Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Tweet.

Awesome Community Management Playbook

SocialFish

I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Build a community.

In a Huge Company, Community Managers Become the Heroes

Convince & Convert

» Social Pros Podcast brand communities community management content marketing facebook integrated marketing social media Social Media Marketing social media strategy social media tools Social Pros Amrita Sahasrabudha, ARAMARK.

How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them.

10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

After going down that rabbit hole, I saw this headline from the Washington Post : “Large companies need to disrupt themselves or be disrupted.”. I pulled up an old file with random notes about online communities and started researching. Meet the cast of new community players.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Facebook : Tag all relevant company mentions.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

2014 Domainer’s Choice Awards – Official Results

Bill Hartzer

The first annual Domainer’s Choice Awards were presented this evening, June 28, 2014, at the Dana Point Yacht Club, in Dana Point, California. This award is to honor the conference that provides the best overall value to the domain community.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. respond to your community members, and to engage with other organizations and industry influencers.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

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“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. However, this version of the story neglects to mention the long-term life-cycle of the companies and how complex successful communications programs really are.

Search & Social – Understanding the Interdependence

Mindjumpers

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together.

6 Quotes to Remember From #C2Miami

Waxing UnLyrical

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On getting that “seat at the table”: Know your company’s mission and strategy!

Culture is the Word of the Year

SocialFish

In 2014, the people at Miriam-Webster dictionary declared the word of the year to be “culture.” ” Not only does their choice of word interest me (my new company with Maddie is called Culture That Works , after all), I was also interested in their process.

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Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We have listed 3 tips that will help you to boost your real-time engagement with your community: 1: Understand your brand’s tone of voice.

Use an editorial calendar for content marketing

Sherrilynne Starkie

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. For example, industry issues, trends and practices, products, company news, community news, customer testimonials and case studies.

Social Media for Alumni Networks

SocialFish

Related Posts How to Lead Your Way to a Social Organization Best Linkedin Company Pages Tools for Digital Storytelling More on Content Strategy Digital Strategy 101 Social Media Marketing Primer. Case Study Content Strategy From the Trenches Open Community

A Social Media Status Quo – Brazil

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. Brands Community Management Social Media Tips brand management Community Management tips social listening social media monitoring social media tips

Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

When we discuss brand advocates, it often refers to influential persons outside of the company – media and bloggers with a large following, for example. Firstly, your employees know more about your brand and company culture than anyone else. Featured Implementation Open Communit

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Monitoring What Others Are Saying About Your Organization

SocialFish

This complaint search can help you to search over 40 complaint sites, so you can check to see whether your company is among them. Essentials of Online Community Management On-Demand Course Cool Social Tools: Noosfeer.

Why collaboration is not as easy as it seems

SocialFish

And for the leaders in a company to find the best ways to facilitate and accelerate this across groups in and beyond the organization. “ Why Can’t You Understand Me? Open Community Social, In Theory Loved this deck by Rawn Shah.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete and Rod have big plans for Fresh and Fluffy for 2014.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches. Company Pages Products & Services Page – No Longer Supported by LinkedIn Help Center.

Proud Sponsors of DPiP May 2014 event

The Way of the Web

I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. Remember when PR people weren’t expected to be “math” people?

Presentation: The Power of Loyalty in Social Media

Dave Fleet

Communities form post-purchase, but most marketers are focused pre-purchase. When you force a community to act as a new acquisition channel in that way, you dilute the community. That means: On-channel content – both planned and real-time – should focus on the community of people who are generally existing customers. Community management – at scale – becomes a priority with a view to protecting both the brand and customers’ connections to it. Tweet.

Canadian government spikes the press release

Sherrilynne Starkie

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.

All about the Internet – Mary Meeker’s Annual Deck is Out

SocialFish

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. Related Posts All You Need To Know About User Experience Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization Community Management Fundamentals Awesome Nonprofit Social Media Decks from #14NTC Best Linkedin Company Pages.

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Content Strategy for Associations

SocialFish

Creating a great content strategy from Content Company. Another MUST READ (must view??) deck on content strategy for associations from the awesome Hilary Marsh. ————-. photo credit ).

The Psychology of Sharing

SocialFish

They are a type of sharer that is less likely to use email to share with their online community. This Connector sharer is connecting with her online community! . Jenny writes for StatPro, a company specialising in cloud based portfolio analytics software.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Industry/community activities (associations, analysts, events, community involvement), which are good things to do anyway, also build your brand in search (and are another key channel in the WPO framework ). •

Association Social Media: National Business Officers Association (NBOA)

SocialFish

This is a photo of me helping a member in the NBOA Connect Café at our 2014 Annual Meeting in Orlando. Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. We monitor NBOA Connect for community questions, and we identify the appropriate response.

What to measure in social media

SocialFish

Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages.