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Linkedin Replaces Applications With Features

Janet Fouts

Long time power users of Linkedin have been using Linkedin Applications to enhance their profiles with deeper information and sharing opportunities. Now some of those applications are being replaced and the site is slowly moving accounts to the new system. You’ll still be able to add content through their new rich media feature.

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February Social Media Trends

Ignite Social Media

Let’s break down the February social media trends. Instead of fan growth, check out the social media metrics that are more closely tied to business results. If you are an ecommerce retail brand, we recommend you sign-up for the program’s application wait list. We also saw several updates from Pinterest.

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Meta Launches Threads, Twitter Sends Cease and Desist Letter

Bill Hartzer

Meta just launched a Twitter-like social media clone called Threads on July 5, 2023. Please consider this letter a formal notice that Meta must preserve any documents that could be relevant to a dispute between Twitter, Meta, and/or former Twitter employees who now work for Meta.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. What are the types of NLP categories? How does NLP work?

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Although popular, TikTok and Reddit do not have verification processes like the other social media platforms, yet.

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Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Nykiera Thomas , Social Media Coordinator, Oakland University.