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What makes a great influencer brand pitch: How brands can better collaborate with influencers

Sprout Social

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. A brand pitch is a message, usually through emails or social DMs, where an influencer (or an agency representing influencers) reaches out to a brand to collaborate.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges. Her solution?

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Coming up with a constant stream of content ideas is tough especially in government agency social media when youre often trying to communicate complex and/or dry topics that the average person wont find instantly engaging. For instance, hes a big advocate of joining a community. Thats why we love Amanda. Why should you follow him?

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Video Content Creation Do’s and Don’ts for Higher Education

Social Media Strategies Summit

Like Stephanie, he collaborates with students by sharing guidance and setting parameters, then letting them take the lead on ideation, brainstorming, and shooting content. Second, drafts are saved locally, rather than in the cloud, which makes collaboration harder. Students need parameters, and they need to understand best practices.

Education 192
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How I Turned One Community Conversation Into Weeks' Worth of Content

Buffer Social

So, a few weeks ago, instead of forcing it, I tried something different that I should be doing way more often: I asked my community. I heard from freelancers, strategists, job seekers, creators, and community managers — each with their own angle on what they were navigating. Not in a vague, “what should I post about?”