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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

Social Media Case Studies financial services insurance Securian YoutubeA recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

So the past few months have been, to put it mildly, traumatic, not to mention incredibly expensive (even with pet insurance). I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

Risk Management and Open Community: More Similar than You Think

SocialFish

I discovered a link between creating a social open community and a risk management community. As I read Open Community , it is also a roadmap for implementing and managing a risk management program. You can’t achieve Open Community by replicating what someone else is doing.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app?

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Not community driven content. But they are also about COMMUNITIES OF INTEREST and linking your content to groups that would be interested. Jump In on One-off #hashtag threaded conversations (one time, temporary community).

Top Twitter trends for 2011

Sherrilynne Starkie

Betty White flogs insurance via YouTube. Featured Social Media Twitter Betty White Facebook Online Communities Social network Viral video YouTubeThis infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture.

Innovation in Healthcare Social Media

SocialFish

When attributed patients aren’t showing improvements in key metrics like blood pressure and body mass index (BMI), insurers and providers will be held accountable. Case Study Featured From the Trenches Open Community Risk and Social Media Social, In Theory

Hot Association Marketing Jobs This Week – December 22

SocialFish

Vice President, Marketing , National Association of Federal Credit Unions – NAFCU is the leading trade association for America’s federally-insured credit unions. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

How to Waste Your Content Marketing Efforts

Convince & Convert

If traffic slumps because Facebook changes the news feed algorithm (again), or your search engine rankings suddenly change, your email list acts as insurance. Email community content marketing email marketing email opt-in popups subscribers Wow, your traffic numbers look awesome!

Social Media is Dead, Long Live Big Data

Laurel Papworth

your health/car etc insurance goes up or down. “Because, you see, customers who drink lots of milk and eat lots of red meat are very, very good car insurance risks versus those who eat lots of pasta and rice, fill up their petrol at night, and drink spirits.

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How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate, American Family Insurance @michelewingate. American Family Insurance uses social as a great resource for referrals but mostly creates content related to celebrating and protecting families.

Is Your Brand Socially Agile?

Convince & Convert

Jeff : Next week we will be joined by Michelle Wingate from American Family Insurance. Andy White, Audi @white.

The Truth About Content

Small Business Mavericks

For instance, let’s say you run an insurance company. Instead of producing boring, lame content about your insurance products and services and how useful they are (we all already understand the value of insurance), why not produce content that will be helpful to people who buy insurance (which is almost everyone)? Here are some types of content that an insurance company could produce that would be helpful: Highway driving safety tips.

Latest Association & Nonprofit Jobs – April 12

SocialFish

Associate Director of Digital Strategy , NAFCU – NAFCU is the leading trade association for America’s federally-insured credit unions. The Marketing Manager will make a meaningful difference by helping to build stronger, healthier communities and improve lives.

10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 5) What does “community management” mean to you?

Agile Marketing in B2B

Buzz Marketing for Technology

It was a complex revision of previous regulations that changed how broker-dealers, investment advisers, insurance agents and consultants are compensated when dealing with investment and retirement accounts. Nope … it was and is of keen interest to an immense financial services community.

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Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms. Social media marketing is a complex business—and its pricing is competitive.

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New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

There has been quite the controversy regarding the New gTLDs, these new domain name extensions amongst the Search Marketing community lately, as many traditional SEOs don’t understand the power of having the keyword in the ending of the domain name.

How To Swim like a SocialFish.

SocialFish

Independent Insurance Agents & Brokers of America. Content Strategy Featured From the Trenches Implementation Mobile Open Community Risk and Social Media Social CRM and ROI Social Learning SocialFish News

RFP 21

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants.

Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Community Management Resources.

What Makes BMW the Most Engaging Car Brand on Instagram?

Simply Measured

When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center , BMW wins hands down. Source: Auto Insurance Center. Instagram has over 500 million monthly active users and gets over 3.5

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Why: “You don’t have to be a world expert, but if you can point to your expertise in your given community, you have career insurance in an unstable economic climate,” explains Dorie Clark as she speaks with Jay Baer about how you can “get people to understand why they should hire you and not somebody else who invariably is going to be cheaper” through thought leadership. Content Marketing: Without Community, It’s Only Half the Equation.

Realignment #4: The New Engagement – from Participation to Connection

SocialFish

The problem is that inside-out associations are wired to produce and sell products—membership, educational programs, insurance, exhibition space—rather than to grow and manage relationships. Excerpts from the new book: The Demand Perspective: Leading From the Outside In.

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

She writes for an online resource that gives advice on topics including business insurance to small businesses and entrepreneurs for the leading B2B Directory , Business.com. [ This is a guest post by Amanda DiSilvestro.

What I Have Learned from Selling on eBay Since 2010

Idaconcpts

eBay points out that feedback is an important part of the eBay community because it lets people know about your performance as a seller. 5.Always Ship with Tracking and with Insurance, when applicable. 2) Insure goods. I always insure.

Should We Expect Health Care Professionals To Post And Tweet?

SocMed Sean

There’s no doubt about the fact that patients are becoming more vocal in the social media space.

CEOs Don’t Understand Social Media The Australian

Laurel Papworth

In Japan, CEOs are placing chief public relations officers on their board to manage negative criticism, respond to crisis, protect the brand integrity and help ensure the share price bounces back from negative community feedback.

How to Manage Social Employees

SocialFish

A few thoughts on how this concept relates to managing social media/community management staffers: Just as engineers and mathematicians are known for their quirkiness, I think the same can probably be said for the “social media rockstar” kind of employee.

How To Use Memes to Promote Your Business

Techipedia: Tamar Weinberg

Or rowing guinea pigs have to do with insurance? Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Anita Brady. A meme, according to Merriam Webster Dictionary , is “an idea, behavior, style, or usage that spreads from person to person within a culture.”

Meme 101

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).

Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

The Federal Deposit Insurance Corporation. Both the Federal Deposit Insurance Corporation (FDIC) and the National Credit Union Administration (NCUA) have require you to add a specific disclaimer to your social media profile and advertisements.

Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Imagine, this time, that you’re Allstate, and a user searches for car insurance quotes. If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

It looks at a variety of factors including the number of followers, power of those followers, and the level to which you are engaging the community.

When Your Body Gets the Better of You

Waxing UnLyrical

But all said and done, we are lucky to have good medical care, insurance, and great family, friends, clients and colleagues, who are all so supportive – very, very lucky. FYI I had to type and prep this on Tuesday night, so please excuse the “ifs” and “hopefullys.”

5 Ways to Measure Agency Operations

Waxing UnLyrical

Including rent, utilities, payroll, marketing, insurance, etc., Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Guest Post by David Klein.

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Why Goldman Sachs Needed a Crisis Plan

Spin Sucks

There has been some debate among the business and PR communities regarding how Goldman Sachs should respond. We built our culture 140 years ago on putting clients first and it has grown to also include our communities around the globe.

Seven Ways to Present a 360 Degree View of Your Brand

Spin Sucks

Is it a key executive, another employee (like the social media or customer service manager), a celebrity, fictional character (like Progressive Insurance’s Flo ), or a consumer? Today’s guest post is written by Heidi Cohen. .

How Women Use Social Media [Infographic] | pamorama

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact How Women Use Social Media [Infographic] by Pam Dyer on July 12, 2010 Share Social media sites are having a powerful effect on our lives.