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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. You can find this in Facebook Analytics. You can also use Google Analytics to figure this out, based on website activity.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. LinkedIn is a crucial platform for businesses.

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

This could provide a sense of security and control for users, a step towards addressing privacy concerns which, in turn, may encourage more creators to join the platform. The platform may soon integrate Google Search results , expanding its functionality. Threads Here’s a roundup of the significant updates from Threads.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Community management. Community Management. Privacy Concerns? Public relations. Public Relations. Exciting Potential.

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Social Media Data Collection: Why and How You Should Do It

Hootsuite

In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Social media data analytics provide information that helps you understand what’s working. Most social platforms have built-in analytics. Gather data with a social media data analytics tool.

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Being of Service During COVID-19

Waxing UnLyrical

The sail thingies you see are a privacy screen, but apparently they are also perfect squirrel trampolines 😉 I was never a “bird person” growing up. If you’re already a part of my community and belong to the group, you can click here to join if you’d like to/can? <<