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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177
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February Social Media Trends

Ignite Social Media

While on the surface this may seem like something only California residents and businesses need to pay attention to, the law affects any company that can serve a resident of California. Pinterest Tests “Try-On” Tool for Mobile Commerce. LinkedIn Merges Elevate with Company Pages. Our final update is around LinkedIn.

Trends 117
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5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. This isn’t the time to be obscure.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 147
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The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. Liveblogging forced me to listen more carefully to the presenters and the conversations that took place.

Project 265
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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

Badge 175
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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Unplayable content.

Mobile 60