Awesome Community Management Playbook

SocialFish

I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced.

Marketing, community, support or all of the above?

Dave Fleet

Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. While companies were previously faceless, anonymous entities, suddenly they could have a face, and interact with the people who cared about them. Tweet.

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How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

In a Huge Company, Community Managers Become the Heroes

Convince & Convert

» Social Pros Podcast brand communities community management content marketing facebook integrated marketing social media Social Media Marketing social media strategy social media tools Social Pros Amrita Sahasrabudha, ARAMARK.

Why Doesn’t Your Company Have a Social Media Voice Document?

SocialFish

A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. How can we expect uniform education across the company? Facebook : Tag all relevant company mentions.

2014 Domainer’s Choice Awards – Official Results

Bill Hartzer

The first annual Domainer’s Choice Awards were presented this evening, June 28, 2014, at the Dana Point Yacht Club, in Dana Point, California. This award is to honor the conference that provides the best overall value to the domain community.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Build a community.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. respond to your community members, and to engage with other organizations and industry influencers.

The Value of Community Management and Customer Interception

Ignite Social Media

Quantifying customer care and the value of community management can be a bit more… avant-garde; however, we have a measurement solution that might help you justify allocating resources to customer care on social media. Building the Value of Community Management Model.

How to Create a Thriving B2B Advocacy Community

Convince & Convert

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site.

Search & Social – Understanding the Interdependence

Mindjumpers

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together.

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Burt’s Bees Turns To Social Media Community To Host Global Beeday Celebration

Convince & Convert

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter

Culture is the Word of the Year

SocialFish

In 2014, the people at Miriam-Webster dictionary declared the word of the year to be “culture.” ” Not only does their choice of word interest me (my new company with Maddie is called Culture That Works , after all), I was also interested in their process.

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Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We have listed 3 tips that will help you to boost your real-time engagement with your community: 1: Understand your brand’s tone of voice.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

“Growth Hacking” – Ignore the Hype

Waxing UnLyrical

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. However, this version of the story neglects to mention the long-term life-cycle of the companies and how complex successful communications programs really are.

Social Media for Alumni Networks

SocialFish

Related Posts How to Lead Your Way to a Social Organization Best Linkedin Company Pages Tools for Digital Storytelling More on Content Strategy Digital Strategy 101 Social Media Marketing Primer. Case Study Content Strategy From the Trenches Open Community

6 Quotes to Remember From #C2Miami

Waxing UnLyrical

2014 is clearly my year to be in Florida. ” - @rolandsmartin #C2Miami ”  Alayna Middleton (@LoveLivePurpose) August 8, 2014. On getting that “seat at the table”: Know your company’s mission and strategy!

Actionable Listening Promotes Real-Time Engagement

Mindjumpers

Every brand has it’s own super fan, someone who engages frequently and contributes in creating a positive buzz around your product or company. Brands Community Management Social Media Tips brand management Community Management tips social listening social media monitoring social media tips

Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

When we discuss brand advocates, it often refers to influential persons outside of the company – media and bloggers with a large following, for example. Firstly, your employees know more about your brand and company culture than anyone else. Featured Implementation Open Communit

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Monitoring What Others Are Saying About Your Organization

SocialFish

This complaint search can help you to search over 40 complaint sites, so you can check to see whether your company is among them. Essentials of Online Community Management On-Demand Course Cool Social Tools: Noosfeer.

Why collaboration is not as easy as it seems

SocialFish

And for the leaders in a company to find the best ways to facilitate and accelerate this across groups in and beyond the organization. “ Why Can’t You Understand Me? Open Community Social, In Theory Loved this deck by Rawn Shah.

10 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work. Like traditional associations, these communities are a source of news, information and education.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

After going down that rabbit hole, I saw this headline from the Washington Post : “Large companies need to disrupt themselves or be disrupted.”. I pulled up an old file with random notes about online communities and started researching. Meet the cast of new community players.

9 Problems Keeping Your Online Community from Being Great

SocialFish

The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Your community manager is an outsider. Have a community of Hybrid car owners?

Proud Sponsors of DPiP May 2014 event

The Way of the Web

I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Community Growth & Sustainability.

Content Strategy for Associations

SocialFish

Creating a great content strategy from Content Company. Another MUST READ (must view??) deck on content strategy for associations from the awesome Hilary Marsh. ————-. photo credit ).

All about the Internet – Mary Meeker’s Annual Deck is Out

SocialFish

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. Related Posts All You Need To Know About User Experience Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization Community Management Fundamentals Awesome Nonprofit Social Media Decks from #14NTC Best Linkedin Company Pages.

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What to measure in social media

SocialFish

Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Humanize Your Company.

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How to advertise and optimise posts on Facebook

Mindjumpers

Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?.

Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete and Rod have big plans for Fresh and Fluffy for 2014.

Social Media and B2B – How To Gain Awesome Leads

SocialFish

This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. For instance one of the biggest struggles that B2B companies have is just getting in communication with a decision maker.

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Teem’d: The New Collaboration Tool

SocialFish

The goal of the social media team is to find ways to keep the company’s message meaningful and relevant for the community- making them want to stick around. Teem’d stitches together national and local contributors into a community that organizes and localizes the social media effort.

What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. Remember when PR people weren’t expected to be “math” people?

NamesCon 2014: Meet the New TLDs –.uno,luxury,bar,rest,ski,xyz,college

Bill Hartzer

CEO of.Luxury: Companies and brands are going to have multiple domains. He is asking companies to translate the content but put it in Spanish on a.UNO domain name. They are trying to build a community with.xyz. They encourage the domain community to keep criticize the new gTLDs.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

The Power of Personalization

SocialFish

When emailing – use a real name, not the company. Instead of sending your email from the Company name, use one of the names of your marketing team. Because what’s less personal than a Company name? Ask your readers to share their stories and use this to build your community.

Association Social Media: The CFA Institute

SocialFish

Our goals in social media, broadly speaking, are to build audiences for our educational and editorial content, to communicate our key brand and advocacy messages, and to build community for our many stakeholder groups. CFA’s sites: https://www.linkedin.com/company/cfa-institute.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

Can Your Brand Benefit from Digital Detox?

Convince & Convert

In July 2014, the company announced plans to use its formerly blank bags and cups as literary canvases. As consumers, we’re exposed to a lot of ads each day.

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