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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. Musicians and boy bands always have a group of loyal fans, but no group seems as strong as the BTS Army. To encourage fans to vote on this and other hashtag-driven voting awards, there’s an entire Twitter handle— BTS Voting Team.

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Trends for 2012: Social Media Intelligence

Proactive Report

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103
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How Obama Sets Online Marketing High

Ari Herzog

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign.

Marketing 154
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Book Review: Marketing in the Round

Webbiquity SMM

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186
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Snapchat as a platform for branded content?

Mindjumpers

Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. This makes Snapchat a creative marketing tool hard to ignore.?The Also, you can use the video function to show behind the scenes footage or to introduce team-members. on a one-to-one basis.

Platform 229
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6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Buffer Social

This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. 6 Simple Ways to Use Neuroscience to Increase Marketing Productivity. The Science of Social Media is proudly made by the Buffer team. Thanks for listening!

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Then, they are continually rewarded as they watch project teams bring the idea to fruition.