Sat.May 11, 2024 - Fri.May 17, 2024

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5 Essential Tips for a Killer Reactive Social Media Strategy

Ignite Social Media

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. At Ignite Social Media, we understand the importance of being proactive and responsive on social channels.

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Instagram Says Posting Longer Reels Can Hurt Your Performance

Social Media Today

Reels longer than 90 seconds often don't have the same reach as shorter content, according to IG.

Instagram 202
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[Research] Navigating the Storm: Small Businesses’ Struggle for Marketing Confidence in Turbulent Times

Convince & Convert

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. The Current State of SMB Marketing , a new research study Ascend2 completed with Constant Contact , uncovered many insights into how SMBs think about marketing and where they need the most assistance.

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Improve Your Site’s SEO with AI and a Click of a Button

The Social Media Hat

I wanted to find a plugin that leveraged the power of AI to truly impact SEO in an unique way. And I found it with Link Whisper. The post Improve Your Site’s SEO with AI and a Click of a Button appeared first on The Social Media Hat.

SEO 138
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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AI-Generated Creative for Ads

Jon Loomer

Image generation is coming to Facebook ads… Meta made a big announcement that several AI-generated enhancements are coming to ads. The most impactful are a couple of features related to Image Generation. You can view the announcement here. The Updates There are two primary new features… 1. AI-Generated Backgrounds: Submit an image and AI can generate cool backgrounds for it. 2.

Skills 129
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How Will Generative AI in Search Change SEO?

Social Media Today

With generative AI summaries coming to Google Search, will people even need to click through to websites?

SEO 189

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#679: Strategic Vulnerability: How I Share Online About My Life & Business

Amy Porterfield

Listen on… The motto that’s been encouraging me to be more authentic and vulnerable with my audience. Have you ever found yourself just about to make a post […] The post #679: Strategic Vulnerability: How I Share Online About My Life & Business appeared first on Amy Porterfield | Online Marketing Expert.

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Avoid Complicated Meta Ads Strategies

Jon Loomer

Have you noticed this, too? The typical guru Meta ads strategy follows a similar playbook. It’s super complicated, requiring you to create lots of ad sets and ads, segment your targeting, duplicate this and that, turn this off and this on, and generally micromanage your ads. You understand why this is, right? Complicated Isn’t Better The assumption is that complicated is better and more sophisticated.

Strategy 124
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How Will Generative AI in Search Change SEO?

Social Media Today

With generative AI summaries coming to Google Search, will people even need to click through to websites?

SEO 176
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Revealed: What Gen Z Gamers Really Think About Gaming, Brands, and Bitcoin

Bill Hartzer

The ZBD Gen Z Gamer Study, released today, offers a captivating glimpse into the world of 18-25-year-olds and their relationship with gaming, brands, and Bitcoin. Conducted with over 2,000 Gen Z gamers in the US, this comprehensive survey unveils crucial insights for brands, advertisers, game developers, and publishers eager to tap into this dynamic demographic.

Brands 88
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Seal the deal: How audience intelligence can help agency teams win pitches and grow their client base

Audiense

The rest of 2024, and 2025 are going to be hard on agencies. In 2023 it was no secret that a lot of agencies struggled to win new clients. In fact, new business for agencies fell by 12%.

Team 87
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Are Detailed Targeting Exclusions Going Away?

Jon Loomer

A few days ago, I saw this message at the top of my Audiences page: Detailed targeting exclusions will be removed on June 28th, 2024. The exclusions you already added will still work, but you’ll need to remove them to use a saved audience with any new ad sets. Like most advertisers, I found this news surprising, but not completely unexpected. It didn’t seem completely inconsistent with something Meta might do. “Sent In Error” And then SearchEngineland released an article

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ChatGPT Gets Advanced Data Analysis Capacity

Social Media Today

The latest ChatGPT updates could be very handy for social media managers.

Analysis 179
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#680: Experiencing Content Creation Burnout? 5 Powerful Strategies I Swear By

Amy Porterfield

Listen on… Reclaiming your valuable time by efficiently and efficiently releasing high-quality content. If you’re just starting to build your online business, want to be the go-to expert […] The post #680: Experiencing Content Creation Burnout? 5 Powerful Strategies I Swear By appeared first on Amy Porterfield | Online Marketing Expert.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 signs your agency is targeting the wrong audiences

Audiense

Stop wasting time and money targeting the wrong audiences. Learn how to detect if your audience targeting is off, and how to fix it.

How To 95
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Apple Apologizes for CRUSH Video Misstep

WebInKnow

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

Apple 57
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New Ad Discounts from X Point to Ongoing Growth Challenges

Social Media Today

The platform formerly known as Twitter is seemingly still struggling to get its business back on track.

Discount 158
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How To Create A Content Calendar For Your Business

Keyhole.co

Creating content can help your business generate more leads. Every published article, video, or podcast episode acts as a 24/7 salesperson that educates visitors about your brand, products, and services. You’ll also have to create pieces of content with different objectives. Some content attracts new visitors to your business, while other pieces of content focus on selling a product or a service.

Content 52
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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An agency backed by data

Audiense

Data-driven brands are thriving. Revolve, StitchFix, and TheRealReal are perfect examples of this - these brands are known for using data to hyper-personalize the online shopping experience. If you’ve ever visited those sites, then you know exactly what I am talking about.

Data 78
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Samsung’s “UnCrush” Video Newsjacking of Apple Fail

WebInKnow

Several hours ago, Samsung released a remarkable video response to the recent Apple CRUSH video. The text at the end “Creativity cannot be crushed” wonderfully trolls Apple. This is a great example of Newsjacking.

Apple 52
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Reddit Establishes New Partnership With OpenAI

Social Media Today

Reddit's signed another data sharing deal, which is fast becoming a valuable income stream for the company.

Reddit 151
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5 Ways I Use Habits to Stay Creative and Productive When Working From Home

ProBlogger

The post 5 Ways I Use Habits to Stay Creative and Productive When Working From Home appeared first on ProBlogger. Folks, you’ll know today’s guest contributor author Gretchen Rubin from her bestselling books on happiness, habits, and human nature, her inspiring talks, and her popular daily blog GretchenRubin.com. Gretchen also shares practical, manageable advice on her podcast Happier With Gretchen Rubin.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Best ChatGPT Prompts for Copywriters and Marketers

Writtent Blog

Many people find it difficult to create good hints for ChatGPT. They can open the chatbot and type something simple like “Write catchy content for my website about energy efficient homes.” But in the end, they usually receive banal answers, for example: “Welcome to our website. We have first-class, energy-efficient homes.” That content won’t convince anyone because it doesn’t take into account the key elements that make a ChatGPT copywriting prompts work well.The main components of a

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How to Check If Your Samsung Phone Is Original or Fake

Tweaklibrary

In today’s world, where counterfeit or fake products are becoming increasingly prevalent, it’s essential to know if the Samsung phone you’ve purchased is genuine or not. Falling victim to a fake Samsung device can not only result in financial loss but also compromise your personal data and security. To ensure you’re getting the real deal, it’s crucial to learn how to check if your Samsung phone is original.

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Instagram Expands Access to Creator Marketplace

Social Media Today

Ten more regions, including several EU countries, will now be able to access IG's creator collaboration database.

Instagram 146
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7 Components successful companies have in their social media governance plans

Oktopost

On social media, many messages are amplified. While social media enables B2B marketers to promote their brands and be heard, it also empowers audiences, who are quick to voice their opinions. 69% of B2B buyers will share their poor customer experiences on social media or online review platforms. One negative comment might be inconsequential, but small mistakes can lead to big problems.

Company 62
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Federal Judge Dismisses Web Scraping Lawsuit Against Bright Data, Upholds Public Data Access

Bill Hartzer

In a landmark decision last Thursday, a federal court dismissed a lawsuit brought by X against Bright Data, a leading public web data company, underlining the principle that public web data does not belong to any single entity and should remain accessible for public use. The dismissal, delivered by U.S. District Judge William Alsup, supports the notion that allowing social media companies exclusive control over public web data could lead to the formation of “information monopolies,”

Data 88
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10 Best Simulation Games For Android

Tweaklibrary

Simulation games for Android provide a realistic experience that allows users to imitate a variety of real-life tasks or settings. From city construction and corporate management to farming, flying planes, and even living alternate lives, these games encourage creativity, strategy, and fun. With diverse options on the Google Play Store, there’s something to suit every interest and preference.

Price 22
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Reddit Establishes New Partnership with OpenAI

Social Media Today

Reddit's signed another data sharing deal, which is fast becoming a valuable income stream for the company.

Reddit 144
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The ultimate blueprint for B2B marketing analytics

Oktopost

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. New ML and AI-powered tools, such as predictive lead scoring models and automated content personalization platforms, are launching constantly, and data has never been richer. Yet, most marketing teams need to prepare to take full advantage of this.

B2B 80
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LinkedIn carousel posts and ads: A complete guide

Sprout Social

LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic carousel posts, is there still a way to use carousels in your LinkedIn marketing strategy ? The answer is yes, thanks to LinkedIn carousel ads. We’ll uncover what carousel posts (ads) are, how to use them and the benefits of using these ads in your broader marketing strategy.

LinkedIn 105