New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

Social Media Today

Mobile analytics provider App Annie has published its latest 'State of Mobile' report which looks at key industry trends and shifts

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Mobile use is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device.

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Millennials On Mobile, Social Media [Report]

The Realtime Report

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. Mobile plays a significant role with this generation: 61% of millennials own smartphones. The November 2012 Scarborough Research report, “ OMG!

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Best Practices for Mobile-First Social Video

Ignite Social Media

One way to do that is with mobile-first video. What’s mobile-first video? In fact, 79% of video viewers report that vertical video formats are more engaging. The post Best Practices for Mobile-First Social Video appeared first on Ignite Social Media - The original social media agency. Mobile Marketing Video Facebook Mobile First Video Mobile First Video mobile first video best practice video on social best practices Video on Social Media

80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Twitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ).

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. mobile video ads are dominated by in-app ads; 46% of impressions happen in-app on phones and 30% in-app on tablets.

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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Then you’ll need to find a way to do reporting and keep your sanity. If you run Facebook Ads, you must get a handle on reporting. But if you can’t make sense of Facebook Ads reports or if you don’t check metrics regularly, you can easily waste time, money, and resources.

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The 10 Key Mobile Trends for 2011

Mindjumpers

Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1 So it’s really not exaggerated to say that marketers should be well informed regarding the mobile evolutions. Mobile is part of the mix! Mobile banking a must have.

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Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. billion emails sent in Q4 2013, the study showed an impressive rise in mobile stats in just one quarter: the percentage of consumers interacting with email exclusively on mobile rose to 50%.

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Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

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Internet Trends for 2014 Report is a must read

Dave Fleet

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Tweet.

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How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. Did you know that 80% of a mobile user’s time is spent on apps? Mobile Search Ads.

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Increase Your Mobile Page Speed

Small Business Mavericks

Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Search spend among adver­tis­ers remains strong with a grow­ing empha­sis on mobile devices. There are significant opportunities for marketers to drive higher ROI by optimising spend to across mobile devices, as overall tablet conversion rates were approximately 20% higher than those of desktop across industries. Facebook Timeline for Pages on Mobile Devices.

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1/3 of Moviegoers Purchase Tickets Via Mobile Phone

The Realtime Report

Today, mobile plays a huge part in our search to find the right movie and time. A recent report from the Interactive Advertising Bureau (IAB) and InMobi examines how much people rely on smartphones for moviegoing information. Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones. 56% of moviegoers turn to mobile for entertainment research (basically equal with TV, where 57% of respondents get their movie information).

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. The majority (55%) say a bad mobile site experience hurts their opinion of a brand. So what happens when consumers do find a mobile-friendly site?

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Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users. Instagram is a growing mobile-only social media platform that shouldn’t be ignored by brands in their social media activities.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with. How many retail apps are on your mobile phone?

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Going Mobile is More than a Trend

The Social Media Incubator

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Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. The eMarketer data is supported by a recent study from Flurry, which reveals that mobile gaming is responsible for 43% of time spent on mobile apps worldwide.

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How to Create a Social Media Report (Includes a Free Template)

Hootsuite

A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI. . A social media report can help. what data you should include in your social media report. What is a social media report?

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV? Time spent in mobile apps now totals 76% of time spent watching television.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens. Why Mobile Optimization Is Important. If you have ever opened a marketing email by a company that clearly didn’t think of mobile users, you know how it makes recipients feel.

How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. A lot has been said about Google’s Accelerated Mobile Pages (AMP) and how it affects business owners, startups and digital marketers. Google is placing more and more emphasis on speed and mobile friendliness. Mobile Tools

10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app.

Mobile 104

Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable. Many brands will most certainly follow the lead of Grey Goose and engage in similar mobile and social campaigns. Monitor Your Brand’s Instagram Activity with New Reporting Tool. Best Practise Cases Instagram Mobile Pinterest Tips ambassador program ambassadors Brand Ambassadors grey goose hashtags photo sharing storytelling

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Report: Email on the Move: the Future of Mobile Messaging

Social Email Marketing

Email marketing Mobile marketing email clients email marketing iPad tablet webmailSmartphones are changing the way we interact with technology. The game changes dramatically for all participants when that technology travels with us where we go and does not force us to come to it. These devices are going to continue to have dramatic impact on our personal lives and how we do.

Facebook Releases New Report on Emerging Holiday Shopping Behaviors

Social Media Today

Facebook has released a new report which looks at how shoppers are using social media and their mobile devices in the holiday shopping journey

How To Protect The Privacy of One’s Mobile Device

The Realtime Report

How to Protect the Privacy of One’s Mobile Device. According to a Q4 report by We Are Social of 2018 Global Digital Trends, there are almost 4.2 Most of them are connecting through mobile devices. In general, mobile internet usage accounts for more than half of all global web traffic. Mobile phones are now our favorite tools for internet browsing. NordVPN has put together some advice on how to protect one’s privacy on a mobile phone: Recognize suspicious SMS.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? I was curious where things currently stand so I pulled mobile traffic figures from SimilarWeb for a variety of well-known brands. On average, for the past six months (May-October 2014) mobile visits accounted for 40% of total site traffic for this group. The highest figure was 70% and the lowest was 25%: Average Mobile Traffic Number of Sites.

Internet Trends for 2014 Report is a must read

Dave Fleet

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing.

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Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. I recently stumbled upon this report , which was released by the social marketing platform MomentFeed , back in November 2011.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter. Click here to see the full report.

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71% of Airlines See Mobile as the Future of Airline Payments

The Realtime Report

Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. Over two-thirds – 71% – of respondents believe the future of airlines payments lies in mobile. photo: Wikipedia Commons.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Fay grew up in the world of communications, learning the ropes as editorial director at Bacon’s Information (now Cision), and then venturing into the publishing world with Oxbridge Communications, BurrellesLuce, O’Dwyer’s, and Bulldog Reporter.

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Top Mobile Tech Trends For 2017

The Realtime Report

Top Mobile Tech Trends For 2017 By Andrew Gazdecki. The year 2017 will be a one of massive growth for the mobile market. Just about every business now has the capability to develop mobile apps to serve their needs. In 2015, mobile users surpassed PC users worldwide – how long can you go without spotting a smart phone? Having a mobile presence can help grow any business or organization in countless ways. Small businesses have been slow to adopt mobile apps.

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. Where Mobile is headed.

10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing. Getting started with Buffer on mobile. Once you have signed up, you’ll be brought to your Buffer mobile dashboard. Let’s add your first update from the mobile app! Buffer News Mobile Ap