Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Social media health insurance health insurance marketing presentation

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

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Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Social media simply makes it easier to do such.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING?

Social Media Insurance: Do These Things Now Before Your Account is Hacked

Idaconcpts

Just having your social media account phished can be catastrophic , especially since we share so much of our lives on the Internet. Your social media profiles can be protected before that ever occurs. Social Media social media social media hacked social media insurance

SECURA Insurance and Social Media Claims Investigation

Socialized

Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. .

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy.

Insurance, intellectual property, and more social media concerns

SocialFish

Insurance, intellectual property, and more social media concerns. Being responsible for social media at your association means knowing how to protect your association from big trouble in the future. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. If you do social media work for an association or nonprofit, the Think Tank is for you.

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

It's why you have 8 seconds to make that first digital brand impression when your dream customer visits your blog, website or social network profiles. So why would we think that marketers and business leaders would think any different when it comes to social media?

How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : And here we are with episode number 13 of the Social Pros podcast.

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. I wanted to see if their social media accounts were anything like that, and how much engagement they get. The Unmetric Engagement Score is a score out of 1,000 of the engagement that a brand receives on social media.

3 Top Reasons CEOs Fear Social Media, Social Selling and New Media

Pam Moore

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”? How to Subscribe to Social Zoom Factor Podcast .

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts.

Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. Social media consultants can be 20x more effective.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Is it time you finally acknowledge that your social media efforts are simply NOT WORKING?

Quick tips on insurance coverage for social media

SocialFish

Insurance Coverage for Social Media. Does your association have the appropriate insurance coverages in place for you and your members interacting through social media? If you’re not sure, it’s time to have a conversation with the person responsible for your association’s insurance program. Your existing coverages may be written in such a way as to exclude your efforts in social spaces. Your association already has insurance.

Quick tips on insurance coverage for social media

SocialFish

Insurance Coverage for Social Media. Does your association have the appropriate insurance coverages in place for you and your members interacting through social media? If you’re not sure, it’s time to have a conversation with the person responsible for your association’s insurance program. Your existing coverages may be written in such a way as to exclude your efforts in social spaces. Your association already has insurance.

Life Insurers Can Use Social Media Posts To Determine Premiums, As Long As They Don't Discriminate

Forbes Social Media

Life insurers in New York State can now use data from social media to set your premium rates and these rules could potentially extend beyond New York’s borders

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. How to Subscribe to Social Zoom Factor Podcast . How to have a never ending flow of content ideas for social media, blog posts, video and more!

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. They get social media strategy, they know how to drive content, and they had a solid team supporting their efforts.

Association Social Media: ASAE

SocialFish

——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. Becoming a social business is not the same thing as doing social media or being social.

15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

Listen to episode 267 of the Social Zoom Factor podcast for more details on each of the below 15 digital marketing and branding trends. However, this h asn't stopped lazy marketers from putting all of their digital eggs in social baskets they don't own such as Facebook and Instagram.

5 Social Media Time-Saving Tips for Businesses

Socialmedia.biz

A passion for people or innovations may have built your business over time, however social media silence and inactivity can sink it quickly. Your life’s work won’t fall behind the times when you use these five time-saving social media tips.

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Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

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Never, Ever Post These Things on Social Media

agora pulse

Social media content can be a wonderful way to build relationships , but like in any form of communication, some things are better left unsaid. Avoid the following type of content in your social media channels. Social Media Content You Don’t Have Legal Right to Use.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. How to have a never ending flow of content ideas for social media, blog posts, video and more! Insurance agents.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? Align your social media and marketing efforts to your goals. Don't build your brand and your content based upon your competition's website and social presence.

Brands 140

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is not the same as earned media. Earned media = media you actually do something to earn. Many brands trick themselves into believing that they can skip valuing the influencers time investment in community as they lump it into “earned media.”

Innovation in Healthcare Social Media

SocialFish

ICF is doing a lot of great work around innovation in healthcare IT, as well as exploring how social media can help push the healthcare industry forward. ” Social Media – The Competitive Edge in Healthcare [WHITE PAPER].

Starting a Social Media Consultancy Business

Socialmedia.biz

Savvy social media is responsible for many veteran companies’ successful transitions into the digital age as well as the startup explosion. Social media businesses grew from this need and today a consultancy is one of the most in-demand endeavors you can start.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. This podcast is part of a series titled “You are the Media!” ” where we dive deep into how you can build an integrated online digital and social platform that works when you aren't working.

Top 21 Pongal social media posts

Unmetric

The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. Bajaj Allianz General Insurance.

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media.

Content Marketing in a Nutshell for Business

Pam Moore

The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks.

How to Track Social Media ROI for the Financial Industry

agora pulse

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. The biggest challenge is estimating the social media ROI.

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. Casper jokes with its followers and engage passionately, and its social team is clearly top-notch.