Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Has Social Media Killed Off Privacy?

Laurel Papworth

Billions of photographs – no exaggeration – are collated at “Our facial recognition analytics are able to identify faces well, despite difficult circumstances like poor lighting, poor focus, subjects wearing eyeglasses, facial hair, and even Halloween costumes.”

Consumers Want Personalization And Privacy

Twist Image

Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." A few days ago, TechCrunch published a scathing editorial piece based on a new study titled, The Online Privacy Lie Is Unraveling. We - as a marketing community - must do something about this now. analytics. marketing community. privacy. web analytics.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too


As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

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What Is It Like To Be Your Customer?

Small Business Mavericks

Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 49% of consumers are less willing to share their personal data for fear of identity theft & other privacy concerns. Tracking & Analytics big data customer data customer relations marketing privacy

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s everything from your privacy policy, social media policy to the amount of spam email you send. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission.

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8 Tips for Using Social Media for Political Campaigns

Almost Savvy

First a note to the candidates: You have my deepest respect and admiration for being willing to step up and commit to helping our community, state, school board, water district, transportation or other sort of infrastructure management body.

The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

Rather, we purposely set out to ensure that we’ve brought the folks from our Privacy, IT, Legal, Training, and HR teams into the fold. skills, Darren West and his team’s analytical experience, and so on and so on.

Social Media Facebook Security

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is definitely good that Social Media Network sites are having privacy protection. Hi Folks, do you work as an Online Community Manager?

Top Five: Social networks invest in quality news

Sherrilynne Starkie

COO Sheryl Sandberg has unveiled five new ways Facebook will address issues of privacy and fake news. These include new job alerts, an alumni tool, community hashtags and company insights. 4 Twitter is developing new analytics dashboards.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Community management. Community Management. Privacy Concerns?

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Investigate security and privacy, Circles and distribution of information. But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way?

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

Facebook recently opened up Instagram’s API for the first time, enabling Instagram business profiles to schedule Instagram posts , view analytics and more. Privacy, security, and data at Facebook. Come learn how we approach security to protect our community and company.

How to Run the Best YouTube Contest in 10 Easy Steps


Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. Check out YouTube analytics if you’re not.). Gain detailed analytics on the campaign. Use YouTube analytics to monitor traffic as the contest progresses.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. But there are privacy and data ownership issues.”. Young concluded, “It’s a culture of shared contact between organizations and their communities.

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Alan K’necht: Über Thinker & SEO Brainiac: An Interview


Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused?

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). One of the most addressed issues throughout Facebook’s history has been privacy.

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

Buffer Social

Setting the stage … Whenever we hop on customer research calls with our community, we often end the call by asking this one open-ended question. Likes will still be available as usual in your full Instagram analytics both natively and in social analytics products like Buffer Analyze.

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Need-to-Know News from Facebook F8 2018: The Digital Marketer’s Essential Takeaways


CEO Mark Zuckerberg spent time at his keynote outlining the steps his company is taking to address issues with fake news and data privacy. Returning privacy controls. Every year, Facebook hosts an annual conference for its software developers called Facebook F8.

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The Social Media Manager’s Top 5 Priorities for in 2019


Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Instead, brands should drill deeper into analytics to find the people who can best showcase their products and bolster their brand image.

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Understanding Martech niches (from PR


At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? Social & Relationships: Call Analytics & Management. Social & Relationships: Community & Reviews. Data: Mobile & Web Analytics.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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Is Your Association’s Website Any Better Than


How many associations have an online store that doesn’t work on a mobile device or that doesn’t even have Google analytics installed to be able to track conversions because “our members don’t buy stuff online”? Every day (or at least I strive for every day….) I read the Washington Post.

Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s Airbnb for privacy. CloudPeeps – Remote Community Management My newest investment, CloudPeeps (I think) is the right idea at the right time. Rich content creation tools, deep analytics, and best-in-class programmatic ad capabilities.

Can You Trust Your Blog to the Cloud – The Pros and Cons


We want to be great writers, be great artists, take amazing photographs and build an engaging community. Have a look at the controversy that briefly raged over Google Drive’s privacy policy wording as a result of what appeared to be Google claiming to take ownership of users data.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. Concerned about your web browsing security and privacy when you’re away from home and using public WiFi?

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Decompressing Defrag

Net-Savvy Executive

While its schedule competed with other attractive events this year, Eric Norlin has assembled an outstanding event that attracts an exceptional community. Maggie Fox dug up the roots of our notion of privacy in Privacy is a Commodity, Not a Place.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Michael Vreeken provides step-by-step instructions on how to use Static FBML to create a custom landing page, embed videos, create a “fans only&# content area, insert Flash content or image rollovers, track your fan page visits with Google Analytics and more.

My thoughts on Facebook’s commenting system

The Way of the Web

On a more analytic level, there are a variety of reasons for not using a commenting system which currently rests on the shoulder of one company. And whilst Facebook has privacy controls, I don’t fancy checking 500-odd people have the right settings in place before I post on Techcrunch. All three allow link sharing, but the quality of discussion is better on Reddit and Hacker News in my opinion, because there’s more of a community on both.

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

Auto Terms of Service and Privacy Policy : Every site needs a Terms of Service and Privacy Policy. E-Commerce and Analytics. Google Analytics : Of course I use Google Analytics. Community Management, Customer Service and Internal Communication.

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Instagram or Snapchat: Which is the Best Fit For Your Business?

Buffer Social

Analytics. Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. Analytics. Should our business be on Instagram or Snapchat? Or both?

Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Over time, your bio details will become outdated, privacy settings will have been changed without your consent, and your overall use and goals for a particular platform may have shifted. There are also Groups and Communities to consider, shared Pinterest Boards, Tweet Chats and so on.

Instagram Year in Review: Top Trends from 2018


This just goes to show how important branded hashtags are for spreading the word about your products and building a community around your business. 2018 was a big year for Instagram!

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33 Instagram Hacks You Wish You Knew Sooner


Instagram Hacks for Creating Great Instagram Captions: While it may not be as important as the images you choose to share, having good Instagram captions alongside your images and videos play a critical role in building a community around your brand.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur.

Who And Do - Are Important Criteria To Understanding Your Target Audience In Social Media

Social Media Network Marketing

As a Social Media Page Administrator / Community Manager how do you look at your Community? Do you take a look at your community? Unfortunately soon a blind eye turns towards your posts that throw up on your community members Feeds at their Home Page. What are the triggers that your community member normally reacts towards, what makes things go viral, what is it that makes the buzz take place. Have you checked on 'who' are your community people?

Fetching Friday – Resources Mashup & Dalescapes of Time


The Power of Your Blog’s Hidden Community and How to Find It – Do you realize there is a hidden, untapped community to your blog? Sadly, most folks never “talk” with this community. That tool is Google Analytics.

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How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Computer Explorers – provides technology education to children ages 3 and up at childcare centers, preschools, private and public schools and community centers. Privacy First One of the common misconceptions surrounding Foursquare is that by participating, everyone will know where you are at all times via your check-ins.

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