Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Well then, who are these so-called “influencers?”

Mobile Shopping: Mobile’s Influence on the Holidays

Meltwater

It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers… Read More.

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Trending Sources

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.

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Social Media Gone Mobile

Mindjumpers

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Not sure about this talk of mobile yet?

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Definition of influencer marketing.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. It’s an open, transparent and growing community of influencers that brands can tap into.”

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media.

Mobile 282

Hacking the Holidays with Mobile [Infographic]

Social Media Today

Facebook has released a new infographic which looks at the growing influence of mobile shopping and social media in the holiday period

Mobile 100

Role of Mobile Marketing to Grow Your Business

Social Media Marketing

Mobile Marketing promoting is another meaning of web showcasing. Mobile phones have turned into a necessary piece of our life and steady utilization of cell phones in day by day life presents a thought for the improvement of this system.

Mobile 106

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.

How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App

Pam Moore

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. What is Influencer Marketing?

4 Ways Mobile Impacts SEO

Convince & Convert

This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile website for SEO or building a mobile app for a website. Take a look at what factors currently influence mobile SEO: Page Speed Plays a Role.

Mobile 128

Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,” and a r eport on global mobile statistics from MobiThinking. times the adoption rate for mobile apps.

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How Key Influencers Can Help You During Crisis Communications

Meltwater

During a PR crisis, you need to mobilize every asset available to protect your brand—and today, this includes having an influencer strategy in place.Include Key Influencers in Your Crisis PlanConsider… Read More >>>.

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

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Interview with Social Media Influencer: Tamara Littleton

Social Media Citizens

G: How would you define a social media “influencer”? T: An influencer is someone who has a voice on social media and who other people listen to and respect. G: How do you measure the influence? G: Who/What is influencing you on Social Media Properties?

Are You Doing Influencer Marketing Right?

Firebelly

Influencer Marketing is turning out to be one of those terms that people should pay attention to, especially from a social media standpoint. What is influencer marketing? How do you know if you are doing influencer marketing right? Step 1: Identify Influencers. Go mobile!

Interview with Social Media Influencer: Gianfranco Cuzziol

Social Media Citizens

He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. G: How would you define a social media “influencer”?

Interview with Social Media Influencer: Dan Schawbel

Social Media Citizens

G: How would you define a social media “influencer”? D: A social media influencer is someone who people pay attention to, keep up with, and do business with because of their message, ideas and expertise. G: How do you measure the influence?

Interview with Social Media Influencer: Karen Asoyan

Social Media Citizens

Karen Asoyan is the head of the Corporate Communications Department at MegaFon , one of Russia’s leading mobile operator, a company that unites 57 million customers across Russia.

Interview with Social Media Influencer: Tom H. C. Anderson

Social Media Citizens

G: How would you define a social media “influencer”? T: Anyone who is active on a social media channel of any sort is an influencer. Conversely, they can also be influenced to some degree. So to me, and more and more savvy marketers, influence is defined on a sliding scale.

Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. times the adoption rate for mobile apps.

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Why Mobile Moments Are Mandatory for Every Business

Convince & Convert

Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use.

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Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Why the Need for the Four Ms of Influence Marketing? Breaking Down the Four Ms of Influence Marketing.

Knowledge Mobilization

Buzz Marketing for Technology

» Influence, Engagement and Communications. Securing Influence and Impact. Knowledge Mobilization. Networks & Partnerships Home Influence, Engagement and Communications Here. Knowledge Mobilization. Search IISD. Search Publications. IISD Home.

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the people who can actually stop their followers in their tracks to help spread your message.

Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

” The study – based on the responses of 3,100 visitors to technology news sites – looked at the effects of both social media and mobile on consumers’ likelihood to research and buy a product ( ClickZ ). The study also revealed the efficacy of mobile ads.

How Mobile, Content, Influence and Culture are Changing Marketing Forever {free ebook}

Convince & Convert

To help document some of today’s important ideas about business culture, research, social media, mobile, content marketing and more, I recruited an all-star team of 12 contributors. Click to read more » social media strategy content marketing corporate culture ebook mobile marketing Social Media Marketing the power of everythingHas there ever been a more visceral, complex time to be a marketer?

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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign

Mindjumpers

Reaching out to Instagram influencers. As we have discussed repeatedly here on the blog, mobile and social are increasingly becoming inseparable. Many brands will most certainly follow the lead of Grey Goose and engage in similar mobile and social campaigns.

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Influencer Restrictions Are Here To Stay – Social You Should Know

Ignite Social Media

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay.

Reflections on Brand Advocates & Social Influence

Mindjumpers

They are people that help you and your brand generating awareness and influencing decisions to purchase exclusively based on their own interest. To turn brand loyalists into advocates you might therefore consider the following: Identify and mobilize your advocates.

Interview with a social media influencer: Joost de Valk

Social Media Citizens

G: Will the growth of new media platforms (mobile, tablets) effect SEO strategies? Interviews SMC interviews interview Joost de Valk seo social media influencer web development

The Fight for the Future of Influencer Analytics

Convince & Convert

Big news last week as Klout announced a significant overhaul of its influencer identification platform. The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media).

Kickass User Interfaces for Mobile Devices

Idaconcpts

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. 57.6% of Baby Boomers, 62.2%

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Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. It goes in line with who we are trying to reach—hyper-connected, digital enthusiasts who are influencers,” said Hill.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is a guest post by Jay Baer.

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Why Influencers Are Creating Content on Snapchat

Convince & Convert

It All Comes Down to Influencer Marketing. Most recently, Nick Cicero founded an influencer marketing company called Delmondo. How to find the right influencers for your brand. Why engaging an influencer genuinely will go further than spoon-feeding them content.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Influencer marketing: The A to Z guide on getting started and calculating ROI [episode transcript].

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Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. We also use our proprietary image recognition technology for visual social listening to understand the nature of user generated content and influencer marketing.