The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.

Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.

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How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. PitchEngine releases do not appear to be in the index.

Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? One thing I want to emphasize is not to put too much focus on keyword frequency or density in the release.

Email Press Release Optimization Circa 1999

Adam Sherk

While going through some old documents I came across an article I’d written on email press release best practices back in 1999. I’m not sure when “press release optimization&# became a common concept but it wasn’t being used at that time.

Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Elaine Hughes is a former news reporter who takes a journalistic approach to marketing. Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.

Easter Bunny Kicked Out of PRWeb Press Release Web Site

Bill Hartzer

The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. Marketing

How to Write a Press Release in 2013

Proactive Report

Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Writing a Press Release.

Where Do You Want Your Social Media Press Releases to Live?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom.

Press Releases Do Get Shared on Google News

Adam Sherk

In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases.

5 Ways to Use Pinterest to Boost Press Release Results

Convince & Convert

So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email.

Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.

How and Where to Release a Press Release

Writtent Blog

If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release.

The Press Release is not Dead Yet!

Proactive Report

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.

Penalized or Banned in Google? Don’t Issue a Press Release Like IGXE Internet Gaming Exchange

Bill Hartzer

If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. Here is some of the text from the press release that IGXE issued today.

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release.

Pimp Your Press Release

Proactive Report

A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media.

Are You Overusing Jargon In Your Press Releases?

Small Business Mavericks

» Are You Overusing Jargon In Your Press Releases? One of the biggest mistakes online marketers make is the overuse of jargon, or phrases that don’t mean anything to journalists. If so, then I’d encourage you to rewrite those releases and documents.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.

Press Releases 1.0 and 2.0

Proactive Report

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent Blog

Wondering how to write a press release? Great press releases are not that hard to write. If you’re new to press release writing and want to master this art, read our 4-step guide. 3 Reasons Writing a Press Release is Still Relevant.

Five Newsworthy Stories for Your Next Press Release

ProBlogger

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?

Changes in News Delivery Give New Power to Press Releases

Proactive Report

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release?

Amazing Content Marketing History: My Apollo 11 Press Kits Now Digitized

WebInKnow

It's taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Press Release Content Marketing the Moon Media Relations Brand Journalism

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity SMM

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Is the Press Release Dead?

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

How to Write a Press Release that Gets Attention

ProBlogger

Previously we offered five reasons to promote your blog with press releases as part of an overall content marketing strategy. This post provides a few tips on how to write a press release for maximum media exposure. There’s nothing wrong with that, however, we think the use of press releases has evolved, where they once were primarily used to provide a news hook to the media in order to reach an audience, they now can also reach that audience directly.

How PR and Social Media Can Work Together

Webbiquity SMM

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release also links back to the company’s LinkedIn and Twitter accounts.

6 Underused Internet Marketing Tools

Small Business Mavericks

Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. There are plenty more online marketing tools. Mobile apps – Mobile apps present a unique opportunity for marketers.

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How To Dominate Search With Social Media And PR

Harp Interactive

Blog Social Media Marketing Uncategorized adwords electronic PR electronic press releases inbound marketing integrated internet marketing newwire PPC PR PRweb search engine optimization Search Marketing search marketing strategy SEO social media social media strategy synergyCompanies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization.

The Problem With PR

Waxing UnLyrical

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release.

Ignite Social Media Promotes Bounds to President, Announces Other Management Changes

Ignite Social Media

By taking the position of CEO, I can focus on high level business strategy while also developing our Carusele influencer marketing product.” Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. CARY , NORTH CAROLINA August 30 , 2016.

How I’m Building My Press Distribution List

Waxing UnLyrical

I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. Doing so is a challenge; I’ve been having to remember and relearn the process for writing a press release while adding my own spin to it.

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Sprout Social Raises $40.5 Million Series-D Fundraising

Sprout Social

Sprout Social , a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 “Social marketing and social data have become mission-critical to virtually all aspects of business. Headquartered in Chicago, Sprout is a Twitter Official Partner, Facebook Marketing Partner, Pinterest Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Press Release

How To Dominate Search With Social Media And PR

Harp Interactive

5 Tactics Bloggers Should Borrow from Traditional PR

Kikolani

This guest post is written by Mickie Kennedy , founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry. Tie this in to your blog marketing plan to keep yourself on track and focused on goals. The Art of the Press Release. There’s no PR tactic more iconic or more broadly applicable than the press release.

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

Facebook & India

The Marketing Blog

47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. Reply Ravi chauhan April 23, 2010 at 6:12 pm E- Definers Technology is a well established<a href="[link] web design company of Delhi in the world of web design and working from long time in web design services as a professional web design company we search new trends and strategies that are running in market.

Is AOL Moving Forward, Or Back?

Small Business Mavericks

And, the Huff-Post press release states that $300 million of that will be cash. So the real question is, what is the nature of content marketing online? About Us What’s a Maverick?