Direct Marketing Observations

What’s the Sweet Spot for Content Marketing?

Direct Marketing Observations

As a digital marketer one of the great challenges is to figure out what your audience wants and then to package that into something that’s measurable and moves the needle. What I do know is that the content marketing game is drastically shifting.

Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science.

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Why Snapchat Content and the Longevity of Social Media Content are so Similar

Direct Marketing Observations

But marketers need to understand how each platform relates to not only what they want to do but also in how it might relate to its current customers but future prospects. Clearly, marketers and brands have got to elevate their game of being interesting and compelling every day at midnight.

The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

If you manage a social media team or if you’re the director of marketing or even the CDO or CMO, let’s make sure that some of your most knowledgable people of the brand are doing social; instead of the person who has platform experience but no real world brand experience.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The Difficulty in Being Interesting

Direct Marketing Observations

And marketers and bloggers and brands struggle. Why do you click on a piece of content? Probably because you were compelled to. Some trigger caused you to cross over the invisible threshold of no and maybe. Was it an image?

Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

So the balance is playing your music, marketing your music and selling your music. Last time I checked musicians are musicians and NOT marketers and certainly not social media marketers.

Social Media for Business in 2012 [Infographic]

Direct Marketing Observations

social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

You’re a marketer, you’re tasked to sell something online. The problem is until marketers figure out a better way to convey trust, value, price and a great user experience-they’re going to have to bide their time getting to know who you are.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

If you, as a digital marketer still don’t know what that value is, well then, shame on you. In 2016, it should be readily apparent that each relevant social platform has a specific value to us.

The Content Paradigm Shift

Direct Marketing Observations

This is what digital marketing has become. The world of the content marketer resets every day to square one. The really good marketers know what works and what doesn’t. customer experience consumer trust content marketing Marketing marketing automation

Ashley Madison and the Case for In the Moment Marketing

Direct Marketing Observations

Meanwhile, what struck me as interesting about all of this, was the usage of in the moment marketing. Smart marketing PR? digital marketing Ashley Madison Social Media marketing TwitterSh*t is getting ready to hit the fan again.

From Social to Local to Mobile

Direct Marketing Observations

Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Thanks to the folks over at Monetate Marketing Infographics //. <div

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? It’s either an integral part of every marketing plan or it does have some role.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Is Social Media Marketing Effective?

Direct Marketing Observations

Social Media marketing roi social mediaThanks to the folks at MDG.

Brands are still not taking Twitter Seriously

Direct Marketing Observations

Brands who put the Twitter and Facebook icons on their site or on their marketing collateral with nothing to really show for it, is not very smart. I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything.

Where Are the Jobs and What Can You Make In Social Media?

Direct Marketing Observations

Given what is on the line for some companies, I would have expected more from some of the locations for the strategist and marketing manager positions. As I’ve said many times, I love a good infograph, thus, let’s introduce the Onward Search Social Media Jobs Salary Guide. Some interesting things to note here. One, there are a lot of good paying jobs out there in the social media space. Two, I’m surprised that some of the positions and locations are not paying more.

The Secret Sauce of Social Networks

Direct Marketing Observations

Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. What is the secret sauce of a social network? What do you think it is? What motivates people in your networks?

30 Social Media Sites, Tools, Posts and Articles that I Bookmarked from 2010

Direct Marketing Observations

Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. 2010 was a heck of a year in so many ways wasn’t it?

Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Unfortunately we have quite a few lazy, dubious, web marketers who understand that if they have a choice of either writing for search or writing for the public, they are going to opt for search, and the public be damned. Like it or not we are a search driven society.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets.

The Reality of Social Currency

Direct Marketing Observations

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch.

What Twitter could learn from Facebook Deals

Direct Marketing Observations

The new service is Facebook’s latest attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce as well as further keeping their users “in network&# on Facebook. .

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The ROI of Your MOM

Direct Marketing Observations

Flowtown – Social Media Marketing Application. social media measurement roi social media

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How do you Measure Success?

Direct Marketing Observations

This makes complete sense and yet runs counter to the quote, but is a perfect segue’ into how we all measure success in digital and social marketing. content strategy digital marketing Marketing strategy success I save way more than I need to.

10 Digital Unpredictions for 2013

Direct Marketing Observations

marketers. Marketers will jump on this and snap a gamification piece onto data deletion. But the person or marketing teams who “get” the user and write for the user, they are the new kings. Prepare for the birth of the Social Data Analyst Marketer.

Sure I love the conversation but…

Direct Marketing Observations

Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront. I used to be a social media purist but I’ve evolved. Well we have evolved.

The Relationship Between the Brand and the Customer

Direct Marketing Observations

At the least they, the brands, should be mining all of my demographic, social and personal data so that they can target market to me out the wahzoo. Social Media marketing social brands social consumers social CPGI like Under Armor. I like Nike. I like Titleist. Do I love them?

What Should Be The Outcome of Brand Conversations in Social?

Direct Marketing Observations

” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with fans and getting them to share and discuss brand-related content. Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Before we answer that, let’s talk about the dynamics of what we the consumer “feel” if a brand does talk to us. Happiness?

We all need another set of eyes

Direct Marketing Observations

As a business owner, at the end of the day, you’re in business to sell a product or service which means that you may know that product backwards and forwards, but does that mean you know how to market it? Does it mean that you know digital marketing/ social media marketing? If you’re a doctor, asking you to market your product was not part of you learned in medical school. Translation-How can you run your business and being effective with digital marketing?

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

Last time I checked, brands are still using Twitter as a push style vehicle for marketing and selling product. As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about.

The State of Retail Mobility [Infographic]

Direct Marketing Observations

Marketing Mobile marketing retail mobile social retailHow have other top retailers responded to the mobile challenge? Big huge thanks to global IT and business solution provider Cognizant for this infographic.

What Was Your Enchanted Moment?

Direct Marketing Observations

The space I’m referring to specifically is the digital/social media, online marketing space. I’d like to think that we’ve all had “enchanted&# moments in this space. I have had at least two, maybe three.

Social Media Marketing Wins…and Fails

Direct Marketing Observations

Here’s a great infographic surreptitiously attached to an MBA in marketing lead gen site. social media social media infographics Social Media marketingBe that as it may on the interwebz, this inforgraphic nonetheless, is not bad.

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Content May Be King, BUT…Customers Rule!

Direct Marketing Observations

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. Since the days of dial-up AOL and old school cell phones with plans that required a bank loan, I’ve been marketing products and services to the medical device industry about as far back as when Gates and Jobs (R.I.P) customer service Marketing sales

The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

But then I started to think about 2012 and the challenges that most brands will face and thus the basis for this post was born: The challenges for a digital marketer or a digital brand in 2012. Marketers and brands will need to land the plane in 2012. Remember when websites were stuffed with content because marketers and webmasters thought that’s what we wanted? 4) Converting the traffic -This is the holy grail of web marketing and sales.

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. Marcom people need to know social, marketing, writing, PR, email marketing, advertising and design.

The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Social media can do a lot of things especially in the worlds of awareness, HR, sales, marketing, PR and communication but it may not help when it comes to the employee who feels that they are not getting anywhere.