The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information.

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Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.

How to Write a Press Release that Gets Attention

ProBlogger

Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This post provides a few tips on how to write a press release for maximum media exposure. There’s nothing wrong with that, however, we think the use of press releases has evolved, where they once were primarily used to provide a news hook to the media in order to reach an audience, they now can also reach that audience directly.

Yahoo News Syndication: Attribution Links Not SEO-Friendly

Adam Sherk

In looking at syndicated content on Yahoo News, most of the syndicated articles do not include attribution links (each news source likely has to request or provide them), but among those that do exist there is a problem. For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it.

Syndication Best Practices: Reduce the Risk of Being Outranked for.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content by Adam Sherk on June 30, 2009 Syndicating content is an important business development initiative for publishers; it generates revenue, increases exposure, drives traffic and helps facilitate inbound links. However from an SEO perspective there is a downside, as syndication creates duplicate content issues.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? In the Q&A in Google’s announcement, one question in particular caught my eye: Q: I’m offering my content / product descriptions for syndication. At Define we work with a lot of newspaper and magazine sites, many of which have syndication deals with multiple partners.

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Timeline of PR News Content

Proactive Report

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations.

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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

We found official press releases often appear word for word in first accounts of events, though often not noted as such. Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers.

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Link Building Tactics for Publishers

Adam Sherk

Smart syndication. Syndication deals are another popular form of partnership, as publishers syndicate content on other news sites, or in the case of evergreen content, portals like Yahoo! See Press Release Optimization Checklist and Tips for more information).

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity SMM

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. What Journalists Really Think Of Your Press Release by Forbes.

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization.

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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources.

I Hope News Corp Does Block its Content from Google

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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10 Strategies of Push-Pull Marketing for Your Online Business

Idaconcpts

Press releases. Use online press releases (also known as social media press releases) to include useful links to your products in your press releases.

Google News Optimization Tips

Adam Sherk

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters).

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Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Does Google News Sitemaps New Format Help Publishers?

Adam Sherk

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify.

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Fortune 100 Need to Get More Creative with Twitter

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Google News Now Recrawling Updated Articles

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. The Most Overused Buzzwords and Marketing Speak in Press Releases Fortune 100 Need to Get More Creative with Twitter Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Tips 101

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Adam Sherk

A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. People will be less likely to link to the.pdf versions in your online press room. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

Where Do You Want Your Social Media Press Releases to Live? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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The Most Common Causes of Duplicate Content on News Media Sites

Adam Sherk

Syndication. Syndicating content is a common practice and an important revenue stream for publishers. My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Media Releases and Online Newsrooms Evolving

Proactive Report

Ian Capstick posted an excellent piece about news releases and online newsrooms in the PR column of the PBS MediaShift blog yesterday. And of course we were delighted that he chose a release about the Social Media Roadmap webinar series I did with Marketwire as his example.).

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

The Most Popular News Sites on YouTube

Adam Sherk

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam.

Sites 201

Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

Related posts: Great Example of a Multimedia News Article from ESPN.com Rich Snippets: Increase Google Visibility for Reviews through Microformats 20+ Major News Sites Ranked by Domain Authority Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

List 141

Hearst Skiff Reader Looks Cool

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

My Top 10 Posts of 2009 on News Media, SEO and Social Media

Adam Sherk

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement?

News 100

Make the Most of Your Retweet Buttons

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Types 145

Your Link Building Guide for 2018

Razor Social

guest blogging, content repurposing, content syndication) are also safe when used as part of a wider link building campaign and not abused. Content syndication. If you want to get the most out of your syndication, write a custom title and introduction for each platform.

Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

Related posts: Yahoo News Syndication: Attribution Links Not SEO-Friendly Rich Snippets: Increase Google Visibility for Reviews through Microformats Google News Optimization Tips Video Interview: Rupert Murdoch Doesn’t Like Search So Much Google JavaScript Changes Put Publishers in Violation of Sponsored Link Guidelines Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Yahoo 100

Article Highlights: Good for Users, Good for Search Engines

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Do People Search for “Breaking News”?

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”?

News 130

Do People Search for “Breaking News”?

Adam Sherk

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”?

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