Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Become a Brand Influencer on TikTok, Instagram, or YouTube. Guest post by Ron Stefanski.

Mobile Shopping: Mobile’s Influence on the Holidays

Meltwater

It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers… Read More.

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What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. A good influencer already has the attention and is driving action with your ideal and target customers online today!

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Guest Post by Taral Patel.

Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?

Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. So, where can eager B2B marketers find the best influencers?

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive 75% of mobile Internet users make purchases on mobile devices. Mobile optimization is no longer optional.

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How to Use Influencer Marketing for SEO

Pixlee

Partnering with a trusted influencer who knows how to create popular content is a great first step. Let’s dive into how influencer marketing can be used for SEO. How to Manage Influencer Marketing with SEO in Mind. Utilize Influencer Reviews. Influencer Marketing

4 Ways Mobile Impacts SEO

Convince & Convert

This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile website for SEO or building a mobile app for a website. Take a look at what factors currently influence mobile SEO: Page Speed Plays a Role. Image via Click to read more » mobile Search Marketing Advice mobile apps mobile SEO search and social media search engine optimization

Social Media Gone Mobile

Mindjumpers

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content. An additional 19% of the mobile users access Facebook at least once a week on their smartphone.

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The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow

Oktopost

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. So, where can eager B2B marketers find the best influencers?

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

Make Sure Your Site is Mobile Friendly. With more and more people doing their Internet browsing and shopping on mobile devices, it is imperative that your platforms for promoting your products are mobile friendly.

Role of Mobile Marketing to Grow Your Business

Social Media Marketing

Mobile Marketing promoting is another meaning of web showcasing. Mobile phones have turned into a necessary piece of our life and steady utilization of cell phones in day by day life presents a thought for the improvement of this system. What's more, obviously, Mobile First Index examination of Google will influence your online business. In the first place, you should know how portable initially record trial of Google will influence your promoting procedure.

Personal Branding Strategy: 5 Pillars to Develop a Brand of Authority and Influence

Pam Moore

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Building a personal brand of authority, trust and influence is the dream of many CEOs, CMOs, VPs, Directors, founders, marketers, entrepreneurs and business owners in business today.

Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. I could never advise an association to try to compete for mobile app users in any of these niches. If you used [link] from your mobile phone, you used a web app.

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Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

Social Media Marketing

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. A number of game developing agencies, which were earlier developing games on platforms like desktop and console are gradually inclining towards mobile gaming.

How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}

Convince & Convert

To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, I recruited an all-star team of 12 contributors. Click to read more » social media strategy content marketing corporate culture ebook mobile marketing Social Media Marketing the power of everythingHas there ever been a more visceral, complex time to be a marketer?

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3 Reasons Why TikTok is Pivotal for Influencer Marketing

Pixlee

TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. Unlike YouTube, which is also video-centric, TikTok is designed for mobile devices, and the clips are short bursts of action compared to longer, drawn-out videos.

Why Mobile Moments Are Mandatory for Every Business

Convince & Convert

Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. Forrester has introduced the hashtag #MyMobileMoment for people to share the little victories they have using mobile technology every day. The book is centered around mobile strategy, specifically mobile moments.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.” Marketing & Communication Social Media Social Network Crowdsourcing Facebook Gushcloud Mobilizing Rewards Sharing social media marketing SXSWTweet.

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also looked at mobile usage among visitors to technology news sites: 92% of tablet users seek out things like product reviews on their device; 72% do so on their smartphone. The study also revealed the efficacy of mobile ads.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. An impressive 75% of mobile Internet users make purchases on mobile devices. Mobile optimization is no longer optional.

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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

Reaching out to Instagram influencers. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable. Many brands will most certainly follow the lead of Grey Goose and engage in similar mobile and social campaigns. Best Practise Cases Instagram Mobile Pinterest Tips ambassador program ambassadors Brand Ambassadors grey goose hashtags photo sharing storytelling

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Top 8 Mobile Shopping Trends in 2020

Pixlee

Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle. Fast Loading Mobile Apps that Work with Voice Search.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. They hop on Twitter the day before or day of launch throwing nothing but social spaghetti and spam on the walls of influencers, begging for clicks, plays, downloads, shares and everything in between. What is Influencer Marketing?

Are You Doing Influencer Marketing Right?

Firebelly

Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. I had the opportunity to sit in on a webinar about influencer marketing a few weeks ago given by Christine Wilson, CEO of MtoM Consulting, and Holly Hamman, CMO of TapInfluence. What is influencer marketing? How do you know if you are doing influencer marketing right? Step 1: Identify Influencers. Go mobile!

How Key Influencers Can Help You During Crisis Communications

Meltwater

During a PR crisis, you need to mobilize every asset available to protect your brand—and today, this includes having an influencer strategy in place.Include Key Influencers in Your Crisis PlanConsider… Read More >>>.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media. The CommPRO model is to develop events based upon this relevant influencer topic, your “ROI” of a specific business objective.

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Kickass User Interfaces for Mobile Devices

Idaconcpts

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. Email technology provider Return Path found 88% of mobile phone users checked their email via a handheld device daily. This shift in mentality makes a lot of sense for mobile devices. 57.6% of Baby Boomers, 62.2%

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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers,” said Hill. Lexus reached players in several different ways via the mobile game. ” Social Media Campaigns ad integration auto industry automotive Draw Something Lexus luxury brand luxury marketing mobile gaming Zyng

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Using Mobile Technology To Build A Better Brick-And-Mortar

The Realtime Report

Using Mobile Technology to Build a Better Brick-And-Mortar . However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology. Where Mobile Technology and Brick-And-Mortar Meet. As a result, it is clear just how much smartphones have influenced the brick and mortar shopping experience. How to Use Mobile Technology for the Betterment of Your Store.

How to Create an Influencer Media Kit (+ Free Template!)

Later

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! In this blog post, you’ll learn how to create your own influencer media kit, what you should include, and to make it easy you can download our free influencer media kit template to get started with! . What is an Influencer Media Kit & Why Do You Need One?

Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing? I’m an old-timer.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season.

Reflections on Brand Advocates & Social Influence

Mindjumpers

They are people that help you and your brand generating awareness and influencing decisions to purchase exclusively based on their own interest. To turn brand loyalists into advocates you might therefore consider the following: Identify and mobilize your advocates. Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates.

Affiliate Marketing for Influencers: How to Make Money on Instagram

Later

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? How to Get Started with Affiliate Marketing as an Influencer.

Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable value when executed well. . Non-celebrity Influencers are Underrated. Influencer Marketing

The Fight for the Future of Influencer Analytics

Convince & Convert

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). But as I think about the future of influence, I wonder if maybe the future is in specific influence scores, not general ones? Nobody has evenly distributed influence.