Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Tweet.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Build a community.

In a Huge Company, Community Managers Become the Heroes

Convince & Convert

» Social Pros Podcast brand communities community management content marketing facebook integrated marketing social media Social Media Marketing social media strategy social media tools Social Pros Amrita Sahasrabudha, ARAMARK.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them.

Awesome Community Management Playbook

SocialFish

I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.

2014 Domainer’s Choice Awards – Official Results

Bill Hartzer

The first annual Domainer’s Choice Awards were presented this evening, June 28, 2014, at the Dana Point Yacht Club, in Dana Point, California. This award is to honor the conference that provides the best overall value to the domain community.

10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

9 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

After going down that rabbit hole, I saw this headline from the Washington Post : “Large companies need to disrupt themselves or be disrupted.”. I pulled up an old file with random notes about online communities and started researching. Meet the cast of new community players.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Facebook : Tag all relevant company mentions.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter

Search & Social – Understanding the Interdependence

Mindjumpers

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. respond to your community members, and to engage with other organizations and industry influencers.

Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We have listed 3 tips that will help you to boost your real-time engagement with your community: 1: Understand your brand’s tone of voice.

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

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“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. However, this version of the story neglects to mention the long-term life-cycle of the companies and how complex successful communications programs really are.

A Social Media Status Quo – Brazil

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. Brands Community Management Social Media Tips brand management Community Management tips social listening social media monitoring social media tips

6 Quotes to Remember From #C2Miami

Waxing UnLyrical

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On getting that “seat at the table”: Know your company’s mission and strategy!

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches. Company Pages Products & Services Page – No Longer Supported by LinkedIn Help Center.

6 Tips for Building a Successful LinkedIn Company Page

Oktopost

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. The Future of LinkedIn Company Pages.

Proud Sponsors of DPiP May 2014 event

The Way of the Web

I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

Communities form post-purchase, but most marketers are focused pre-purchase. When you force a community to act as a new acquisition channel in that way, you dilute the community. That means: On-channel content – both planned and real-time – should focus on the community of people who are generally existing customers. Community management – at scale – becomes a priority with a view to protecting both the brand and customers’ connections to it. Tweet.

Canadian government spikes the press release

Sherrilynne Starkie

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Industry/community activities (associations, analysts, events, community involvement), which are good things to do anyway, also build your brand in search (and are another key channel in the WPO framework ). •

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. Yes, that’s right.

How to advertise and optimise posts on Facebook

Mindjumpers

Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?.

How to Produce Social Media Content for Your Business

yMarketingMatters

Too often, companies randomly publish a few appealing posts and tweets here and there rather than forming a system for regular content publishing. Remember the 80/20 Rule: Make sure your content consists of 80 percent value, 10 percent about your company/product/services.

Culture is the Word of the Year

SocialFish

In 2014, the people at Miriam-Webster dictionary declared the word of the year to be “culture.” ” Not only does their choice of word interest me (my new company with Maddie is called Culture That Works , after all), I was also interested in their process.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

event sponsorships, community outreach, analyst coverage, trade association membership) components. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Many SEO companies do the same with their outreach to bloggers.

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete and Rod have big plans for Fresh and Fluffy for 2014.

20 Expert LinkedIn Guides

Webbiquity SMM

For job seekers, it’s a portal into new opportunities, connections and references,” Scott Gillum offers half a dozen tips for job seekers to make the most of the platform, including keeping your past up to date: “Companies go out of business or are acquired all the time.

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

Without the true community that helped build Digg, it died. Today, in 2014, people are still “social media experts.” The hospitality company wanted to fire that brand and retain one that had some rhyme and reason to their social media marketing.

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