Celebrating Women In PR: Meet 3 Public Relations Trailblazers

Waxing UnLyrical

” Actually, they had, at the time, a staff of only two, and the company wasn’t called the Lie Factory. and about 100 companies that described themselves as handling public relations. a script writer for NBC, on the editorial staff for Business Week and was managing editor of Forbes magazine. Celebrating Women In PR: Meet 3 Public Relations Trailblazers is a post from: Shonali Burke Consulting, Inc.

How to Run a Meeting Like Google

Buzz Marketing for Technology

Companies. Magazine. How to Run a Meeting Like Google. POLL INSTANT SURVEY >> My company provides sexual-harassment prevention training: Periodically. Search for business contacts: First Name : Last Name : Company Name : PREMIUM SEARCH Search by job title, geography and build a list of executive contacts Current Issue. Risk-Free Issues. Subscribe Now. Investing. Technology. Innovation. Managing. Small Biz. B-Schools. Europe. Lifestyle. SEPTEMBER 27, 2006.


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Change or Die | Fast Company

Buzz Marketing for Technology

); document.write( ); FastCompany.com | Where ideas and people meet. Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Fast Company Features.

Meet Team Sprout: Arnita, Senior Product Manager

Sprout Social

In this Meet Team Sprout interview, she shares how she got into engineering, where she’d go for her dream vacation and where she thinks social is headed. Brands are shifting from the model of having one person manage all of the official social handles for a company. You can’t do Hack Week all the time, but it was a great reminder that sometimes even simple ideas can meet an important customer need. I love magazines: Wired, Fortune, Entrepreneur, Inc.,

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How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. ” As I said earlier, I don’t really care too much about what Hearst media are doing with their “link network” of magazine brands.

Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

by Adam Sherk on January 26, 2010 So the Indianapolis Colts and New Orleans Saints will meet in Miami for Super Bowl XLIV. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach?

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. How To Create A Know-It-All Company.

Start a Magazine that Complements Your Blog … in 5 Steps


That the Internet laid waste to the magazine rack at the airport. You blog, eBay, search for Thai food recommendations and interact online, but you will always read magazines. If you have ever entertained the idea of publishing your own magazine, it is not as difficult as most suggest, and can be done for a small initial investment. Maybe you want to start a magazine that compliments your online business. Diversity is the glue that holds media companies together.

The Pride And Prejudice Of Shopify

Twist Image

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. My first thought was to decline the meeting because I didn't want to break this individual's heart and and stomp on their dreams. Going further back in time, I was still in my teens and I wanted to publish my own music magazine. I remember going back to check out his website after our meeting, and still shaking my head.

Journalism Is Not Content Marketing

Twist Image

They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with. After writing for magazines and newspapers, I started publishing a few of them. Between 1989 (when I started getting paid to write) and 2016 (today) a lot has happened to the newspaper and magazine industry. magazine. I'm a rare breed.

Fortune 100 Need to Get More Creative with Twitter

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Fortune 100 Need to Get More Creative with Twitter by Adam Sherk on November 17, 2009 While many companies now have some form of presence on Twitter, how well are they utilizing it? Every company needs to come up with its own customized strategy that fits its corporate culture while meeting the needs of its customer base. What Horrible Things Did Time Magazine Do in 1964?

Don't #Unplug From Technology

Twist Image

Grazing the magazine newsstand on my flight to NYC last week, I was thrilled to see that the latest edition of Fast Company was on sale. He then moved on to become a bestselling author ( How To Be Black ), a well recognized speaker, a a regular contributor at Fast Company and much more. A notification that a meeting is about to happen? fast company. magazine. Don''t blame technology for our unhealthy relationship with it.

The Power Of Being Vulnerable

Twist Image

Be it performing a song for the first time or walking into a massive business meeting with a big idea, the only way that great ideas take form is when the person (or people) who are creating it are willing to be vulnerable. Through these revisions, the heart and soul are either lost (or were never there to begin with because the company wants to use big, masculine and powerful words). Who would buy anything from a company that was vulnerable? magazine.

Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. About an hour before our scheduled meeting, I was sent an email with a PowerPoint attachment. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. I don't want to cold call companies.

The Five Business Books That Shaped 2011

Twist Image

So are Twitter , online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book about the topic that interests you. Having business ideas are great, but it's about starting and doing stuff where the rubber meets the road. During the last recession, our company ( Twist Image ) was very lucky. magazine. Blog posts are great.

We Need a Better Definition of "Native Advertising"

Twist Image

" Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" Unlike traditional media (which had established formats and specifications across the multiple channels), every web page could be a media company unto itself with different advertising specifications and measurements in place. magazine. media company.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Promotional products company rushIMPRINT features on its Facebook page a tab of products for sale. Not all companies will be comfortable with this option as it will require frequent moderation.)

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How Do Logos Matter to You?

Bare Feet Studios

by Roxanne Darling on October 21, 2009 At a recent meeting of the Hawaii Chapter of the Social Media Club, I talked briefly with Dr. Bill Haig of Power Logo Design about the shifting sands of brand credibility and how that gets created and managed. there are magazines on the rack about items I’m interested in, but I refuse to buy because their mastheads are ugly. I also have less faith in a company if they don’t have a good website or an updated website.

Learn, Grow and Succeed

Waxing UnLyrical

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That doesn’t really matter, except our meeting was part of our prep work for a board meeting for NFPW , which originated more than 75 years ago when women journalists weren’t taken seriously. Many companies offer free webinars – and sometimes a dose of selling – to anyone who provides an email address. If your company pays, that’s great.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. I started my career working for a Canadian crown corporation writing internal newsletters and stakeholder magazine articles. Both events provided unique experiences, and I got to meet marketing and communications professionals from around the world. You’ll meet people, make friends and gain crucial real world experience.

Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

It's Time for Real-Time

Convince & Convert

We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine.

Is it Time to Re-Think Your Social Media?


Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. the means of communication , as radio and television, newspapers, and magazines, that reach or influence people widely. Think about your own personal interactions with other people, like at family gatherings, business meetings or cocktail parties.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Guest post by Lauren Lawson-Zilai.

Client Profile: The Uber-Connected CEO – David Harding


This year, HardingPoorman Group , was once again named “one of the best companies to work for,” and yet David Harding, CEO of HardingPoorman Group, is pushing even harder for innovation in every sphere of the business. HardingPoorman Group is one of the leading commercial graphics companies in North America [and yes, they're a client]. And integrating social into all areas of his life, including his printing company, is something he’s been working on for years.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. 90% of B2B buyers age 18-35 now make company purchases online, compared with 45% of those age 45-60 and 29% of those age 60+.

8 Black Marketers Who Are Making Their Mark on the Industry


population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. It’s clear that, for many companies, there is a lot of work to do—but there is also a lot of great work being done. Chief Customer Officer, The Clorox Company. The U.S.

How to Make Your Office More Comfortable

The Realtime Report

The environment of a business office plays a role in how people engage with the company and how well your employees work. Clients may see your company as too relaxed, and employees may start to daydream instead of doing their best work. Magazine. For instance, if half of your team is always cold and the other half is always hot, adjust your seating accordingly and keep meeting areas as neutral as possible. They are good for collaboration and impromptu meetings.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Contributor to the Social Media Marketing Magazine – B2B Column.

3 Ways to Measure Employee Communication

Waxing UnLyrical

There’s a magazine and intranet to write for, multiple special projects, and internal social media. At one company, we discovered that most of our content was U.S.-centric One of the company’s goals was to be seen as an international firm, not merely a U.S. We changed our editorial to include manager-specific content including how to run effective staff meetings. Guest Post by Sean Williams. Your average internal communicator is lonesome.

7 Tips for a Successful Employer Branding Strategy


The old ways of advertising popularized by passively-consumed media like magazines, radio, and television aren’t nearly as effective in this era. Many companies have turned to new strategies that leverage their most valuable asset — their workforce — to reach out directly to leads and possible new recruits. If you need to hire the very best people to meet your goals as a company, social recruiting is worth the effort. Every company’s EVP will be different.

The Key to Success in Enterprise Social Media

Direct Marketing Observations

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? I’m of the opinion that social has to be part of any org; and where the rubber meets the road is the understanding or lack of understanding of those that are entrusted with managing it.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Five years ago, a tech savvy, digitally focused company could find satisfied and unsatisfied customers venting about their product or service on any number of electronic forums (you remember UUnet , AOL Chat rooms, Fucked Company etc …) These were online bulletin boards, chat rooms and blog sites but the difference was the conversation was more isolated and therefore harder to find. It used to be said that any publicity is good publicity.

Are You A Blogging Addict? Take This Test To See!

SocMed Sean

You have stood in front of a magazine rack at the supermarket trying to determine how you would repackage the titles of magazines into new blog posts. (1 You spend more than 30 minutes each day slicing and dicing Google Analytics so you can figure out how to tweak your existing content to meet incoming search terms. (1 Your boss ducks into a conference room when they see you coming so they don’t have to hear you preach to them why the company needs a blog.

Top 10 B2B Influencers in 2020


So keeping these qualities in mind, meet are our top 10 B2B experts to follow in 2020 and beyond. and Epic Content Marketing ; the latter lauded as a “Must-Read Business Book” by Fortune Magazine. Everyone’s an expert and an influencer nowadays. And everyone’s on social media.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Did you calculate the ROI of the telephone or the company car before you invested in them? Meet Your New Chief of Social Media: The Neighbor’s Kid. You’ve heard the stories; a bookstore ( or was it a coffee shop, no wait, it was a computer company, or was it a magazine, it’s so hard to remember ) set up a Facebook Page and six weeks later had 2.5 Beware the hidden dangers of social media. Social media is all the rage.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur. To meet their needs, the company has rolled out a second scent: Fresh and Fluffy lavender. Disclaimer: Fresh and Fluffy is a client of RedShift Writers.

How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

Today, advertising is required to be efficient and meet many expectations; generate leads, optimize budgets and stay one step ahead of the competition. And when you place a number like this in all of your advertisements, business materials, marketing materials, and promotional items it is going the extra mile – doing the leg-work of identifying your company and maintaining a consistent image in your market. This is a guest post by Jeanne Landau.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. But I want to isolate a finding that strikes at the very heart of the problem companies face when trying to use social media to build their business. In Social Media, Companies are From Mars, and Customers are From Venus. Square Peg, Meet Round Hole.