Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : That is a really interesting point and I think a fantastic segue to bring in our special guest for this week, Mr. Ryon Harms, who’s the Director of Social Media for Farmers Insurance.

What A Dog’s Cancer Taught Me About Community

Waxing UnLyrical

So the past few months have been, to put it mildly, traumatic, not to mention incredibly expensive (even with pet insurance). I tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. We are a community.

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Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

They tap into the agency teams of experts for help to implement the plan and tactics, identify KPIs, select measurement systems and social dashboards, build their digital brand, establish thought leadership, nurture social communities and the list goes on.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Insurance agents.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. How to leverage hashtags to nurture community.

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Do they not understand that there is also risk by ignoring social networks where their current customers, dream customers and community is hanging out? Ever feel as if your boss, c-suite and colleagues just don't “get it?”

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Get in the heart of your customer, readers, partners and community and they may just see and hear you as a sweet orange they need to savor and remember! .

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Community still reigns and always will! Community and humans are the heartbeat of social media.

How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Insurance agents.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Insurance agents.

Content Marketing in a Nutshell for Business

Pam Moore

Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. How to Ignite Your Brand with Other People’s Content and Community. Content. It's everywhere.

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

How to tap into the power of community (other people's content and community OPC) to maximize results. Facebook can be a game changer for small business and even corporate brands. With more than 1.52 billion daily active users on Facebook and more than 2.32

28 Qualities of Amazing Content Marketing

Pam Moore

Engages – People are inspired to click, double click, comment and become part of the community. Actionable – Should be clear what action the reader should take to learn more, join community, contact you for further information, hire you, request proposal etc.

The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. community. How are brands leveraging community? often to build community and develop lasting, meaningful relationships with customers. How does bolstering social communities generate revenue? . Building community on social media platforms helps to spread the word about a brand.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016.

15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Community still reigns and always will! Community and humans are the heartbeat of social media.

15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it.

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15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

Should your content be more focused on your own business or the needs of your audience, dream customers and broader community? The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it.

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5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences. Personal branding can not be ignored in 2020.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Do they not understand that there is also risk by ignoring social networks where their current customers, dream customers and community is hanging out? Ever feel as if your boss, c-suite and colleagues just don't “get it?”

3 Top Reasons CEOs Fear Social Media, Social Selling and New Media

Pam Moore

Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

15 Ways a Content Calendar Helps Your Business [FREE 2020 Template + podcast]

Pam Moore

A content calendar helps you increase engagement, build community and establish trust. Hey content marketers, digital marketing and social media managers! I have a few important questions for you. The answers to these questions will make or break your content marketing success online.

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Stop worrying what everyone else is doing and start focusing on the needs of your customer and your online community, period.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

It is data that shines the light that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities. Using data to better service your customers and online communities.

How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

How to Ignite Your Brand with Other People’s Content and Community Content Marketing in a Nutshell for Business. Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task.

Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

It's not news that your customers, online audience and social network communities are bombarded by information. Imagine tapping into a powerful community that is already connected, has similar interests and beliefs and has a leader who they trust?

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

Social Media Case Studies financial services insurance Securian YoutubeA recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales.

Community Discussion: How Do You Survey Your Readers?

ProBlogger

If you have a travel blog, and know that 50% of your readers are planning international travel in the next three months, you can use that information to show the relevance of your blog to overseas destinations or maybe insurance providers. The post Community Discussion: How Do You Survey Your Readers? Community DiscussionAs the end of the year nears, you might be thinking about plans for your blogging in 2018. One thing that will help inform that is a reader survey.

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

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How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Michele Wingate, American Family Insurance @michelewingate. American Family Insurance uses social as a great resource for referrals but mostly creates content related to celebrating and protecting families.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app?

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Top Twitter trends for 2011

Sherrilynne Starkie

Betty White flogs insurance via YouTube. Featured Social Media Twitter Betty White Facebook Online Communities Social network Viral video YouTubeThis infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture.

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How To Swim like a SocialFish.

SocialFish

Independent Insurance Agents & Brokers of America. Content Strategy Featured From the Trenches Implementation Mobile Open Community Risk and Social Media Social CRM and ROI Social Learning SocialFish News

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Innovation in Healthcare Social Media

SocialFish

When attributed patients aren’t showing improvements in key metrics like blood pressure and body mass index (BMI), insurers and providers will be held accountable. Case Study Featured From the Trenches Open Community Risk and Social Media Social, In Theory

Communication at the Speed of Technology

Waxing UnLyrical

Like most today, their insurance carrier has an app. This was a young person experiencing a first accident and first insurance claim which can be some pretty daunting stuff. Could this young person have called the insurance company? Guest Post by Gloria Bell.

How to Waste Your Content Marketing Efforts

Convince & Convert

If traffic slumps because Facebook changes the news feed algorithm (again), or your search engine rankings suddenly change, your email list acts as insurance. Email community content marketing email marketing email opt-in popups subscribers Wow, your traffic numbers look awesome!

Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Community Management Resources.

The Truth About Content

Small Business Mavericks

For instance, let’s say you run an insurance company. Instead of producing boring, lame content about your insurance products and services and how useful they are (we all already understand the value of insurance), why not produce content that will be helpful to people who buy insurance (which is almost everyone)? Here are some types of content that an insurance company could produce that would be helpful: Highway driving safety tips.

Sparkle and Shine: 7 Must-Have Tips for Starting a Cleaning Business

The Realtime Report

Obtain Insurance. The first kind of insurance you’ll need is liability insurance. Liability insurance will cover accidental damages. The other type of insurance to consider is a bond. Print flyers and brochures and post them around your community.