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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Budgets are growing.

Research 257
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New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Social Media Today

The latest Sprout Social “Social Index” report covers a heap of key elements.

Report 215
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New Report Looks at Evolving Consumer Expectations of Social Media Marketing

Social Media Today

The latest Sprout Social “Social Index” report covers a heap of key elements.

Report 208
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TikTok Publishes New Report into Mobile Game Marketing Trends

Social Media Today

New insights into key trends in mobile gaming, and tips for marketers.

Mobile 193
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Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts

Social Media Today

The report includes insights from some of the world's top marketing leaders.

Report 184
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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report 202
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.