Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Jon Loomer

The ability to fully understand, appreciate and utilize the new Facebook pixel is what separates the effective marketers from the struggling ones. How to Use Facebook’s Upgraded Website Custom Audience Pixel. Facebook Custom Conversions: A Beginner’s Guide.

Trending Sources

Facebook Conversion Optimization: Standard and Extended

Jon Loomer

You create a Facebook ad campaign. Should you optimize for conversions or clicks? Now, you have another option with a new Facebook conversion optimization feature: BOTH. Let’s take a closer look… How Conversion Optimization Works. Facebook has data.

Facebook Custom Conversions: A Beginner’s Guide

Jon Loomer

The new Facebook pixel has frustrated and confused marketers. What about the conversion pixel? In this post, though, I want to cover the basics of Custom Conversions. Do you know how to use Facebook Custom Conversions? What Are Custom Conversions?

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. Facebook doesn’t force users to convert. Should it be conversational or professional?

Cost 42

Facebook Testing Conversation Topics for Messenger

SocialTimes Facebook

Facebook appears to be testing a new way to get users chatting on its Messenger application: conversation topics. Facebook users: What are your thoughts on the potential addition of conversation topics to Messenger?

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Creating conversations, not messaging. “We

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion.

How to Optimize Your Facebook Ads for Event Conversions on Eventbrite

Stay N' Alive

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. So all you need to do is get your Facebook conversion pixel in there and you''re good to go.

How to Build a Content Conversion Funnel

Razor Social

This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale. Facebook Ads. Conversion Optimization

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

The offline conversions application-programming interface Facebook began testing in June is now available to all managed business accounts via Business Manager. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone.

API 25

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

It’s simple – call a few people and have some in-depth, one-on-one conversations. But to keep it brief, here are some highlights: We learned that Facebook’s algorithm means many utilities no longer post messages about short-term outages. A Little Bit of Conversation.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website.

How To Make Webinars Effective For Hot Lead Conversion

The Realtime Report

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. So, the question is, how do you attract the right audience for effective lead conversion? The post How To Make Webinars Effective For Hot Lead Conversion appeared first on The Realtime Report.

Facebook Pages: Using Content & Conversation to Build Community

Firebelly

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session.

4 Reasons Why Your Facebook Conversion Numbers Are Wrong

Jon Loomer

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1.

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

Jon Loomer

Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. I’ll say it over and over again, but the number one reason that advertisers fail with Facebook ads is targeting.

Best social media tools bringing conversions to your online store

SocialFish

Facebook still dominates as a source for traffic through online stores, and orders from Reddit have increased by 152% in 2013. Not to mention, the whole point of working through social media is to bring in conversions for your online store.

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission.

Facebook Testing People You May Know in Messenger, Topics for Conversations With Brands?

SocialTimes Facebook

Facebook appears to be testing some potential new features for its Messenger application. And the social network appears to have added categories to conversations between users and brands. Facebook had not responded to a request for comment at the time of this post.

11 massively doable ways to increase conversions with better forms

Convince & Convert

” In general, we don’t spend enough time thinking about conversion rate optimization and the impact of forms on that critical metric. click to tweet ) 11 Massively Doable Ways to Increase Conversions with Better Forms 1. They WANT to be on Facebook.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

Social media conversions are the ultimate sign of success for marketers. If you’re struggling to turn your Twitter, Facebook and Instagram followers into leads, here are seven quick tips to optimize your social media conversions: 1.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

A Convertro study indicates that Pinterest drives more revenue per click than Facebook, Twitter, or any other social network. This means brands that mostly target male audiences can also leverage Pinterest to drive conversions.

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Ad Conversion.

Brands Can Have Real Conversations

Twist Image

Are there any real conversations happening out there? Not Facebook friends. The problem is this: I think I know what''s going on in their lives because we''re connected on Facebook, Twitter , Instagram or whatever, but I don''t. Now, it''s 2014, and if you look at some of the research and data, what we''re finding is that brands (and consumers) aren''t having that much conversation online. conversation. facebook.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc.

7 Email Marketing Conversion Mistakes to Avoid

Razor Social

If you’ve built a well thought-out process but your conversion rates could be better, maybe there is something you’re not seeing, some part of the process that could be improved, or a common mistake that you could eliminate. Not knowing your email conversion rates.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.

Facebook Beefing Up Canvas

SocialTimes Facebook

Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.”.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

” Instead of following some guru’s best practices formula for social media content that will increase your followers, friends, and comments, try to have the conversations they actually want to have. You may not want to have these conversations.

5 Facebook Conversation Generation Tips You Need To Know

Firebelly

If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. They may account for a smaller part of your community, but gearing 10% of your conversation starters towards them will give you good results.

Twitter Needs Stronger Conversations, Not Longer Spam

Geoff Livingston

The conversation revolves around the potential expansion of Tweets to as many as 10,000 characters. It’s a bit of a Trojan horse of a conversation. This was an effort to differentiate it from Facebook and other social networks. Rare is the conversation or simple reply.

News 34

The Importance of the Facebook Pixel

Jon Loomer

I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Without the Facebook pixel, you’re limiting yourself from the most popular targeting options.

10 Conversion-Sabotaging Mistakes Killing Your Campaigns

Simply Measured

Conversions aren’t flowing in like you thought. Increasing conversions isn’t easy because there’s so many different variables. A perfect storm of conversion mistakes, all coming together at exactly the wrong time. For example, conversions went up 214% by splitting one landing page into multiple steps. These conversions are more likely to be quality leads. You can see who’s been using your site the most and, of those groups, who has a higher conversion rate.

How to Create More Conversions From Your Content Through Call To Action

Kikolani

My goal was to not only captivate the intended audience, but also to educate them – this resulted in increased conversions. Captivate Your Audience and Get More Conversions. It’s the same with your market – never try your client’s patience if you want conversions.

How to Start a Conversation on Social

Simply Measured

We talk a lot about how brands can find and leverage existing conversations on social — but what if you’re trying to start a whole new conversation? Here are five techniques which will help you begin a conversation on social.

What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Tactics Trends small business social media content conversation influencers opinion technology

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. What’s more, 56 percent of Facebook users access the network exclusively on mobile. With numbers that overwhelming, It’s no wonder that 84 percent of Facebook ad revenue is now mobile. Facebook has several geo-targeting options to help you get the right message in front of the right person at the right time.