Forrester: Email and search drive online sales, not social
SEPTEMBER 28, 2012
Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales.
11 Things I Wish More People Knew About Me
JULY 8, 2011
Her latest post, over at the Brass Tack Thinking blog, focuses on the things she wishes more people knew about her, and it got me thinking. If you didn’t already know, I’m a huge Amber Naslund fan.
Blogger relations – you’re doing it wrong
AUGUST 15, 2012
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber.
Facebook Timeline for Brands: Curation and Palpitation
MARCH 8, 2012
Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives.
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Popular blogs and news sites are notorious for the prevalence of spammers and trolls – people with absolutely nothing constructive to add, who just looking to cause trouble.
Trust Barometer Reveals Need For Mature Social Media
FEBRUARY 15, 2011
Is the Huffington Post a blog or a news site? Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman.
57 Social Media Policy Examples and Resources
JULY 26, 2010
Blog Policy. Corporate Blogging Policy. Blogging Policy. Guidelines for Student Blogging. Corporate Blogging Policies and Guidelines. Blogging Code of Conduct. IOC Blogging Guidelines. Employee Blogging Policies. Communication (Blogging) Policy. Blogging & Social Media Policy. Blog Assessment. Employee Blog Guidelines. Blogging and Social Media Policy Sample. Blogging Policies List.
Three Ways To Wag The Long Tail Of Content
OCTOBER 4, 2011
I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views. Tweet.
A Simple, Effective Way To Boost Your Creativity
SEPTEMBER 8, 2011
Yesterday, on the way to work I jotted down three ideas for blog posts that I had on my 30-minute commute. Tweet. Want a quick way to improve your creative output, at work and at home? Carry a notebook with you at all times.
A Digital Lens on the U.S. Election
NOVEMBER 9, 2016
Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. election and the dissection of the reasons for the outcome is well underway.
Armchair Quarterbacks: Don’t Be That Troll
JUNE 27, 2011
You know what you read in blogs, in the papers, etc. miscellaneous blogging pr public relations
Compete Responds To Criticism
MAY 25, 2011
While I (and several people on Twitter) wasn’t thrilled with the tone of “you are well down the long tail of the internet (which sends a message of “just wanted to remind you you’re nothing to us ), I took Matt up on his offer and emailed their support address: Hi, I’m reaching out following a tweet from your twitter account regarding a recent blog post of mine ( [link] ). Would you mind if I published your response as an update to my blog post?
5 Ways to Digitize Santa
DECEMBER 24, 2010
As part of that hub, Santa (and his elves, if he’s pressed for time) could blog about the whole process of getting ready for the holidays. Tweet It’s nearly time for Santa to round up those reindeer and hit the skies for another round of gift-giving.
It’s A Small World
JUNE 18, 2010
Why am I writing about this on this blog? Last September I had a chance encounter in Montreal. I was in town for PodCamp Montreal, walking along the street to meet up with Julien Smith and a bunch of other folks, when I bumped into my ex-housemate. Turned out she’d decided to take a random trip to Montreal and by a bizarre coincidence we bumped into each other. Small world. Because the PR world is a small one, especially in Canada.
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. A much better approach would be to drive people to a long-term property which you can adapt and tailor for short-term purposes, for example a long-term Facebook page or a corporate blog.
Criticism is Good
JUNE 28, 2011
blogging miscellaneous pr public relationsYesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has.
Why Paying Bloggers For Posts Changes The Game
DECEMBER 2, 2010
The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t. Over that time I’ve built this site up from a static site, that I coded by hand in Notepad, to a blog with 40,000 views each month.
Seven Social Media Insights on CES
JANUARY 18, 2012
your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES).
The Little Give
MAY 30, 2011
You can find out more about our partners over on our Little Give blog ).
Search Engines Are A Conduit, Not A Source
DECEMBER 21, 2011
Do they go to blogs to check out discussions there? Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.
5 Steps to Thinking More Socially About Communications
NOVEMBER 22, 2010
When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs.
Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
APRIL 4, 2011
In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Speed-up your blogging.
Sysomos Audience Moves Towards Measuring Social Media ROI
JUNE 15, 2010
It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Social media ROI is a hot topic right now, as social media begins to (slowly) mature.
Five Reasons You Should Go To The Next Third Tuesday Toronto
JUNE 15, 2011
Joe suggested I blog about the event; I thought I’d go one better and give you five reasons why, if you’re in Toronto on June 21, you should go to this event.
Where has Dave been?
FEBRUARY 2, 2013
Now I just have to find time to write it all… personal blogging Edelman social mediaTweet. Wow, it’s been a long time since I posted here. In fact, I’ve only posted four times in the last seven months. I got to thinking it might be helpful to explain why. Six months ago, I started to transition into a new role at Edelman.
Live-Blogging Mesh Marketing #mm10
NOVEMBER 17, 2010
As part of our activities for Mesh Marketing , our team is using ScribbleLive to live-blog the event for people who couldn’t be there. Tweet Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. Here’s the feed: Tags: MeshMarketing events meshmarketing
[Personal] Proud of my Brother
NOVEMBER 26, 2010
Tweet I usually keep this blog to work-based content, but I’m making an exception today. My brother Simon lives with learning disabilities. Cornwall Council, which offers programs to help people in his situation find work, just produced this video about him.
Book Review – UnMarketing: Stop Marketing. Start Engaging.
SEPTEMBER 24, 2010
On the flip side, there are times where it sometimes feels like a series of blog posts strung together. Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always).
Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google
SEPTEMBER 9, 2010
As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success.
When Agencies Can’t Be Transparent
AUGUST 12, 2010
She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Is this the approach of all agencies?
Why I’m Writing This On An iPad
JUNE 2, 2010
I want to be able to deal with email while having alerts for new Twitter replies, or to flip back and forth between a game and a blog post. When the iPad came out I was vehemently against the idea of getting one, for several reasons: No multitasking. No flash video. No USB.
A New Approach
DECEMBER 21, 2010
However, in this case the cobbler’s son ( my blog ) has gotten to the point where he has no shoes. So, I’m beginning a new approach to content, continuing the process I began with my Tumblr blog. bloggingTweet A large part of what we do for many digital clients involves managing content and community for their online properties. For the last several years, I’ve focused on writing long-form content for this site.
Win a Ticket to The Art of Management in Toronto
OCTOBER 28, 2010
To enter, leave a comment on this post with a link to a blog post by someone else that you think we should all read, and tell us why it’s so interesting by 11:59pm next Thursday (November 4). We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples.
Book Review: Accidental Genius, by Mark Levy
OCTOBER 26, 2010
It’s made writing much less stressful for me, and has resulted in blog posts and presentations taking far less time to prepare. When I first received an email from Beth Harte , asking if I’d be interested in checking out a book on writing, I have to say I hesitated. However, having now finished Mark Levy ‘s Accidental Genius , I have to say it’s proven to be one of the most compelling reads so far this year.
Is “Social Media” Hurting Social Media?
SEPTEMBER 2, 2010
Blog: “Text with sharing becomes a genuine conversation, where you solicit and respond to feedback from your stakeholders. Is the term “social media hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and think for a second.
Sysomos Acquired By Marketwire
JULY 5, 2010
First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent.
Book Review: Engage!
JUNE 28, 2010
Solis’ blog posts are often lengthy affairs, so this won’t be a surprise to anyone familiar with his work. When I put together my reading list for 2010, I included Putting the Public Back in Public Relations by the prolific Brian Solis as one of my 2010 “must reads. Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! which I’ve just finished reading.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. The post Increase Blog Traffic with These 12 Ideas appeared first on Spin Sucks. by emmahardy This is a smart blog. By Gini Dietrich.
Nine PR Blogs to Read
DECEMBER 16, 2014
By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014.
Eight Common Blogging Mistakes
AUGUST 9, 2012
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image.