Ari Herzog

Stop Dividing Marketing and Media

Ari Herzog

Why are we creating schisms in marketing and media? Digital marketing. New marketing. Online marketing. Social marketing. Social media marketing. If you call yourself a digital marketing consultant then I suggest you are a marketing consultant.

Why You Should Clean Your Social Connections

Ari Herzog

I never followed them before — because they were drowned out by social marketers who tweet constantly. The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful.

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing.

Strategies and Tips on Social Media Marketing

Ari Herzog

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Help Me Find My Next Job?

Ari Herzog

My recent background includes teaching communications to college students, educating sales training skills to employees, designing integrated marketing campaigns for clients, developing strategic messaging for constituents, and implementing digital media strategies for employers. I offer over a decade of experience in marketing communications, content creation, social media strategy, and public relations; with a knack for explaining complex concepts clearly and concisely.

Meet Social Restaurant Co Co. Sala

Ari Herzog

Whenever I am asked to speak about digital marketing, I mention a chocolate lounge in Washington, D.C. Marketing branding Twitter called Co Co. Sala.

How to Submit a Guest Blog Post

Ari Herzog

Step 2: Comprehend the difference between guest blogging and article marketing. While these guidelines are specific to my blog, they should probably be followed for other blogs too. When in doubt, contact the individual blogger. Step 1: Review prior guest posts. Step 3: Scroll through the archive and see what I write about. Step 4: Contact me with your idea. Be specific. Thanks for reading. Please sign up to receive blog posts by email. Related Stories Help Me Find My Next Job?

Why Your Website Might Lose its Google Rank

Ari Herzog

Related Stories Stop Dividing Marketing and Media [Untitled] What I Submitted to BlogWorld. Marketing design Starting April 21, 2015, Google is penalizing any website from appearing in its search results if the website is not mobile responsive.

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Happy Belated 9th Birthday to My Blog

Ari Herzog

You can visit the archive and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity. May 2016 marked the ninth birthday of my blog! It’s seen three URLs and numerous designs.

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SLAPPED! LinkedIn Warns Me For Being Friendly

Ari Herzog

Related Stories Strategies and Tips on Social Media Marketing Be Wary of Absent Ties Why I Want Weak Ties. Imagine my shock when I attempted to invite someone (who I did not know) to join my LinkedIn network: Huh?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Win a Copy of The Facebook Marketing Book

Ari Herzog

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? Marketing books Facebook

10 Tips to Be Successful on LinkedIn

Ari Herzog

My current headline says Marketing Communications Pro. Here is a link to my LinkedIn profile if you know an organization needing someone with my marketing and communication skills. Did you know that LinkedIn has 546 million users (with 146 million in the United States) and everyone has an average of 400 connections? Here are some statistics to impress your boss. I joined LinkedIn in February 2007 and I use it as a consumer and teacher.

10 Tips to Be Successful on LinkedIn

Ari Herzog

My current headline says Marketing Communications Pro. Here is a link to my LinkedIn profile if you know an organization needing someone with my marketing and communication skills. Did you know that LinkedIn has 546 million users (with 146 million in the United States) and everyone has an average of 400 connections? Here are some statistics to impress your boss. I joined LinkedIn in February 2007 and I use it as a consumer and teacher.

What Comes Easy and Natural to You That Others Struggle With?

Ari Herzog

After five years self-employed in digital marketing and concurrently serving as an elected councilman, I want to combine my digital and policy lives and help an organization with public affairs.

Here’s the Thing About Superheroes

Ari Herzog

It’s s a meat market. With the exception of The Incredibles aka Mr. Incredible and Elastigirl aka Bob and Helen Parr, it’s unheard of for superheroes to marry each other. The hero would be distracted and lose focus from preserving justice. Think about it.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The ROI of Social Media

Ari Herzog

Marketing Strategy culture Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Sometimes other KPI. getrealchat.

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How to Submit a Guest Blog Post

Ari Herzog

Step 2: Comprehend the difference between guest blogging and article marketing. While these guidelines are specific to my blog, they should probably be followed for other blogs too. When in doubt, contact the individual blogger. Step 1: Review prior guest posts. Step 3: Scroll through the archive and see what I write about. Step 4: Contact me with your idea. Be specific. Thanks for reading. Please sign up to receive blog posts by email. Blog News

Weekend Reading

Ari Herzog

You may enjoy them too… First, a fun video: Between Medium and Linkedin, which has a better audience for content marketing ? Are you confusing marketing and communications ? Here are some articles I’ve recently read and shared.

How Obama Sets Online Marketing High

Ari Herzog

It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign. Commentary on Search Engine Marketing. Marketing finance leadershipPhotograph by Pete Souza.

Drafting My Next Job Description

Ari Herzog

Work closely with marketing staff to develop strong and effective advocacy messages, create stories, and generate content for blogs, social media, and our website. Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely. I am comfortable serving as a liaison to government officials and lay citizens, and am familiar with legislative and regulatory processes.

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90 Percent of Small Business Use Social Media

Ari Herzog

When he's not blogging, Ari helps brands improve their digital media marketing.

Why We Need To Talk About Testicles

Ari Herzog

When he's not blogging, Ari helps brands improve their digital media marketing. Marketing socialchangeI bet you know someone with a silicone bracelet promoting awareness of breast cancer, epilepsy, multiple sclerosis, poverty, or some other cause.

Why Facebook Pages Should Be Deleted

Ari Herzog

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Julia Campbell talks about the importance of social media marketing for nonprofits on her Facebook page.

Happy 8th Birthday to My Blog

Ari Herzog

You can visit the archive and read my initial blog posts about apartment life and everything under the sun, tracing when I started writing about digital marketing. May 2015 marked the eighth birthday of my blog! It’s seen three URLs, multiple names, and many designs.

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Social is More Important Than Social Media

Ari Herzog

Related Stories Why Your Website Might Lose its Google Rank Stop Dividing Marketing and Media [Untitled]. MarketingI bought a Shark steam mop a few months ago and, with a question about the best way to wash its microfiber pads, I first turned to Google.

When I Was Hired Sight Unseen

Ari Herzog

Why I Want Weak Ties Strategies and Tips on Social Media Marketing.

Be Wary of Absent Ties

Ari Herzog

Related Stories Why I Want Weak Ties Strategies and Tips on Social Media Marketing How to Be Productive on Facebook. …in some places. Mathematical sociology suggests there are three types of interpersonal connections. Strong ties are people who live, work, or play with you.

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Why I Killed 61% of My LinkedIn Friends

Ari Herzog

AriHerzog is a digital marketing and government professional seeking a position in community affairs.

30 Tips To Be a Digital Storyteller

Ari Herzog

Brand your blog with your website, Facebook page, business card, and other marketing channels. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc. Everyone wants to be a blogger.

3 Words

Ari Herzog

Chris Brogan suggests defining three words to guide your year. He views the words as more purposeful than resolutions, arguing that each word have its own depth and intent, such as his choices this year for Plan, Leverage, and Fabric.

Why Twitter Hashtag Infographic Fails

Ari Herzog

Companies such as J Campbell Social Marketing continue to spread it. AriHerzog is a digital marketing and government professional seeking a position in community affairs. Twitter launched this infographic on August 21, 2013. Mashable and other sites spread it the following day.

Why You Should Unfriend Facebook Friends

Ari Herzog

One of my interest lists comprises 79 people (and climbing) in the social media marketing industry. When he's not blogging, Ari helps brands improve their digital media marketing.

Why I Blog – and Happy 10th Birthday

Ari Herzog

You can visit the archive and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity. May 2017 marks the 10th birthday of my blog! It’s seen four URLs and numerous layouts.

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Why I Blog – and Happy 10th Birthday

Ari Herzog

You can visit the archive and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity. May 2017 marks the 10th birthday of my blog! It’s seen four URLs and numerous layouts.

URL 91

Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

AriHerzog is a digital marketing and government professional seeking a position in community affairs. Photo by Pieter Vieu. Used with permission.

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Why Alps Bethneck is 5 Years Old

Ari Herzog

When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation?

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Share Strategies and Tips on Social Media Marketing on LinkedIn and Facebook

Ari Herzog

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group.

Why #FacebookAdGrants is Fascinating

Ari Herzog

” Organizations large and small created marketing materials to tell their supporters and prospects to be their fan on Facebook. New marketing materials were created at great cost. Do you remember when brand pages on Facebook had fans?

Why 84% of Your Facebook Fans are Lurkers

Ari Herzog

You can understand that 90% of blog readers are lurkers but you don’t understand why you can’t tap into the Facebook market.

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Facebook Changes For Me — and You

Ari Herzog

AriHerzog is a digital marketing and government professional seeking a position in community affairs. I want to delete my Facebook account. I’ve wanted to do this for years.