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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Where were these mobile ads leading viewers?

Mobile 170
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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games.

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9 social media trends to keep your eye on in 2012

Akamai Marketing

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. 49% of people use their smart phones to do social networking.

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Interactive Social Media: Add Your Favorite Tune of 2012

The Realtime Report

Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration.

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4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1. Multi-media Soars.

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Snapchat as a platform for branded content?

Mindjumpers

Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Snapchat as a marketing tool? . Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. on a one-to-one basis.

Platform 229
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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Social

Since 2014 our team has grown from 34 to 78 team members. and our commitment to keep up with market rates when it comes to how we pay our team. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app. and Pendo for customer communication and engagement.

Price 70