Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

The Ultimate Guide to Instagram Influencer Marketing

Later

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

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Mind the Most Important Influencer: You

Waxing UnLyrical

As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Perhaps your own inner voice has echoed one of these sentiments recently?

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.

This is How Much Instagram Influencers Really Cost

Later

In the world of social media and branded partnerships, how much does influencer marketing cost? For businesses looking to grow on social media, particularly Instagram, knowing how much budget to allocate to influencer partnerships can be difficult. In-Kind Influencer Partnerships.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. Engaging with the Wrong Influencers. Fix It: How to Choose the Right Influencers.

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Guest post by Kevin Conner.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing.

This weeks #SocialMedia Tweetchat Topic: Sentiment Analysis-Opinions Matter, If Only You Knew Which Ones

Direct Marketing Observations

There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface. For any local or small business, human processing of sentiment might be reasonable. If you ask 10 people how to measure sentiment, you will most certainly get 12 answers (yes 12). Influence – of the person it comes from.

Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Track brand mentions, study competitors, discover new key influencers, and create reports.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers. Amply does not score influencers, it scores conversations.

The Importance of Off Channel Social Listening

Ignite Social Media

The first blog post after I searched came up with this influencer post below who clearly states they were not compensated. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Enter the Micro-Influencer. Why use a micro-influencer?

[Cool Social Tools] Mattr Segments Your Social Audience To Identify Influencers

SocialFish

—————– Segment Your Social Audience To Identify Influencers with Similar Values. There’s a common question amongst marketers who are new to influencer marketing- how can these tools assist in increasing our brand awareness in new and exciting ways?

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How Influencers Drive Stock Market Success

Convince & Convert

And the most popular tweets around the new emojis reflect this sentiment: Our takeaway? Business: Oprah Buys Weight Watchers Stock. On Monday, the “most-inspiring” person in America (aka Oprah) announced that she has taken a 10% stake in Weight Watchers.

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Tweet.

Four Metrics for Measuring Social ROI

Mindjumpers

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. Social media is all about interactions.

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How to Become Instagram Famous: 17 Expert Tips from Real Influencers

Hootsuite

While the life of an Instagram influencer may look easy, there’s a lot more to it than latte art and filtered sunsets. We analyzed strategies and rounded up advice from several top Instagram influencers to give you 17 expert tips. If an influencer passes, don’t take it personally.

10 Tools to Help You Run a Highly Successful Influencer Marketing Program

Social Media Strategies Summit

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Why Influencer Marketing. This sentiment extends to the influencers that consumers follow and engage with on social media.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

For example, you’ll be able to automatically tag content coming from a key influencer so you can easily stay on top of the most important posts. Refine Sentiment Analysis With Rule Based Tagging. What is rule based tagging ?

3 Surefire Ways to Win The Fastcompany Influence Project

Laurel Papworth

You wouldn’t understand… Influence is one thing, Trust is something entirely else. Their advertisers only understand pageviews not sentiment. By the way, different types of social media expert influencers might be interesting?

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog.

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New Research Shows How to Engage the Mommy Mind

Convince & Convert

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Influence: a.k.a. Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc.

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

Who Won the Super Bowl of Advertising?

The Social Media Incubator

The sentimental factor. In this simple yet genius strategy, an ad was created using the sentimental factor as mentioned before, as well as a little humor. The big game brings a lot of discussion around the big plays, or in the case of this year’s Super Bowl, the final plays.

5 Key Takeaways from Advertising Week New York 2018

Likeable

Influencer marketing is evolving, not disappearing. Influencer marketing has been on a journey—first about being aspirational to now about being approachable, from being a one-way relationship to now an interactive, two-way conversation.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Agorapulse : A toolset for social media listening, management, team collaboration, reporting, and influencer marketing. and sentiment, determine the best times to post, identify influencers, even catch brand mentions within videos.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on.

4 Strategies for Improving Social Engagement

Convince & Convert

When you work on shaping a distinct brand identity to influence your audience via social media, you first need to know what they think about you now. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015.

Key Findings from the State of Community Management Report 2018

SocialFish

We can now back up the theory of communities with proof that communities make learning, influencing, and adapting into core competencies and also provide the means to integrate these competencies into workflows.”

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11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

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Why Investors Need to Use Social Media

Convince & Convert

However, with the rise of social media, there is now a quicker, more efficient way of gathering data to influence investors’ judgements. Public sentiment on the network, which investors can measure, is painting an increasingly accurate picture of future stock prices.

6 best social media monitoring tools 

Unmetric

In addition to that, you also get insights on your brand’s keyword mentions on top social networks to help you determine the influence of each user. Mention’s dashboard also has an influencers tab to help you collaborate with influencers and boost your brand awareness.

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Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Influencer and Competitor Analysis – Some social analytics products are equipped with features to track the campaigns of competitors, and follow closely the social footprint of key influencers in specific markets. Social Analytics: A Valuable Tool Evolving To Meet Expectations.