Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Visual Chat session.
Monday Roundup: Collaboration
FEBRUARY 22, 2016
So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: “Taking a team approach to filling a queue or managing a social channel is a splendid way of saving time on social media,” says Kevan Lee.
Connecting Your Enterprise: Collaboration at Scale
Buzz Marketing for Technology
JUNE 1, 2015
Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media. Social Media Collaboration Employee Advocacy Enterprise Social Media Social Media At Scale
Cartoon: Speaking Social Media
NOVEMBER 22, 2011
Working in social media in my day job and my night job, I spend a LOT of time around social media geeks. The other day, I overheard an entire conversation that was so full of social media lingo and jargon that it was like a whole new language. Use business terms and explain how social media works using stories and case studies. Frighten me?
Sharing and Collaboration
JUNE 10, 2013
This collaborative shift is caused by technology in the form of social and mobile, and a new “we” ethos brought on by millennials. Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. My Shared Collaborative Experience. Better yet, it’s battle tested.
Can Marketing and IT Collaborate?
FEBRUARY 26, 2015
Inability on both sides /either side to see the strategic value in collaborating? Socially driven collaboration infographic from Vanessa DiMauro. Featured Industry Insider Potluck Risk and Social Media Apparently not – despite all the evidence showing that they need to. What’s the problem here? Turf wars? General disdain for each other?
From Social Sharing to Creative Collaboration
Social Media Marketing
JUNE 5, 2012
A Sharing Economy The early part of the 21st century might be called the age of social media --though perhaps the era of sharing might be an even more appropriate description. The Power of Collaborative Consumption The personal arena is by no means exempt from this modern paradigm shift, however. A Move toward Collaborative Production? guest post email collaboration
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. Facebook.
Cool Association Social Media Jobs This Week – March 2
MARCH 2, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires strong written and verbal communications skills, a solid customer service orientation, and a working knowledge of contemporary marketing and communications tactics including print, broadcast email, web content and design and social media.
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.
Cupcakes And Controversy: A Lesson In Business Social Media Etiquette
FEBRUARY 6, 2013
This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. Celebrate: They could have shared news about the new partnership in an exciting way through their social media channels without mentioning the old one. Share it in a comment!
The Ugly Side of Social Media Sharing
APRIL 30, 2013
I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. The Ugly Side of Social Media Sharing.
Civic Crowdfunding vs Tax – Collaborative Government #Gov2
MAY 13, 2014
Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. Collaborative projects eg.
Is Your Social Media Strategy Truly Agile?
JULY 24, 2012
Let’s figure out how to be more collaborative ! How does one measure the level of “collaboration” in your organization? Social media isn’t without these nebulous phrases or buzzwords either. ” I do believe, however, that the 12 core principles of Agile software development methodology can be easily applied to social media activities.
Your Complete Social Media Checklist
AUGUST 1, 2016
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Enjoy! .
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
Robust Collaboration Tools to Empower the Modern Social Media Marketing Team
AUGUST 19, 2014
Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this. With access to a bountiful supply of new and tested collaboration tools and services, there certainly are no excuses for fouling up on managing your online marketing campaigns. A setting typically found in large organization and media agencies. Podio.
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process.
Thoughts on Collaborative Social Innovation
SEPTEMBER 11, 2013
I could not help but wonder how can B Corps and nonprofits and general do-gooders leverage the power of new models like the collaborative economy to share and make great things happen? Social good is no longer the domain of big donors or causes anymore, but we haven’t gotten much further than crowdfunding, social sharing, and participatory access to campaigns.
Defining Social Business: a Call for Clarity and Collaboration
JUNE 9, 2012
Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?” Social is social.
Why Is Social Media Important for My SaaS?
OCTOBER 27, 2016
Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. Then, broadcast those insights on social media. Collaborations can take your business to the next level. Shape Your Brand Narrative.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Sprout Social. Sendible.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.
[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Fee: $3,000. Who should attend: Ideally 12-15 people from different departments, including all levels (executive, management, junior). This is how.
How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!
NOVEMBER 26, 2011
When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- ” (see this infographic on A Day In The Life of A Social Media Manager for more on that), the answer to the second question takes a little more time.
Orchestrating Viral Social Media? Claiming #AlexFromTarget
NOVEMBER 13, 2014
If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. And we might have let it go at that, but it turns out, as has so often been the case lately, reports surfaced that this “organic,” “viral” social media fad may have had some engineering behind it. Claiming Credit for Viral Social Media? By Eleanor Pierce.
Are Social Media Jobs About to Disappear
Convince & Convert
DECEMBER 28, 2014
Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. When Social Media Becomes Everyone’s Job.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos. Social Media Twitter.
Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?
APRIL 24, 2013
In the social era we have started calling this the audiences of audiences of audiences, etc. The only way to make that success happen is integration and it requires a collaborative culture. A customer culture is a collaborative integration culture It’s my role, your role and that of management to create engaging experiences for employees. Am I a social media strategist?
Association Social Media: The CFA Institute
DECEMBER 10, 2014
The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division. The social media team should set strategy, of course. link]. link].
How You Should Really Use A Social Media Calendar
FEBRUARY 22, 2017
If you’ve read ten “best practice” articles on social media management, at least half of them told you to use a social media calendar. The problem is — most of the “gurus” who tell you to use a social media calendar neglect to show you HOW to use it well. Jot down all holidays you plan to celebrate on social.
Hot Association Social Media Jobs This Week – January 13
JANUARY 13, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Social Media Associate , The Specialty Graphic Imaging Association (SGIA) – The keystone of SGIA’s future is the development of a comprehensive anytime, anywhere, anyway, always applicable total communications platform. photo credit ). Jobs Jobs Jobs
The Six Most Irrational Social Media Concerns of Brands
JUNE 24, 2014
Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. If brands have anything to fear, it’s not social media, but losing touch with customers.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65
Association Social Media: ASAE
OCTOBER 8, 2014
——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! At ASAE social media is in the Marketing and Communications Group, and the social media manager reports directly to the senior manager of public relations. 6 ) Have you done any social media campaigns?
Top Association Social Media Jobs This Week – February 9
FEBRUARY 9, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Social Media Manager , American Society for Aesthetic Plastic Surgery – The American Society for Aesthetic Plastic Surgery, (ASAPS) a 2,600 member nonprofit organization, is seeking a Social Media Manager. photo credit ). Jobs Jobs Jobs
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
For most publishers social media has earned itself a prominent seat at the audience development table. However many still face issues with strategy, execution and incorporating social into a cohesive program. This week I took part in an OPA Social Media Day panel on social media for audience development with Lisa Brewer from Time Inc. Social Media
Social Media Tools and Resources for Social Learning
MAY 30, 2016
This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. This was the session description: While social learning and social media are different things, the two go hand in hand. Defining and Designing Social Learning.
Social Business: the Essence of Collaboration and Purpose
JUNE 20, 2012
The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. What drives collaboration? I strongly believe in the power of people, transformational factors and the potential of social business.
3 Ways Social Media can Boost Sales Success
Buzz Marketing for Technology
MAY 7, 2013
Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.