Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. New research from our partners at RivalIQ found that the average engagement rate on Twitter for brands is now 0.049%. Would it just be easier to quit Twitter? Only one of these is still true. Every action but clicks. Click To Tweet.

Twitter 167

Twitter Social Media Management Engagement Research 167

Webbiquity SMM

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Show and Tell: Use More Video Marketing. What to do?

Content 190

Content Tips How To Video 190

Ignite Social Media

JANUARY 25, 2018

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook. Messaging Took Off. monthly users. We would be happy to help !

Social Media 97

Social Media Tumblr Policies YouTube 97

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 87

Social Media Brands Microsoft Hashtag 87

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Subscribe by clicking here. .

Content 170

Content Nielsen Marketing Badge 170

Ignite Social Media

DECEMBER 13, 2016

We’ve seen plenty of changes and innovations in 2016, with many more certainly in store for 2017. Here are a few things that social media marketers should expect next year. Look for more brands and influencers to share brilliant, engaging live video next year. More Live Video. Employee Advocates. 360 Degree Content.

Trends 60

Trends Social Media Marketing Influencer 60

Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. New research from our partners at RivalIQ found that the average engagement rate on Twitter for brands is now 0.049%. The post Is Twitter in 2017 Even Worth the Trouble? Would it just be easier to quit Twitter? Click To Tweet.

Twitter 113

Twitter Consultant Social Media Management Engagement 113

Buffer Social

FEBRUARY 13, 2017

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. Essential video marketing gear for filming. This episode is available on: iTunes.

Video 111

Video Film Marketing Wireless 111

The Social Media Hat

AUGUST 23, 2017

Not every natural event will have the same widespread interest as the 2017 Solar Eclipse, yet examples of great newsjacking marketing during the event can help every business.

Marketing 165

Marketing Brands Eventful Examples 165

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Razor Social

DECEMBER 20, 2017

People love reading about marketing tools! So, here’s a look back at what our readers kept clicking and sharing in 2017. I wasn’t at all surprised to see this article rise at the top as the most read piece on our blog in 2017. 46 Marketing Tools to Consider for 2017. Best Podcast Software and Tools.

Curation 95

Curation Influencer Analytics LinkedIn 95

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Consultant 100

Consultant Skills Research Industry 100

Ignite Social Media

JULY 13, 2017

Well, E3 2017 has just passed, and I’m going to be breaking down some of the highlights of how brands used social media to drive home the conversations of these big announcements to gamers who could not attend in person. Posted by E3 Expo on Thursday, June 15, 2017. — E3 (@E3) June 15, 2017.

Social Media 68

Social Media Brands Microsoft Hashtag 68

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.

Conference 103

Conference Social Media Price Forums 103

Ignite Social Media

SEPTEMBER 9, 2020

As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017.

Groups 172

Groups Groups Tools Brands 172

Ignite Social Media

JANUARY 24, 2020

Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. Are Users Still Following Brands on Facebook? Facebook Brand Page Data.

Brands 181

Brands Sample Samples Facebook 181

Buffer Social

DECEMBER 19, 2017

With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Plus, you’ll also learn about our top 100 most shared blog posts of 2017. We think social media is becoming more for engagement and brand building than referral traffic and revenue.

Social Media 108

Social Media Study LinkedIn Instagram 108

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today!

Training 165

Training Social Media Brands Small Business 165

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! But in 2017, things changed.

Social Media 97

Social Media Brands Marketing Tourism 97

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. Skift Global Forum - Europe : London, England (April 4 2017).

Travel 47

Travel Conference Tourism Hotels 47

Pixlee

MAY 31, 2017

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know. Brands are finding new ways to collaborate with customers to strengthen their marketing.

Trends 54

Trends Metadata Brands Retail 54

Ignite Social Media

MARCH 12, 2021

Over the last year, brands have fixated on going viral on TikTok and are now looking at even newer apps like Clubhouse to stay relevant. With that mindset, many brands are missing out on existing opportunities that already have a steady fan base – Snapchat being one of them. Brand Profiles. 5 Snapchat Features to Know.

Features 155

Features Social Media Marketing Activities 155

Unmetric

DECEMBER 21, 2018

With so much noise to cut through and even the idea of just wishing people a happy New Year a seemingly cliched idea, marketers need to think outside the box with their New Years greeting on social media. So what can a brand do? We took a look at the top 20 posts published by brands in 2017 for New Year. Mercedes-Benz.

Brands 69

Brands Banking Marketing Analysis 69

Twist Image

JANUARY 2, 2017

Welcome to 2017. I did what I normally do: I put a little bit of time aside to choose my three words that will define my 2017. My 3 Words For 2017: Next. When I started out in that business (over a decade ago), I was known as the "personal brand" speaker. I need to reclaim three very specific areas of my life for 2017.

Exercises 58

Exercises Feed Feedly Advertising 58

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

JANUARY 3, 2017

Cheers to 2017! January 4, 2017: Maintaining a Social Media CRM. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 11, 2017: Social Media Trends for 2017. January 25, 2017: Motivating Co-workers to Submit UGC.

Upcoming 63

Upcoming Social CRM Tourism Travel 63

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 120

Brands Survey Microsoft Issues 120

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

Influencer 166

Influencer Tips Marketing Training 166

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition.

Examples 112

Examples Brands Sentiment Reputation 112

Ignite Social Media

JANUARY 23, 2018

Facebook announced that they’ll be optimizing the Newsfeed so that users see more content from their friends and less from brands. SocialMediaToday.com shared 50 Video Marketing Statistics for 2017, see a few bulleted below: 55% of people consume videos thoroughly – the highest amount of all types of content. Make more videos.

Brands 111

Brands Statistics Instagram Video 111

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121