21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Many (most?)
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. To save something you see on Facebook: From your newsfeed: Click and select Save.
7-Step Facebook Marketing Strategy to Dominate 2017
APRIL 10, 2017
Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. 15% increase in ROI from Facebook.
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. FacebookWith 1.79
37 of the Best Facebook Page Apps for Brand Marketing
NOVEMBER 11, 2013
One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . Facebook page customization can dramatically increase your visibility, improve your branding, and create more leads and sales.
Facebook Update: New Layout for Business Pages
MARCH 18, 2014
Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important.
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy.
Facebook Just Told Us How to Do Facebook Marketing
Convince & Convert
DECEMBER 8, 2014
First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent.
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. Facebook defines engagement as including all clicks, not only comments, likes and shares.
It’s Time to Take Facebook Seriously for Location Marketing
NOVEMBER 29, 2016
What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Even better, Facebook is giving you tools to succeed on the world’s largest social network. Get your Facebook pages in order.
Video Ads, Facebook, and Marketing
Small Business Mavericks
NOVEMBER 28, 2014
By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. So if you aren’t looking at video ads as a marketing strategy, you may want to think about changing your mind. Where Is Facebook Going With This? It seems like Facebook did a good job getting us all hooked and we may just stay there.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.
6 Facebook Features Marketers Overlook
JULY 19, 2016
Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. Facebook
Facebook Launches Flash, a Snapchat Competitor for Emerging Markets
NOVEMBER 9, 2016
Facebook revealed its latest application, Flash, which was designed to compete with Snapchat in emerging markets , Kurt Wagner of Recode reported. According to Wagner, the app was developed for users in emerging markets with poor data and WiFi availability.
Facebook Under Fire: Do Marketers Care?
NOVEMBER 21, 2016
Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. Clients from great startups to established Fortune 500 brands are continuing their bullish investment in Facebook advertising despite the accidental misreporting of video duration and completion metrics. Although protective of its data (commonly referred to as a “walled garden”), I’ve always seen Facebook take the matter of data integrity very seriously.
Facebook, Twitter, YouTube: Strategic Marketing Best Practices
AUGUST 5, 2012
Facebook, Twitter, and YouTube are, without doubt, the Big 3 of social media. Facebook Infographics Social Media Social Media Marketing Strategy Twitter YouTube Marketing Marketing strategy Social media marketing Word of MouthThey are important avenues for building brand engagement and influence. If your company has a presence on all of them, you’re on the road to creating a name for yourself on social networks.
Where does content fit in Facebook’s new marketing model?
MARCH 5, 2012
While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. Facebook has a saying that, “this journey is 1% finished.”
Out With the Old: Rethink Your Content Marketing Strategy
MAY 10, 2016
Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust.
64 Inspiring Facebook Marketing Techniques [infographic]
SEPTEMBER 16, 2011
Tweet Being a business maintaining a Facebook page, there’s no doubt that you need to be engaging in order to increase the number of fans and make them interact with you. The infographic has eight different categories with 64 marketing techniques in total.
Facebook Releases Free Training Resources for Marketers
APRIL 21, 2015
Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Well, Facebook has now started rolling out these materials, and I can tell you that they vary in quality. Introduction to Facebook. Facebook Pages.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy?
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
How to Use Facebook for Business and Marketing
Techipedia: Tamar Weinberg
MAY 5, 2010
After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.
Improve Your Marketing With Hashtags
AUGUST 21, 2015
Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. What’s more, 56 percent of Facebook users access the network exclusively on mobile. Facebook and social media advertising will drive more than 12 billion calls to U.S.
The Evolution of Facebook Remarketing
NOVEMBER 18, 2016
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing?
Are You Ready for The New Facebook Conversion Pixel?
MARCH 8, 2017
Facebook’s tracking pixels is a central part in Facebook Ads marketing for many businesses. What Is the New Facebook Conversion Pixel? Many businesses and marketers haven’t transitioned to the new pixel. On the next screen, copy the pixel that Facebook gives you.
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. According to comScore, 40% of time on Facebook is spent on the News Feed. Weight is a system that increases or decreases the value of actions within Facebook.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
JUNE 21, 2014
Want to get the most out of your social media marketing activities? It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. Here’s what they found: Facebook.
How to Promote a Cause on Facebook
APRIL 9, 2017
The integration of social media in marketing has changed the game forever. Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. Promotions via Facebook are the way of the future for causes.
Why B2B Advertisers Need Facebook
JANUARY 9, 2017
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. All of this makes Facebook a must-test platform for B2B advertisers.
3 Super Quick Facebook Tips to Increase Fans
MAY 14, 2014
Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . type in the name of your Facebook Page. Add a Facebook Like Box to Your Website.
Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
APRIL 30, 2014
Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. . Business Pages are getting a completely new design which is more streamlined, consistent with the Facebook Personal Profile.
How To Use Facebook For Marketing
MAY 3, 2011
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence.
5 Reasons Why Facebook Tabs Are Still Useful
Saying It Social
MARCH 2, 2015
Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on.
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. What does this mean for marketers?
12 Winning Facebook Tactics
Small Business Mavericks
MAY 4, 2015
If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. Not all of these are going to be appropriate for every business page on Facebook, but some will.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).