Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

TikTok Analytics: Your Guide to Understanding the Metrics


TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. Table of Contents: TikTok Analytics: What They Are and How To Access Them.

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Has Social Media Killed Off Privacy?

Laurel Papworth

Billions of photographs – no exaggeration – are collated at “Our facial recognition analytics are able to identify faces well, despite difficult circumstances like poor lighting, poor focus, subjects wearing eyeglasses, facial hair, and even Halloween costumes.”

Consumers Want Personalization And Privacy

Twist Image

Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." A few days ago, TechCrunch published a scathing editorial piece based on a new study titled, The Online Privacy Lie Is Unraveling. We - as a marketing community - must do something about this now. analytics. marketing community. privacy. web analytics.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too


As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

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What Is It Like To Be Your Customer?

Small Business Mavericks

Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 49% of consumers are less willing to share their personal data for fear of identity theft & other privacy concerns. Tracking & Analytics big data customer data customer relations marketing privacy

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

8 Tips for Using Social Media for Political Campaigns

Almost Savvy

First a note to the candidates: You have my deepest respect and admiration for being willing to step up and commit to helping our community, state, school board, water district, transportation or other sort of infrastructure management body.

The Career Path of the Corporate Social Strategist: An Introspection

Social Media Strategery

Rather, we purposely set out to ensure that we’ve brought the folks from our Privacy, IT, Legal, Training, and HR teams into the fold. skills, Darren West and his team’s analytical experience, and so on and so on.

Facebook Group marketing: how to build your community

Sprout Social

And recent data from the Sprout Social Index highlights that 40% of marketers view private communities as a top social trend to prioritize in 2020. Data from the Sprout Social Index also notes that nearly half of consumers join private communities so they can engage with brands directly.

Social Media Facebook Security

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is definitely good that Social Media Network sites are having privacy protection. Hi Folks, do you work as an Online Community Manager?

Top Five: Social networks invest in quality news

Sherrilynne Starkie

COO Sheryl Sandberg has unveiled five new ways Facebook will address issues of privacy and fake news. These include new job alerts, an alumni tool, community hashtags and company insights. 4 Twitter is developing new analytics dashboards.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Community management. Community Management. Privacy Concerns?

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

Facebook recently opened up Instagram’s API for the first time, enabling Instagram business profiles to schedule Instagram posts , view analytics and more. Privacy, security, and data at Facebook. Come learn how we approach security to protect our community and company.

How to Use Facebook Groups to Grow Your Business and Engage Customers


As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. It’s time to get your fan community started. Add your group members and pick your privacy preference.

Being of Service During COVID-19

Waxing UnLyrical

The sail thingies you see are a privacy screen, but apparently they are also perfect squirrel trampolines 😉 I was never a “bird person” growing up.

Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. But there are privacy and data ownership issues.”. Young concluded, “It’s a culture of shared contact between organizations and their communities.

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The Social Media Manager’s Top 5 Priorities for in 2019


Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Instead, brands should drill deeper into analytics to find the people who can best showcase their products and bolster their brand image.

Alan K’necht: Über Thinker & SEO Brainiac: An Interview


Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused?

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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide


Add your title and privacy settings. Add your title and privacy setting. Add your title, description, category, privacy settings, and upload a thumbnail. Check your YouTube Analytics to see when your videos get the most views. Check analytics to see what works.

Understanding Martech niches (from PR


At Audiense we asked ourselves two questions, how can we contribute to the Martech community with helpful info? Social & Relationships: Call Analytics & Management. Social & Relationships: Community & Reviews. Data: Mobile & Web Analytics.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). One of the most addressed issues throughout Facebook’s history has been privacy.

How to Run the Best YouTube Contest in 10 Easy Steps


Marketing on YouTube is all about building community, and YouTube contests are a great way to do that. Check out YouTube analytics if you’re not.). Gain detailed analytics on the campaign. Use YouTube analytics to monitor traffic as the contest progresses.

Everything Social Marketers Need to Know About Generation Z


They’re protective of their privacy. Gen Zers crave hyper-personal experiences on social media, but they’re also keen to protect their privacy. 66% of surveyed Gen Zers believe that communities are created by causes and interests, not by economic backgrounds or educational levels.”.

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Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Investigate security and privacy, Circles and distribution of information. But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way?

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

Buffer Social

Setting the stage … Whenever we hop on customer research calls with our community, we often end the call by asking this one open-ended question. Likes will still be available as usual in your full Instagram analytics both natively and in social analytics products like Buffer Analyze.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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Need-to-Know News from Facebook F8 2018: The Digital Marketer’s Essential Takeaways


CEO Mark Zuckerberg spent time at his keynote outlining the steps his company is taking to address issues with fake news and data privacy. Returning privacy controls. Every year, Facebook hosts an annual conference for its software developers called Facebook F8.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. These next-generation social platforms intend to fix the major problems around privacy and user data.

The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s Airbnb for privacy. CloudPeeps – Remote Community Management My newest investment, CloudPeeps (I think) is the right idea at the right time. Rich content creation tools, deep analytics, and best-in-class programmatic ad capabilities.

Can You Trust Your Blog to the Cloud – The Pros and Cons


We want to be great writers, be great artists, take amazing photographs and build an engaging community. Have a look at the controversy that briefly raged over Google Drive’s privacy policy wording as a result of what appeared to be Google claiming to take ownership of users data.

My thoughts on Facebook’s commenting system

The Way of the Web

On a more analytic level, there are a variety of reasons for not using a commenting system which currently rests on the shoulder of one company. And whilst Facebook has privacy controls, I don’t fancy checking 500-odd people have the right settings in place before I post on Techcrunch. All three allow link sharing, but the quality of discussion is better on Reddit and Hacker News in my opinion, because there’s more of a community on both.

7 steps to a successful social media video marketing strategy

Sprout Social

They serve solely to entertain the audience but can be a great way of emphasizing your brand voice and building a sense of community among your audience. Sprout’s YouTube publishing options include details like tags, category, playlist and privacy settings.

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Decompressing Defrag

Net-Savvy Executive

While its schedule competed with other attractive events this year, Eric Norlin has assembled an outstanding event that attracts an exceptional community. Maggie Fox dug up the roots of our notion of privacy in Privacy is a Commodity, Not a Place.

Instagram or Snapchat: Which is the Best Fit For Your Business?

Buffer Social

Analytics. Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. Analytics. Should our business be on Instagram or Snapchat? Or both?

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

Auto Terms of Service and Privacy Policy : Every site needs a Terms of Service and Privacy Policy. E-Commerce and Analytics. Google Analytics : Of course I use Google Analytics. Community Management, Customer Service and Internal Communication.

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Give Your Social Networks The Spring Cleaning They So Desperately Need

The Social Media Hat

Over time, your bio details will become outdated, privacy settings will have been changed without your consent, and your overall use and goals for a particular platform may have shifted. There are also Groups and Communities to consider, shared Pinterest Boards, Tweet Chats and so on.

Social Media in Government: Benefits, Challenges, and How it’s Used


And then there’s the Nextdoor app, which local governments use to organize town halls, educate citizens on safety issues, and engage community groups. Remaining compliant with privacy requirements is critical for any government body. Social media in government is a game changer.

LinkedIn 101

agora pulse

If you are a job seeker, you can choose to only show your information to recruiters so that your privacy is protected. You can also do fun things on LinkedIn like “give kudos” that will help build community on the platform. What analytics are available on LinkedIn?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. The Top Ten Twitter Statistics and Analytics Tools by Dead Dinosaur.

Fetching Friday – Resources Mashup & Dalescapes of Time


The Power of Your Blog’s Hidden Community and How to Find It – Do you realize there is a hidden, untapped community to your blog? Sadly, most folks never “talk” with this community. That tool is Google Analytics.

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