The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.

Videos in Press Releases are Cool – When They Provide Meaningful.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.

Lance Armstrong and a tweeted Social Media Press Release

Laurel Papworth

Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom.

5 Ways to Use Pinterest to Boost Press Release Results

Convince & Convert

Pinterest is taking over social media like a tsunami of college students on a pizza delivery guy. It’s fun, highly addictive and – newly announced as the 3rd most popular social network in the World – it’s creeping up on Facebook with 11+ million users.

Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release?

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? What does the future hold for online / interactive / social PR? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Is the Press Release Dead?

Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. if you have additional updates, or a social network that you feel should be on the list. . Social Media Statistics China iPad apps LinkedIn mobile apps social networking statistics students University Pages

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Social Media 19% of the public regularly (7%) or sometimes (12%) get news or news headlines through social networking sites.

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5 Tactics Bloggers Should Borrow from Traditional PR

Kikolani

This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. Network, Network, Network. Networking is a big deal in the PR world. As a blogger, you’re probably practicing DIY PR , which makes networking even more critical. The Art of the Press Release.

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Facebook & India

The Marketing Blog

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. Reply Lukas EW July 17, 2010 at 10:50 am Nice information about social media tools ( Facebook ) growth in India. Let’s share about social media knowledge to more develope in India & Indonesia. I am using all these social portals but Facebook is my favorite. It is now a powerful social media marketing tool!

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. The best 159 social websites by Populair.

Building a Social Business

Koka Sexton

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever.

Top 10 Reasons The New York Times is Really Putting up a Paywall

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011. There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo.

Timeline of PR News Content

Proactive Report

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. Soon press releases and media relations became a core part of public relations.

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Let’s make LinkedIn endorsments smarter

Sherrilynne Starkie

People I know who can barely operate their own personal Facebook profiles are suggested as social media experts. Featured Headline LinkedIn Social Media endorsements Social Networks

San Diego Tweetup IN the Water

Bare Feet Studios

at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N? Rescue Time to the Rescue Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media Explore Our Topics Activism Aloha Audio Branding Gossip 2.0

Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. The story announcing Heath Ledger’s death was made popular with 13 minutes of submission to the social news site.

Social Media Managers And Digital Pros – How to Keep Track of Your Tasks When You’re Offline

SocMed Sean

Thanks to Sean for sharing his insights on the challenge of managing digital social media channels…even when you’re offline! One of the significant challenges of working with social media is that you cannot be continuously online. Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Almost all social media activities can benefit from automation.

Quit Trying to DO Social Media: Focus on Measurable Results Instead

Pam Moore

Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. We help them integrate new media and social technologies combined with traditional and digital marketing to achieve measurable business goals and objectives.

Mary Poppins Online Community – Social Media Manager Leah Howard

Laurel Papworth

I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show.

Changing Trends in Social Media Can Influence Your Business Model (part II)

Mindjumpers

In my previous post, I have given an overview of the changing trends in social media. Take a look: Social networking: Connect, Share, Engage. Personalized statements can help you to connect in a better way than official press releases following the social networking trends.

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Statistics: Why integrate Facebook into your business

Laurel Papworth

STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook.

What’s Your Company’s Social Media Policy?

The Social Media Incubator

Do you have a social media policy in place for your business? A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” ” Why have a policy for social media? The release made it clear that social media is not seen as just a flash in the pan by business professionals.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect.

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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Enter Social Customer Support …. So why wouldn’t you center you social media efforts on providing outstanding customer support?

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? FOUND the ROI of Social Media for B2B Marketers!

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Why I Changed My LinkedIn Summary

Ari Herzog

Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. I’ve bylined hundreds of articles in regional newspapers, and written and edited press releases, policy briefs, executive talking points, legislative testimonies, and blog posts. Tags: Personal Social Networking branding LinkedIn strategy

Email - the Silent E

Social Media Marketing

Every indicator I've seen lately indicate that people still use email as a primary method of sharing interesting news, keeping in touch, and notification - not to mention that it's usually the price of entry for belonging to a social network.

8 Ways Businesses Should Use Social Media

Kikolani

Many businesses hear about the advantages of social media in terms of marketing their products or services, but some forget to look at other major benefits of social media beyond finding leads or making a sale. Social Mention. Social media can be a great research tool.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. These not-so-lofty claims are especially true for social media, where you can hold multiple conversations simultaneously.

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

What else can news sites do with Foursquare and other forms of location-based social media? Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Analyzing and Changing My Online Self

Ari Herzog

I’m spending more time on LinkedIn than any other social networking site, updating my profile there and both applying to jobs and networking with peers. 40 Days and 40 Nights Without Social Networking.

Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! You can also download the Social Media PR Singapore brochure from Scribd. Workshop B: Social Media Monitoring Tools and a Social Media Press Room.

Unmetric integrates competitive intelligence and benchmarking into Hootsuite

Unmetric

What would happen if the leaders in social media management and social media competitive intelligence were to team up? Users will be able to access competitive intelligence and benchmarks on five brands across three social networks – Facebook, Twitter and Instagram.

Social Media Clout: Klout them up – don’t you know who I am?

Laurel Papworth

Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. Called the Press or Media list. I just came up with a new term.

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ReSearch.ly Social Search Platform Launched

Bill Hartzer

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. From their press release today, here is some more info about ReSearch.ly: ReSearch.ly Similar to the way LinkedIn shows how people are connected through their professional network, ReSearch.ly

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? It’s saying that social spaces are broadcast spaces. The other 7 steps to social media engagement ).

Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

I’m speaking in Canberra next week - a workshop on social media and government one day and presentation on online communities and voters/constituents the next. and Future of Social Media eGov. The Masterclass Bootcamp workshop thingie is on Monday 25th October: Session for Bootcamp: This is a practical session showing step by step how to set up (low cost or free) a social media dashboard for monitoring, a social media news room (no more PDF press releases!)

Awesome Association MarComm Jobs – Week of August 30

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The individual will be the media point person for 340B Health, developing and maintaining relationships with the press.