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The Value of Community Management and Customer Interception

Ignite Social Media

Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media. Building the Value of Community Management Model. The Value of a Positive Customer Experience.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Mary Barra.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. You can read more about these tactics here.).

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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. — Adrian Molina (@theadrianmolina) January 22, 2014. When Social Media Coordinator/Manager/Specialist really means: Community Manager Copywriter Data Analyst Graphic Designer Researcher.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

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How to remain agile when your priorities shift

Sprout Social

In this article, we’ll provide advice to help you stay agile, manage change and make the most of a new direction when your priorities shift. Get creative with polls and community questions to generate content ideas that align with your new focus. Don’t share articles that you haven’t read yourself. In 2014 we launched #MyMadcap.

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Why Support Isn't Just a Job for Me – It's a Career

Buffer Social

I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. You might be starting to understand why Buffer is an exceptional company! Beyond these things, we're a values-led company, and despite being spread around the globe, there are key things we all have in common.

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