRFilter Shows Press Release Buzzword Abuse Still Prevalent. Editorial SEO Tactics for the Newsroom. Press Release Optimization Checklist and Tips. Related posts: My Top Posts of 2010 on SEO, PR and Social Media for News and Sports.

SEO & Blogging = a Match Made in Heaven?

Writtent Blog

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Now look at some SEO statistics to get the full picture. SEO can help build authority, too.

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