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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. This is a document excerpt EXECUTIVE SUMMARY. Find Documents In Related Categories.

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Everything you need to know about how to get verified on Facebook

Sprout Social

As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. As we briefly touched on earlier, businesses and public figures may often see people creating Pages and profiles similar to theirs – whether it’s to imitate them or to build a fan community. Step 8: Submit the form.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. And, Street Bump is a mobile application that lets people improve their own neighbourhoods. They want to document the world around them. Successful social media marketing to moms.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Upload identification documents confirming who you are. Examples of verification documents you can include are a tax document or a utility bill issued in your organization’s name. Pinterest .

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24 Top YouTube influencers to check out in 2024

Sprout Social

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. YouTube Influencers are creators with substantial followings and engaged communities. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Published on 1.

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