Jon Loomer

NOVEMBER 14, 2023

There are two ways to run ads to promote Facebook groups. Within the ad set, select the Facebook Group conversion location. If you don’t see that conversion location, you may assume you don’t have the ability to promote your Facebook group. You may have an option for Group Joins.

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Groups Groups Facebook Conversation 176

Jon Loomer

NOVEMBER 9, 2023

After hearing some early rumors about this in July, Meta seems to be rolling out the ability to create campaigns to promote your Facebook group in Ads Manager. Select “Facebook Group” under Conversion Location. When creating your ad, select the name of your group under Destination. It depends!

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Groups Groups Facebook Cost 166

Social Media Today

SEPTEMBER 17, 2020

Facebook is implementing new rules on groups, after various reports on how Facebook Groups facilitate the spread of misinformation and hate speech.

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Groups Groups Facebook Report 218

Social Media Today

JUNE 30, 2020

Facebook has removed a cluster of Pages and groups linked to the violent 'boogaloo' movement, which has been gaining increased traction in the US.

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Groups Groups Facebook 218

Social Media Today

JUNE 19, 2020

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.

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Groups Groups Advertising Facebook 216

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. It also appears on your Facebook page.

Tips 105

Tips Facebook HootSuite How To 105

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. percent of users.

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Engagement Facebook HootSuite UGC 112

Jon Loomer

NOVEMBER 25, 2024

Placements are listed in the “placement groups” that are created when uploading your creative in Ads Manager (we’ll get to that in a minute). Those recommendations often conflict with the aspect ratios that Meta requests when assigning placement groups. Here’s an example for Facebook Feed.

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Feedly Feed Groups Groups 179

Social Media Today

NOVEMBER 12, 2021

The option will provide new ways to display product listings to Facebook users aligned with dedicated interests.

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Groups Groups Products Facebook 212

Social Media Today

JULY 13, 2021

The new options will help provide recognition for top voices, while also helping to reduce the group moderation workload.

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Groups Groups Badge Tools 218

Jon Loomer

NOVEMBER 24, 2024

1 Meta applies these aspect ratios to different placement groups. But this process desperately needs to be updated because these groups conflict with many of Meta’s own recommendations. Meta’s Recommendations An example is the Facebook Feed placement. That defeats the purpose of the placement groups.

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Real Estate Feedly Feed Groups 147

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

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Examples Facebook B2B Instant Messaging 246

SocMed Sean

MAY 25, 2023

If you are a Facebook group admin and are struggling to reach your group members, you might explore the option of using the @everyone tag to get some attention. The post How Tagging Everyone in Your Facebook Group Can Help and Harm It appeared first on SocMedSean - Social Media Sean.

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Groups Groups Facebook Tips 130

Social Media Today

SEPTEMBER 30, 2021

The new features will enable more functionality in your Messenger and Instagram chats, while also advancing Facebook's broader integration efforts.

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Instagram Groups Groups Facebook 195

Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Of course, we don’t know how these job titles are segmented and determined to fall within each group.

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B2B Facebook Diagrams Industry 217

Jon Loomer

MARCH 13, 2022

While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. You likely send email reminders to this group. These groups represent the “low-hanging fruit” because it’s where you can get the most bang for your buck. It just won’t work. Isolate these people.

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Facebook Buy Discount Cost 215

Jon Loomer

APRIL 14, 2020

Yesterday, I walked you through how I conduct interview-style Facebook Live sessions using BeLive. Today, I wanted to show you how I set up and conduct webinar-style Facebook Live sessions for my private community. Setting Up a Facebook Live with Ecamm Live. Scheduling a Facebook Live using Ecamm Live is really easy.

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Vimeo Facebook Groups Groups 217

Social Media Today

OCTOBER 26, 2023

Rooms were originally introduced in early 2020 to provide a meeting option amid COVID lockdowns.

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Groups Groups Meeting Facebook 177

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience. If so, Facebook will dynamically expand to reach these other people.

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Facebook How To System Advertising 212

SocMed Sean

MAY 19, 2022

Having trouble understanding all the icons and symbols in the Facebook Messenger app? Since the Facebook Messenger app split from the Facebook app a few years ago, Facebook Messenger has become more complex and the icons may be less familiar. What do the Facebook Messenger icons mean?

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Facebook Notification Conversation Process 245

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

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Engagement Video Facebook How To 208

Jon Loomer

FEBRUARY 7, 2022

Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. And many have nothing to do with sensitive topics, but instead fall into the other groups. Facebook tends to do a pretty good job of providing related suggestions that you may not have considered. What did you do about it?

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Facebook Course Advertising Organization 212

Jon Loomer

OCTOBER 16, 2020

Targeting strategy is an important aspect of finding Facebook advertising success. Which group of people do you target? When you learn more about prospective targeting groups, you can apply this information to further refine your messaging and ad targeting. My default view is everyone on Facebook in the United States.

Research 206

Research Facebook Privacy Education 206

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. The Change.

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Facebook API Advertising Conversation 212

Jon Loomer

APRIL 13, 2020

Today, I want to take a closer look at how I schedule and conduct a Facebook Live interview session using BeLive (not an affiliate link). There are two primary ways I conduct a Facebook Live session: 1. I don’t do the solo, talking head with my phone Facebook Live. I’ll select Facebook. Webinar-style and 2.

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Facebook Widget Upcoming URL 214

Jon Loomer

MARCH 30, 2020

Webinars, Facebook Live, team meetings, social events, and consultations. METHOD: Facebook Live to a private Facebook group using Ecamm Live. I have streamed more than 300 weekly webinars to the PHC – Elite Facebook group, hitting 300 just a few weeks ago. Live Interviews on My Facebook Page.

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Software Facebook Training Hosting 218

Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. Here they are: Facebook Ads and the Impact of iOS 14. Facebook Ads Attribution and iOS 14.

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Advertising Resources Facebook FAQ 216

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? Managing Leads.

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Content Facebook Groups Groups 212

Social Media Today

AUGUST 19, 2020

A new report from human rights group Avaaz has found that Facebook Pages spreading health misinformation have seen an estimated 3.8 billion views this year alone.

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Report Facebook Groups Groups 218

Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. In short — YES! Read on to learn how….

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Facebook Analysis Instagram Tools 217

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. It needs to work.

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Facebook Policies Issues Reputation 213

Jon Loomer

FEBRUARY 14, 2022

Let’s walk through the ways that I’m using website custom audiences right now… Group 1: Base. Group 2: Standard Events. I target each group as engaged users likely to want to read a blog post or buy a product from me. Group 3: Custom Events. Size can lead to deliverability issues.

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Strategy Facebook Eventful URL 213

Social Media Today

NOVEMBER 19, 2020

A group of state attorneys general are launching a new antitrust lawsuit against Facebook, which could increase calls for a break-up of the company.

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Facebook Instagram Groups Groups 217

Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. But one of the most important: Negatively impacting Facebook advertising audiences. If you want to learn more about this topic, I will go into significant additional detail in my new training, Facebook Ads and iOS 14. Details are limited.

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Advertising Aggregator Facebook Eventful 213

Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created. How did your advertising campaign perform?

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Metrics Facebook CPC Eventful 212

Jon Loomer

JANUARY 12, 2022

During the past couple of months, we’ve heard of more advertisers receiving warnings from Facebook related to ad accounts in violation of Item 5 of the “Things You Should Know” section in the Facebook advertising policies. It’s been best practice for years, but Facebook has mostly looked the other way.

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Policies Facebook Advertising Privacy 210

Jon Loomer

JUNE 13, 2021

You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away. Unless Facebook adds it, you’ll no longer be able to create these once Facebook Analytics goes away. Go to Facebook Analytics.

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Facebook Analytics Eventful Engagement 218