How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.
Multimedia with Press Releases Gets More Views and Engagement
NOVEMBER 27, 2013
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.
Creating a Communal Narrative: A Case for Skipping the Press Release
DECEMBER 7, 2016
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.
The Press Release is not Dead Yet!
APRIL 1, 2012
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.
Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
OCTOBER 24, 2012
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release.
Press Releases Do Get Shared on Google News
DECEMBER 1, 2010
In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases.
12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres
OCTOBER 8, 2012
The only “social” part is to please please please blog about it, tugging on For A Good Cause™ heartstrings. Oh and more spamming of social channels as broadcast sites. So some social. The press release was about social media, yet had no online offering.
How to Write a Press Release in 2013
AUGUST 14, 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Owned vs Earned Media.
Canadian government spikes the press release
FEBRUARY 1, 2014
The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Instead, Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels.
Lance Armstrong and a tweeted Social Media Press Release
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.
A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later
OCTOBER 20, 2009
So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.
Changes in News Delivery Give New Power to Press Releases
OCTOBER 24, 2011
And since a large part of our job as PR practitioners is media relations, it affects our work too. The world is changing, how people consume media is changing – by the day. How does this affect the way we write a press release? The press release is available here.).
Google Makes New Rules for Press Releases
AUGUST 26, 2013
Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write
Ignite Social Media Promotes Bounds to President, Announces Other Management Changes
Ignite Social Media
AUGUST 30, 2016
Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. Bucking the ‘lack of representation’ trend in the advertising business, Ignite Social Media today announced several management changes. ” About Ignite Social Media.
Are You Overusing Jargon In Your Press Releases?
Small Business Mavericks
FEBRUARY 3, 2011
» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents.
Six Tips to Clear and Effective Communication
OCTOBER 8, 2012
The answer can be as straightforward as writing internal messages with the same intensity and purpose as the big news release. Especially true for social media, understanding the affect your message could have on a hypothetical unintended audience is critical.
Building Relationships: The Killer PR App
APRIL 3, 2017
Building relationships with journalists is just as important in PR as building a fact-filled infographic, measuring campaign metrics, using social media for targeted audiences, and writing a bright, tight news release.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Social Media, PR, and the Shape of Things to Come by CIO Zone.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Get social PR right.
Here’s How Your Employees Can Amplify Social Media Content
SEPTEMBER 29, 2016
To amplify your social media content, enlist the help of your greatest asset—your employees. Research shows that “ 50% of employees post messages, pictures or videos on social media about their employers.”. The information doesn’t have to be formal, like a press release.
Social Media News Releases Get 3x More Media Coverage
MARCH 24, 2011
Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. Press Releases Do Get Shared on Google News.
Media Relations Without the News Release
JANUARY 12, 2012
When you have put a lot of time and effort into creating a news release, it can be hugely frustrating when you can’t get hold of journalists, or the story is turned down by your target publications. Four ways to gain media coverage without a news release.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!
Top Association Social Media Jobs This Week – February 9
FEBRUARY 9, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We are a nonprofit organization that believes that technology is a powerful enabler for social change.
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about? Is the media going to call us?
Hot Association and Nonprofit Social Media Jobs This Week – April 5
APRIL 5, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.
Social Media Outreach for Beginners
SEPTEMBER 19, 2016
Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers.
Association Social Media: National Society of Accountants
AUGUST 18, 2014
2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? 4) Describe a typical day for you – and any favorite tools you use regularly for anything related to social media.
Using Psychology to Attract Social Media Donations for Your Nonprofit
JULY 8, 2013
Social media can promote online giving in various ways, and it’s important to understand the psychological tactics behind it—so you can increase the amount of donations for your nonprofit or association! To exert social pressure, make sure you: Provide sharing options.
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut.
PR Firms Botch 95% of Social Media Campaigns?
JUNE 13, 2011
Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen?
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Mommy bloggers do not love broad press releases.
The Ultimate Social Media Etiquette Handbook
Techipedia: Tamar Weinberg
DECEMBER 10, 2008
If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?
Social Media Fails: When Good Brands Go Wrong
MARCH 5, 2015
While there are many articles out there telling you what to do with social media, it’s just as important to understand what not to do. We take inspiration from a few companies that have fallen flat on their faces when it comes to using social media. Last year, after some back and forth tweeting with a disgruntled USAirways customer, the person managing the social media account sent a graphic and offensive image that was seen around the world.
How To Dominate Search With Social Media And PR
NOVEMBER 2, 2010
Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum! Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy.