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Choosing Small Business Insurance: A Practical Guide

The Realtime Report

Choosing Small Business. Insurance: A Practical Guide. Staying on top of everything is not always easy, and it’s not uncommon for business owners who’re trying to juggle everything at once to forget about some important aspects of running their own company.

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Fully-Insured vs. Self-Insured Medical Plans: Which Is Best?

The Realtime Report

Fully-Insured vs. Self-Insured Medical Plans: Which Is Best? There are two main types of health insurance when it comes to employer-sponsored insurance: fully-insured and self-insured. These two terms quickly become confusing, especially as health insurance legislation continues to change in the United States. Why Offer Medical Insurance? First, let’s address why employers should consider offering medical insurance in the first place.

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6 Must-Know Small Business Management Strategies for a Smooth Running Business

The Realtime Report

6 Must-Know Small Business Management. Strategies for a Smooth Running Business. The small business failure rate is well-documented: 50 percent close shop within five years. Stretch it to 10 years and you have a whopping 70 percent of businesses bowing out.

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Two Types of Online B2B Marketplaces Small Businesses Should Know

The Realtime Report

Small Businesses Should Know. However, for a small or medium enterprise, setting up a subsidiary in each market is almost impossible. As a consequence, small businesses do not establish subsidiaries around the world. Two Types of Online B2B Marketplaces.

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Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. Facebook enables businesses to build a brand presence that is intertwined with the rest of their online platform such as websites, blogs, video channels, and other social networks such as Instagram and more. Proven strategies you can implement immediately to reduce overwhelm and increase business results with Facebook marketing.

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Small Business Guide to Helping Sick Employees

The Realtime Report

Small Business Guide to Helping Sick Employees. Today’s current climate is challenging businesses to take proactive, fair, and compassionate measures for sick employees. CDC : Interim Guidance for Businesses and Employers to Plan and Respond to Coronavirus Disease 2019.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

The good news is even if you are new to creating content that helps you achieve your business and marketing goals, there are foundational principles you can utilize to ensure your content is irresistible. How will it HELP your BUSINESS?

eBook 119
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Industry 108
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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

If you’re in a brick and mortar business, try reaching out to fans who are in the neighborhood with personalized, one-to-one offers. While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse. Instead, consider creating and using Google+ communities for your own interests and hobbies, even if they have nothing to do with your business. Google+ just won’t sit still.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Yet many business leaders and small or medium size business owners find themselves in an online world without a staff to help them or the knowledge themselves to guide their team in creating a compelling brand that people will remember and want to engage with. You must set goals and objectives for your business first. Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet?

Brands 112
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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? There are many other business leaders who feel the same way. Top 5 Reasons Your Social Media Isn't Working for your business. A basic understanding of social media and the function it plays in business is helpful but not required.

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3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

We work with organizations from small business and startups to enterprise Fortune 10 brands. How to align everything you do to the goals of your business. How to facilitate the needed discussions with your business partner, boss, or cross-functional teams. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

If you’re in a brick and mortar business, try reaching out to fans who are in the neighborhood with personalized, one-to-one offers. While there are definitely ways of creating fan communities around your business and products, this one has all sorts of potential for marketing abuse. Instead, consider creating and using Google+ communities for your own interests and hobbies, even if they have nothing to do with your business. Google+ just won’t sit still.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

There are many reasons that you could be struggling to achieve your goals and truly impact your business with digital marketing, content strategies and social media. Hope is NOT a Strategy – Align Social and Digital Marketing to Your Business Goals! .

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Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan

Pam Moore

You don't know how to align social media to business goals and objectives your executives and key stakeholders care about. Why you must align your social media efforts to your top business goals and objectives. Time for a re-brand or simple refresh for your business or personal brand?

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, the sad truth is that over the last couple of years many Snapchat social media “gurus” were preaching that Snapchat was the next big thing for all businesses and that “you need to jump on Snapchat now.”. This mentality of “get on the platform or your business will die” is a joke. You need to do what is right for YOUR business. Our training and consulting agency, Marketing Nutz does a ton of work with small businesses up to corporate Fortune enterprise brands.

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Increase LinkedIn Engagement with These 15 Proven Strategies

Pam Moore

Relationships are the foundation of business today. Relationships are at the core of business today. Social networks such as LinkedIn are simply a medium for you to build meaningful relationships through conversation and content that inspires, connects and converts to business.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

The good news is even if you are new to creating content that helps you achieve your business and marketing goals, there are foundational principles you can utilize to ensure your content is irresistible. How will it HELP your BUSINESS?

eBook 78
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Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Even the most experienced and savvy business and marketing leaders may have more questions than answers… What is the new normal? How do I survive today while also building the future of my business?

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Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Even the most experienced and savvy business and marketing leaders may have more questions than answers… What is the new normal? How do I survive today while also building the future of my business?

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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They forget their core business and marketing goals.

ROI 78
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection.

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5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

It is a foundation for anyone who has any sort of goals for their life and business. When done right, personal branding not only builds the brand of you, but also will help you achieve many personal, life and business goals. Personal branding can not be ignored in 2020.

Brands 78
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Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. Assumptions are some of my least favorite things when it it comes to both life and business.

Brands 78
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Top 20 Questions You Must Answer for a Content Marketing Strategy that Converts to Customers! [podcast + free ebook]

Pam Moore

A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? The goal is that your content marketing strategy is aligned to the needs of your audience and supports your business goals.

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Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. It said, “ Why local businesses should stop focusing on their Facebook page.” But that many of those local businesses then don’t actually have any audience , so they’re putting up all kinds of photos of dining patrons and aren’t our donuts fantastic, and it’s crickets. Entertainment business, same thing. Special Guest: Ryon Harms of Farmers Insurance.

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Facebook Advertising 101: Top 5 Things You Must Know Before Getting Started

Pam Moore

Standing out in the digital sea of noise is a struggle for any business today. When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today.

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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

Industry 121
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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Have you heard about marketing and sales conversion funnels but not sure what they are or how exactly to use them to grow your business? Why Businesses Need a Sales and Marketing Conversion Funnels . SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started.

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Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. This is much of why micro-influencer marketing can be so successful for even brands with small budgets. Influencer marketing is expected to be a $6.5 billion dollar industry in 2019.

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3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

We work with organizations from small business and startups to enterprise Fortune 10 brands. How to align everything you do to the goals of your business. How to facilitate the needed discussions with your business partner, boss, or cross-functional teams. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands.

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You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

WHY are you in business? It's not news that people buy from people or that business and life are about personal, human relationships. Time for a re-brand or simple refresh for your business or personal brand? The heart of your company needs to be shared.

Brands 78
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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

You don't have a plan that aligns to business goals and the needs of your audience. Have you aligned it to tightly to specific business goals where it can have the greatest impact? Are you able to clearly articulate to your boss and other stakeholders how the investment will positively impact the business? It's time to get real with understanding exactly how your plan is going to help your business achieve the goals that have been established.

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

Building your business on rented land has never been a safe bet. Your customers need to easily find you and know you are an established business. I am thrilled to see influencer marketing becoming more main stream even for smaller businesses.

Trends 78
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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

Building your business on rented land has never been a safe bet. Your customers need to easily find you and know you are an established business. I am thrilled to see influencer marketing becoming more main stream even for smaller businesses.

Trends 78
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15 Ways a Content Calendar Helps Your Business [FREE 2020 Template + podcast]

Pam Moore

On your business? They want to know that you and your brand actually care about them as humans and as helping them in business (if that is what your business does.) Here are 15 ways a content calendar will help your business immediately: .

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? There are many other business leaders who feel the same way. Top 5 Reasons Your Social Media Isn't Working for your business. A basic understanding of social media and the function it plays in business is helpful but not required.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. You too can create content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and converts to real business.

article thumbnail

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, the sad truth is that over the last couple of years many Snapchat social media “gurus” were preaching that Snapchat was the next big thing for all businesses and that “you need to jump on Snapchat now.”. This mentality of “get on the platform or your business will die” is a joke. You need to do what is right for YOUR business. Our training and consulting agency, Marketing Nutz does a ton of work with small businesses up to corporate Fortune enterprise brands.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing.

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Social Media Hashtags in a Nutshell

Pam Moore

If you are not sure how to leverage hashtags to benefit your business, then you have landed on the right blog post and podcast today! We believe that most of marketing, business and life really can be simplified and put in a nutshell in terms that doesn't require a PHD in acronyms to understand. How can you leverage them for real business and life benefit? We'll help you create a social media strategy and plan to drive real results for your business within 30-60 days!

Hashtag 92
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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

If you want your content to resonate with the right people that will help you achieve your business goals, then you aren't going to do it by throwing boring content at the virtual walls and praying that the Facebook algorithm gremlins decide to show your content to the masses. Content is Serious Business. Content is serious business. Do you have a solid arsenal of content ideas that align to the needs of your audience and support your business goals?

ROI 60
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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

If you want your content to resonate with the right people that will help you achieve your business goals, then you aren't going to do it by throwing boring content at the virtual walls and praying that the Facebook algorithm gremlins decide to show your content to the masses. Content is Serious Business. Content is serious business. Do you have a solid arsenal of content ideas that align to the needs of your audience and support your business goals?

ROI 60