Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 331

B2B Influencer Platform SMS 331

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Template 105

Template Templates Social Media Strategy 105

Social Media Strategies Summit

JANUARY 5, 2023

Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 314

Trends Social Media UGC Marketing 314

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. Nor will blowing your marketing budget on driving traffic to your FB page.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 290

Research Report Social Media CPM 290

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 95

Template Templates Influencer Strategy 95

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 98

Influencer Brands Affiliate marketing Discount 98

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 299

Social Media Tips Marketing HootSuite 299

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 115

Influencer Strategy Tips Marketing 115

Keyhole.co

OCTOBER 22, 2024

Any good marketer or brand manager knows that a strong strategy is essential for success. But they are particularly important if your brand is active on social media platforms like Facebook. But they are particularly important if your brand is active on social media platforms like Facebook.

Tools 52

Tools Facebook HootSuite Marketing 52

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 252

Social Media Tips Marketing UGC 252

Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Presumably, this comes from Facebook activity — the users who set up new business pages. The New Options.

B2B 217

B2B Facebook Diagrams Industry 217

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 142

B2B Strategy Content Hubspot 142

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust. Here are some helpful tips to get you started.

Social Media 78

Social Media Strategy Tips Banking 78

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 245

Marketing Education Forums LinkedIn 245

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 202

Video Marketing ROI Buy 202

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Source: youtube.com On LinkedIn, Facebook, and X, they use their intro sections to clearly spell out their value. Escort Radar , a brand specializing in radar detectors and dash cams, nails this method, especially on Facebook.

Social Media 240

Social Media Tips Brands Marketing 240

Webbiquity SMM

JULY 30, 2024

You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below. And because the ads are on Meta, you can simultaneously run ads on Facebook. Mitt Ray is the founder of Social Marketing Writing. For some ideas, check out HubSpot’s videos.

B2B 175

B2B Instagram BuzzStream Hubspot 175

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

CPM 200

CPM Facebook Sample Samples 200

Jon Loomer

JANUARY 4, 2023

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. The post Use ChatGPT to Generate Facebook Pixel Purchase Event Code appeared first on Jon Loomer Digital.

Eventful 204

Eventful Facebook Price Process 204

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 236

B2B Social Media Marketing Influencer 236

Convince & Convert

SEPTEMBER 28, 2024

Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Platforms have come and gone (RIP, Tumblr), trends have risen and fallen, and marketing fads have given us whiplash. Insert these sets starting to sell for ridiculous prices on eBay, Mercari, Facebook Marketplace, and even Etsy.

Brands 158

Brands Case Study SMS Price 158

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. This is a potentially big and useful update for marketers. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. Create a Facebook Lead Ad as you normally would. What is Gated Content?

Content 212

Content Facebook Groups Groups 212

Webbiquity SMM

NOVEMBER 23, 2024

Proven Strategies to Get 1,000 Likes on Instagram Here are some six effective strategies to get more likes on your Instagram account: Know Your Target Audience Knowing the interests and tastes of your target audience is among the most successful techniques in social media marketing. appeared first on B2B Marketing Blog | Webbiquity.

Instagram 188

Instagram B2B Buy Analytics 188

Jon Loomer

FEBRUARY 1, 2023

Facebook Ads Manager is changing all the time. Conversion Breakdowns Return Back in November , Facebook announced that breakdowns of conversion reporting would return after a long, post-iOS 14 hiatus. The post 3 Recent Facebook Ads Manager Updates appeared first on Jon Loomer Digital. I didn’t have this right away.

Facebook 206

Facebook Metrics Report Conversation 206

Jon Loomer

AUGUST 28, 2022

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. While this specifically impacts housing, Facebook will be removing Special Ad Audiences for all Special Ad Categories. Facebook isn’t particularly helpful on this point. Deprecation Timeline.

Facebook 214

Facebook API Course Issues 214

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. Still, there are some nice tidbits here about lifetime value of the customer and competition in the market.

Strategy 208

Strategy How To Facebook Training 208

Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. You can watch it here… @jonloomer Big updates for Facebook lead ads forms. The post Big Update to Facebook Ads Lead Forms appeared first on Jon Loomer Digital.

Facebook 210

Facebook Overview eBook Course 210

Jon Loomer

OCTOBER 19, 2022

I’m often asked what a minimum Facebook ads budget should be in order to get results. This is the period of time once your ad set is published (or you make a significant change ) when Facebook is learning from the actions that happen. My best results come after I give Facebook enough data to properly learn.

Facebook 208

Facebook How To Cost Advertising 208

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

Facebook 202

Facebook System Conversation Eventful 202

Jon Loomer

NOVEMBER 27, 2022

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. Here’s a quick 60-second video that helps walk through these features… @jonloomer Two ways to check whether your Facebook ads CPMs are going up over time, leading to bad results.

CPM 202

CPM CPA Facebook Metrics 202

Buffer Social

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. However, they also have concerns about whether the marketing dollars are well-spent. But that’s not all it is. Take Buffer.

Social Media 114

Social Media How To Analytics Metrics 114

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. Custom metrics allow you to combine metrics in a formula to uncover information that Facebook won’t provide natively. What Are Custom Metrics? These metrics are all built-in. Traffic Score.

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Metrics Examples Facebook How To 214

Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.

Survey 179

Survey Social Media RFP Marketing 179

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website. Featured image by Pexels.

Campaign 174

Campaign Social Media Instagram Organization 174

Jon Loomer

JANUARY 11, 2023

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. There are actually a few potential solutions for Facebook ad creative fatigue. Every month?

Facebook 197

Facebook CPA Cost Trends 197