Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported?

The sea change in Twitter sentiment

Direct Marketing Observations

At the same time Hubspot put out it’s 3rd state of The Twittersphere report. All of these posts and reports and what have you, alluded to something that may be occuring before our very eyes and that’s this: Conversations on Twitter have deteriorated into flat out unadulterated pimping of one’s wares, or the company they work for. I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday.

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Key Findings from the State of Community Management Report 2018

SocialFish

The Community Roundtable’s seminal State of Community Management Report 2018 is out!! They enable behavior changes that directly impact profitability and revenue generation, while also having an overwhelmingly positive impact on brand and cultural sentiment.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Their free reports are a great starting point and definitely worth using. 22) Social Report.

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New Report Highlights Declining Consumer Trust in Facebook as a News Source

Social Media Today

Another new report has shown that consumer sentiment around Facebook is in decline, underlining the effects of the fake news scandal

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Facebook Releases New Report Underlining the Economic Benefits of the Platform

Social Media Today

As it works to counter negative sentiment around data misuse, Facebook has released a new report highlighting its economic benefits in Australia

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

So you start running reports and determine they are inadequate at best. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. OK, try managing that formula through reports.

Social Media Report - Tyre Brands in India

Unmetric

CEAT Tyres received the highest percentage of Positive Sentiment (48.00%). Going by these numbers, Goodyear is the most engaging and CEAT is killing it when it comes to Fan sentiment. If you liked these charts, let me tell you that you can get a whole report in just one click.

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Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

” The study, reported on Nate Elliott’s Blog , examined more than 2,5000 direct user interactions with 20 leading brands. Here are the specific numbers for brand interaction sentiment on each social platform: Facebook: 49% positive, 32% neutral, 20% negative.

Social Media Report: Ice Creams Q2 2016

Unmetric

Jeni's Splendid Ice Creams received the highest percentage of positive Sentiment. Breyers' also received more positive sentiment from their Fans than Carvel. food engagement social media metrics paid social Social Media Analytics social media reportIt’s ice cream month !

Social Media Report Card: Did You Pass Q1?

Ignite Social Media

What is the overall brand sentiment? The post Social Media Report Card: Did You Pass Q1? We’re officially into the swing of 2018 and with the first quarter winding down, it’s time to evaluate how your social media strategy is working. .

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Sprout’s Q3 2016 Reporting Updates

Sprout Social

In Q3 2016, Sprout’s reporting squad launched a variety of new reports and revamped several others. Here’s a look at some of the ways Sprout’s Reporting tools enable brands to make more informed business decisions. An Expanded Tag Report. A Customizable Team Report.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Let’s talk about how to incorporate them into your approach to reporting and analysis. If comment threads are accumulating, what’s driving the discussion, and what’s the overall sentiment? This can show you what people are talking about, sentiment, keywords and trending topics.

The Importance of Off Channel Social Listening

Ignite Social Media

For retail products (which includes some motor vehicles) two good sites to check for reviews before a purchase are Consumer Reports (membership site) and Consumer Search (free use).

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

For more in-depth insights into how luxury brands can use social listening to improve their influencer program, read our new report “ Influencer Marketing: 3 Social Listening Strategies For Luxury Brands ” on the Talkwalker Academy.

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Introducing the Tag Report: Analyze Performance Across Your Tagged Messages

Sprout Social

Today we’re excited to introduce the Tag Report. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. The new Tag Report provides a summary of messages tagged from Compose and in the Smart Inbox.

Four Metrics for Measuring Social ROI

Mindjumpers

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. This metric will be reported on elsewhere—so you won’t miss it. Thinking through what actions really matter to you is something you can do to ensure that your reporting is actionable.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. This metric will be reported on elsewhere—so you won’t miss it. Thinking through what actions really matter to you is something you can do to ensure that your reporting is actionable.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. As of 2011, the BLS reported that only 8.7 Ed: Did you do a double take?

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. Many of the answers have been released in a new report called The General Sentiment Media Value Report™.

TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

Proactive Report

The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

As consumers offer opinions, expose their likes and dislikes, and express emotions and sentiment online, they produce a treasure trove of intelligence that can be translated into wisdom with the right methodology and technology.

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. The number one reason for this lack of confidence was a “lack of fact-checking, verification or reporting standards.”

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. Social Analytics: A Valuable Tool Evolving To Meet Expectations. By Levi Olmstead.

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Customer sentiment. While available tools can generate reports and pull data, teams still need to endure the tedious and time-consuming task of going back and analyzing all of the collected data to ensure the data points are both accurate and relevant. Guest Post by Ben Chodor.

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15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Plus, you’d have to create some kind of reporting dashboard to collect and share all your research. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters.

The State of Paid Social in 2020

Pixlee

Hootsuite reports that more than half (52%) of all online brand discovery is occurring in public social feeds. Hootsuite reports that the bulk of Instagram’s more than 1 billion monthly active users (928.5

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

reporting. Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. content performance reporting.

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Five way to improve your social media measurement

Dave Fleet

Rather than focus on those mistakes, here are five ways to avoid them – five ways to improve your social media measurement and reporting. Determine the purpose of your report. Or the sentiment of coverage? The audience of your report is often tied closely to its purpose.

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

The consultant always listens to gauge audience sentiment to inform all activity. Bosses (and clients) love reports, and so writing them is an important part of a social media consultant’s job. Social media consultants are not masters of the dark arts.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Tracking sentiment around a brand and its competitors might be important for a product manager. And even if you are one of those lucky brands, consider reading a sample of your coverage to collect crucial qualitative data like sentiment or message accuracy.

How to own the social media game in 4 simple steps!

Postcron

Here it’s important to notice if what you found carries sentiment or feedback about your product. Again, report it back to your team. Social media has grown so much over the years that today it is an essential place for advertising your products or services.

The ultimate social media listening guide for marketers

Sprout Social

A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report. In Sprout’s own Sentiment Summary, as shown above, there you can easily view percentages and the trends over any course of time. If you check in on this report on a regular basis, you’ll be able to identify negative trends before they become a catastrophe. Result : brand sentiment, customer sentiment.

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

Brands can leverage this feature by including calls to action for members to share their sentiment around an update by tapping the reaction most relevant to them.

6 steps to create an org-wide social listening strategy

Sprout Social

We identified interviewees who have direct reports who bring up common challenges to them, as well as people across the organization who deal with customer feedback loops often. Improve sentiment around customer service. Step 4: Make a reporting plan.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. Contact us to learn more about our experience with social listening tools, strategies, and reporting!!