Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago.

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Press Release Types Marketing Class 279

Laurel Papworth

JULY 1, 2015

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? About statements on corporate social responsibility, company history, stories. Contacts such as address of press launch, and maps, email addresses, phone numbers.

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Press Release Strategy Social Networking Social Media 99

Laurel Papworth

AUGUST 24, 2012

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. Social Media Circulation vs Exposure/Reach. Anybody who says social media is NOT broadcast but only niche, needs to rethink the numbers.

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Press Release Strategy scribd Social Media 78

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored.

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Press Release Video Syndication News 102

Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Of those 51 releases, 28 included a bit.ly

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Press Release Twitter URL RSS 145

Convince & Convert

AUGUST 23, 2012

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users. So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It.

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Press Release Hashtag News Consultant 129

Adam Sherk

MAY 26, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs).

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Press Release Syndication Hosting SEO 102

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. The only “social” part is to please please please blog about it, tugging on For A Good Cause™ heartstrings.

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Press Release Strategy Social Networking scribd 111

The Realtime Report

DECEMBER 27, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . ” The professional social network has over 259 million members (an increase of 38% year-over-year) in over 200 countries and territories. Increased member growth and engagement helped drive strong financial results in the third quarter,” said Jeff Weiner, CEO of LinkedIn, in a press release. “We

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Social Networking LinkedIn Report Tumblr 161

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Is the Press Release Dead?

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Press Release Vocus Tools Tips 186

Webbiquity SMM

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide. Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits.

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Press Release SEO Technorati StumbleUpon 166

Webbiquity SMM

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. The social media release is used for blogger outreach.

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Press Release Social Media Social Bookmarking Blogger 211

Kikolani

JUNE 22, 2010

This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. Network, Network, Network. Networking is a big deal in the PR world. As a blogger, you’re probably practicing DIY PR , which makes networking even more critical. The Art of the Press Release.

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The Marketing Blog

APRIL 18, 2010

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. Reply Lukas EW July 17, 2010 at 10:50 am Nice information about social media tools ( Facebook ) growth in India. Let’s share about social media knowledge to more develope in India & Indonesia. I am using all these social portals but Facebook is my favorite. It is now a powerful social media marketing tool!

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Press Release Facebook Marketing Startup 167

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here.

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Survey Engineering Research Social Networking 140

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. I ran the social selling track and held panels with customers and companies like Sprout Social , Extole , Yammer Cornerstone OnDemand and others. Social media as a broadcast channel .

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Press Release Yammer Airlines B2B 96

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo.

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Press Release News Digg Syndication 126

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Examples News Press Release Embedding 102

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations. Companies and PR agencies soon realized that just sending a text press release to a radio station was not enough. Smart PR agencies and company PR pros quickly learned how to make 15-second audio clips to send with their releases.

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News Report Press Release Syndication 73

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), The best 159 social websites by Populair.

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Press Release Tips Reputation B2B 163

Laurel Papworth

SEPTEMBER 4, 2011

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment. Please note: there was no social media press release available so I’ve had to make do… You can see a list of my other video podcasts either on iTunes or YouTube.

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Communities Social Media Management Strategy Press Release 98

Sherrilynne Starkie

NOVEMBER 16, 2013

I recently have received a couple of endorsements for ‘press releases’ Notwithstanding the fact that the term ‘news releases’ is the more accurate descriptor, it seems rather faint praise; if after 20 years in the profession I couldn’t handle writing a simple media advisory all the other endorsements would be rendered absurd. People I know who can barely operate their own personal Facebook profiles are suggested as social media experts.

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LinkedIn Skills Press Release Notification 278

Laurel Papworth

MAY 24, 2011

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. One of the most common questions I am asked is about Return on Investment for time spent on social media sites.

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Statistics Strategy Retail Press Release 108

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Internet , Opinion , Social Media > Every Social Network is Different: Here’s What You Need to Know Every Social Network is Different: Here’s What You Need to Know by Tamar Weinberg on January 25, 2008 Share Over at the Blog Herald , Chris Garrett says that Twitter is changing his news consumption habits.

Social Networking 101

Social Networking Digg StumbleUpon Delicious 101

SocMed Sean

JULY 9, 2018

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Almost all social media activities can benefit from automation.

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Social Media Management Social Media WordPress ROI 176

Laurel Papworth

OCTOBER 3, 2012

Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Called the Press or Media list. But Klout gives PR people a way of telling who on social media can get messages to the most people. Every time you use social media to tick a box , click Like or Share , hit retweet or reply , you are being tracked. I just came up with a new term.

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Klout Strategy Blogosphere Social Media 98

Bare Feet Studios

APRIL 22, 2009

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Aloha , News , Social Media > San Diego Tweetup IN the Water San Diego Tweetup IN the Water by Roxanne Darling on April 22, 2009 Here’s the press release from Patti Serano who is organizing this gathering.

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Press Release Viddler Upcoming Tourism 40

Laurel Papworth

AUGUST 16, 2011

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! You can also download the Social Media PR Singapore brochure from Scribd. Workshop B: Social Media Monitoring Tools and a Social Media Press Room.

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Strategy scribd Press Release Marketing 71

Laurel Papworth

OCTOBER 8, 2011

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? It’s saying that social spaces are broadcast spaces. Let’s look at the back ground to the Department of Justice Victoria social media policy video, turning off discussion on YouTube and then explore the comments disabled thingie further. The other 7 steps to social media engagement ).

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Strategy Gov 2.0 Social Media Guidelines 109

Laurel Papworth

OCTOBER 22, 2011

No journalists, except a journalists that now work in social media and a few bloggers now paid to bring their audiences and expert knowledge to journalism (blogournalists?) The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Now they have the Press.

Communities 108

Communities Strategy Social Media Diagrams 108

Laurel Papworth

OCTOBER 20, 2010

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!)

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Strategy Gov 2.0 Conference Press Release 75

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. Social Media Workshop Outline. Three Day Class for the Advanced Social Media Specialist.

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Training Class Strategy Social Media 85

Mindjumpers

JANUARY 14, 2011

In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. They maintain personal connections with their customers by answering their direct messages, tweeting about personal liking, dislikings, quotes and social interests.

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Trends Influencer Forums Social Media 245

Laurel Papworth

JANUARY 17, 2010

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. When I said out that I preferred to socially network with a mixed crowd -bloggers AND journos – she was a little miffed yet recovered by saying that they were giving away a special presenters pen to one lucky participant (sort of like remote mouse I think). Social Media Fashion.

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Fashion Eventful Blogger Strategy 96

Laurel Papworth

DECEMBER 9, 2009

At Media140 I said mentioned that journalists (well some, anyway) weren’t really members of the social networks, just using them to lift stories, out of context, with no respect for the online community family. Not only does it make me doubt the sanity of Murdoch, who insists on paywalls, wanting to find new ways to sell our own stories back to us as News but it makes me wonder why we ever paid $2 bucks and change for Advertising, Press Releases and Beat Up Stories.

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Strategy Social Media Press Release Technorati 84

Laurel Papworth

FEBRUARY 11, 2010

As the BBC tells it’s journos to start using social media as a primary source – or leave journalism – what are the repercussions in social spaces? If you know of clues or tips for identifying journalists in social networks, let me know. I mean a few that use social networks as their own personal hunting ground. Journoggers – Journalists that blog is a post from: Laurel Papworth- Social Network Strategy.

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Strategy Blogger Blogosphere Journal 80

The Social Media Incubator

NOVEMBER 21, 2011

Do you have a social media policy in place for your business? A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” ” Why have a policy for social media? The release made it clear that social media is not seen as just a flash in the pan by business professionals.

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Policies Company Press Release Social Media 111

Laurel Papworth

MARCH 15, 2010

Anyway here’s my thoughts, right after the Twitter blog/press release : Monday, March 15, 2010. When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network. Twitter: @Anywhere announcement is a post from: Laurel Papworth- Social Network Strategy. Social Media: Social TV and building audience communities online (21). Social Actions Change the Web Challenge. (1).

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Strategy Widget Twitter Aggregator 69

Laurel Papworth

APRIL 14, 2013

Mongrel Media: Traditional vs Corporate vs Social Media. I’m betting on the mongrel Corporate taking over Heritage AND Social channels. Social media is often seen as opinionated rants – certainly not impartial like trad media – yet can bring many channels into the conversation. In other words Media have the content/articles/shows, Organisations have the advertisement/Press Release/Promotion. Social Media – Earned Media.

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Strategy Social Networking Press Release Banking 100

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? 29 to 31 July – Sydney 3 Day Social Media course.

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Course Strategy Social Networking Module 102

Laurel Papworth

FEBRUARY 22, 2015

Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. What subjects are close the Brand’s corporate social responsibility vs which one’s to stay away from. Which Social Media Platforms?

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Social Networking Avatar Strategy Social Media 109

Buzz Marketing for Technology

APRIL 1, 2010

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect. Tags: Blogging Branding Buzz Marketing Communications Content Marketing Inbound Marketing Interactive Marketing Marketing Social Media Social Networking Strategy Thought Leadership

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B2B Content Marketing Press Release 252

Ari Herzog

SEPTEMBER 29, 2010

Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. I’ve bylined hundreds of articles in regional newspapers, and written and edited press releases, policy briefs, executive talking points, legislative testimonies, and blog posts. Tags: Personal Social Networking branding LinkedIn strategy

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LinkedIn Policies MySpace Press Release 161