Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer


On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

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Mind the Most Important Influencer: You

Waxing UnLyrical

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Perhaps your own inner voice has echoed one of these sentiments recently?

The Ultimate Guide to Instagram Influencer Marketing


If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers. Fix It: How to Choose the Right Influencers.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Guest post by Kevin Conner.

This is How Much Instagram Influencers Really Cost


In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. In-Kind Influencer Partnerships.

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Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing?

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Track brand mentions, study competitors, discover new key influencers, and create reports.

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7 Instagram Influencer Marketing Tips for the Holiday Season


Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers. Amply does not score influencers, it scores conversations.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Tweet.

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers


—————– Segment Your Social Audience To Identify Influencers with Similar Values. There’s a common question amongst marketers who are new to influencer marketing- how can these tools assist in increasing our brand awareness in new and exciting ways?

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How Influencers Drive Stock Market Success

Convince & Convert

And the most popular tweets around the new emojis reflect this sentiment: Our takeaway? Business: Oprah Buys Weight Watchers Stock. On Monday, the “most-inspiring” person in America (aka Oprah) announced that she has taken a 10% stake in Weight Watchers.

Four Metrics for Measuring Social ROI


Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.

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The Importance of Off Channel Social Listening

Ignite Social Media

The first blog post after I searched came up with this influencer post below who clearly states they were not compensated. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. This sentiment extends to the influencers that consumers follow and engage with on social media.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

For example, you’ll be able to automatically tag content coming from a key influencer so you can easily stay on top of the most important posts. Refine Sentiment Analysis With Rule Based Tagging. What is rule based tagging ?

3 Surefire Ways to Win The Fastcompany Influence Project

Laurel Papworth

You wouldn’t understand… Influence is one thing, Trust is something entirely else. Their advertisers only understand pageviews not sentiment. By the way, different types of social media expert influencers might be interesting?

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

Who Won the Super Bowl of Advertising?

The Social Media Incubator

The sentimental factor. In this simple yet genius strategy, an ad was created using the sentimental factor as mentioned before, as well as a little humor. The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays.

5 Key Takeaways from Advertising Week New York 2018


Influencer marketing is evolving, not disappearing. Influencer marketing has been on a journey—first about being aspirational to now about being approachable, from being a one-way relationship to now an interactive, two-way conversation.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Agorapulse : A toolset for social media listening, management, team collaboration, reporting, and influencer marketing. and sentiment, determine the best times to post, identify influencers, even catch brand mentions within videos.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

4 Strategies for Improving Social Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.

Key Findings from the State of Community Management Report 2018


We can now back up the theory of communities with proof that communities make learning, influencing, and adapting into core competencies and also provide the means to integrate these competencies into workflows.”

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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

In case it is not obvious why brands engage social media influencers in this manner, let me summarize as I see it: Brands give things away for free in exchange for buzz. Brands hope to use influencers to build their own influence and market their products and services.

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Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Influencer and Competitor Analysis – Some social analytics products are equipped with features to track the campaigns of competitors, and follow closely the social footprint of key influencers in specific markets. Social Analytics: A Valuable Tool Evolving To Meet Expectations.

We Are Not (That) Social Media

Twist Image

Still, can anyone truly argue with this sentiment? Through that time, the sentiment of all things related to Six Pixels of Separation (the blog, the podcast , writing for other publications , radio appearances , public speaking , business books , etc.) Some become influencers on this platform. influencer. Social media was not supposed to act like traditional media.

21 best social media analytics tools


Brand24 is a great tool to help you reach potential customers and influencers. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. TapInfluence is a compelling influencer marketing platform. Updated for 2019!

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites. Other influencer relationships are important too.

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on which highlights social media’s most shared news, companies and influencers. The Klout 50 ranks the most social CEOs in the USA by influence.

Our Favorite Agorapulse Social Media Hacks

agora pulse

Search for influencers. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!” In today’s busy, modern world, we’re constantly on the hunt for “hacks” to make our lives both better and easier.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Other common features include: competitive benchmarking; ability to identify top influencers and brand advocates; follower growth tracking; content / campaign performance measurement; and.

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Are You Measuring Your Social Media Efforts?


Some of the most popular metrics are reach, engagement, competitive data, and sentiment. When it comes to reach, you’ll want to consider measuring how many subscribers, fans, and followers that you have in order to get a measure of your social media influence.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers. Identify the top influencers around that topic. And the top tweets by influencers (that include that specific hashtag).”

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