Ignite Social Media

JANUARY 25, 2018

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook. Messaging Took Off. monthly users. We would be happy to help !

Social Media 97

Social Media Tumblr Policies YouTube 97

Waxing UnLyrical

AUGUST 15, 2017

If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. I had/have beefs with traditional PR, but I’ve learned tons from the @prtini and @shonali types evolving the field. It all depends what they are looking to accomplish.

Content 188

Content Metrics Banking Consultant 188

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Webbiquity SMM

JUNE 6, 2017

While its worthwhile investing in quality video content to protect your brand image, costs have come down. “Dead” in this case (as is most often true) is an overstatement; brands that take the time to build a relevant, engaged following, and create share-worthy content, can still drive significant traffic through organic social.

Content 190

Content Tips How To Video 190

Convince & Convert

SEPTEMBER 6, 2017

New research from our partners at RivalIQ found that the average engagement rate on Twitter for brands is now 0.049%. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 The post Is Twitter in 2017 Even Worth the Trouble? Every action but clicks.

Twitter 113

Twitter Consultant Social Media Management Engagement 113

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Consultant 100

Consultant Skills Research Industry 100

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. percent of marketers in 2017, compared to 61.1 The challenges presented by both brands and agencies were very similar, but there were two noticeable differences. ROI, Once Again.

Marketing 105

Marketing Software ROI Analytics 105

Ignite Social Media

SEPTEMBER 9, 2020

As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017.

Groups 172

Groups Groups Tools Brands 172

Ignite Social Media

JANUARY 24, 2020

Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. Are Users Still Following Brands on Facebook? Facebook Brand Page Data.

Brands 181

Brands Sample Samples Facebook 181

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Guest post by Brandon Brown. Email Marketing. Display Your Presence.

B2B 217

B2B Brands LinkedIn Influencer 217

Razor Social

DECEMBER 20, 2017

So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017. 101 Marketing Tools and Technology Tips for 2017. Best Podcast Software and Tools.

Curation 95

Curation Influencer Analytics LinkedIn 95

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

Strategy 111

Strategy Facebook Marketing Metrics 111

Buffer Social

MARCH 9, 2017

Here’s a list of 20 top social media marketing conferences for 2017, with all the information you need to know such as data, location, and price. Let’s jump right in… The 20 Best Social Media Marketing Conferences of 2017. Here’s a quick overview of the top social media marketing conferences for the rest of 2017.

Conference 103

Conference Social Media Price Forums 103

Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. We think social media is becoming more for engagement and brand building than referral traffic and revenue.

Social Media 108

Social Media Study LinkedIn Instagram 108

Pixlee

MAY 31, 2017

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know. Brands are finding new ways to collaborate with customers to strengthen their marketing. The explanation?

Trends 54

Trends Metadata Brands Retail 54

Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Live video, particularly Facebook Live has taken hold this year, and with more brands finding creative ways to take advantage of this, we’ll likely see much more live video in 2017. More Live Video. Employee Advocates.

Trends 60

Trends Social Media Marketing Influencer 60

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 11, 2017: Social Media Trends for 2017. January 25, 2017: Motivating Co-workers to Submit UGC.

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Twist Image

JANUARY 2, 2017

Welcome to 2017. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2017. My 3 Words For 2017: Next. When I started out in that business (over a decade ago), I was known as the "personal brand" speaker. I need to reclaim three very specific areas of my life for 2017.

Exercises 58

Exercises Feed Feedly Advertising 58

Buffer Social

FEBRUARY 13, 2017

Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. 3 Key Takeaways for Marketers Looking to Rock their Video Marketing Strategy in 2017. 50 Must-Follow Women Entrepreneurs in 2017 – Huffington Post. Google Play.

Video 111

Video Film Marketing Wireless 111

Meltwater

FEBRUARY 21, 2017

Social media is increasingly how we receive news and communicate with each other. In this… Read More.

Brands 146

Brands How To News Social Media 146

Ignite Social Media

FEBRUARY 22, 2017

Instagram Stories’s pre-available follower base from years of growing Instagram as a steady platform is the most appealing feature for brands and users alike. The post Snapchat, will it decrease in 2017? But is that enough to keep millennials and non-millennials entertained by the bouncing ghost? Has Instagram won over Snapchat?

Instagram 110

Instagram Comparison Influencer Platform 110

Meltwater

SEPTEMBER 17, 2017

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

Brands 165

Brands 165

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. So, the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are 7 brands that are achieving killer results on Facebook in 2019 to get you inspired. #1

Brands 108

Brands Facebook Journal Issues 108

Sherrilynne Starkie

DECEMBER 3, 2017

Dec 03, 2017. Dec 03, 2017. This week Snapchat started rolling out a redesign that separates brand and friend snaps into different streams. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. Dec 03, 2017. Dec 03, 2017. Dec 03, 2017. Find me a plumber!

Engagement 225

Engagement Remix Instagram Google 225

Ignite Social Media

JANUARY 24, 2017

The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. We are always looking for content creators to partner with to create stunning and unique recipes, as it can help build awareness of the versatility for a lot of brands.

Influencer 60

Influencer Delicious Blogger Instagram 60

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 112

Examples Brands Sentiment Reputation 112

Sherrilynne Starkie

NOVEMBER 26, 2017

Nov 26, 2017. This is going to be a popular feature for many (I’m looking at you Donald ), including brands. This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Nov 26, 2017. This is big news for retailers and lifestyle brands wishing to boost instore sales.

Features 230

Features Tools Smart Phone LinkedIn 230

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 120

Brands Survey Microsoft Issues 120

Ignite Social Media

JANUARY 23, 2018

Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from their friends and less from brands. SocialMediaToday.com shared 50 Video Marketing Statistics for 2017, see a few bulleted below: 55% of people consume videos thoroughly – the highest amount of all types of content. Make more videos.

Brands 111

Brands Statistics Instagram Video 111

Sprout Social

APRIL 30, 2017

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion.

Upcoming 77

Upcoming Yahoo Apple Collaboration 77

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Meltwater

FEBRUARY 22, 2017

With customers and online users opting for ad-blocking whenever they can, native advertising takes on… Read More.

Advertising 137

Advertising Brands 137

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 89

Social Media Brands Content Guidelines 89

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Where does social fit in a brands mobile strategy? You decide. January 2016.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Socialmedia.biz

JANUARY 25, 2017

W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. If you are such an owner and do not already have a mobile strategy in the works, your New Year Resolution for 2017 should be to discover how to build an app for an affordable price.

Mobile 60

Mobile Trends Small Business Compete 60

Ignite Social Media

OCTOBER 12, 2017

When natural disasters strike, priorities shift, and we see brands across virtually all industries make an effort to provide aid and relief in whatever ways they can. We see major brands like Amazon, Walmart, Duracell, Verizon and others stepping up and helping out. — Airbnb Help (@AirbnbHelp) September 20, 2017.

Social Media 101

Social Media Brands Fashion Hosting 101