Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

UGC 59

UGC Brands Apparel Content 59

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you.

Social Media 121

Social Media Brands Content Real Estate 121

Pixlee

DECEMBER 11, 2017

This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Adidas – #ORIGINALis.

Hashtag 45

Hashtag Campaign Committee Apparel 45

Pixlee

JULY 23, 2021

In fact, any brand can use technology to enhance its customers’ no-contact shopping experience and make contactless shopping easier altogether. These six techniques can help any brand improve the contactless shopping experience, regardless of budget or size. . That’s where user-generated content (UGC) comes in. The best part?

UGC 98

UGC GPS Buy FAQ 98

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Pixlee

SEPTEMBER 17, 2018

For the 30th anniversary of Nike’s “Just Do It” campaign, the sneaker brand made a risky move by taking a stance on a fraught cultural topic. Since then, Nike has faced some backlash by fans boycotting brand products, but these reactions represent only a fraction of Nike’s customer base.

Campaign 67

Campaign UGC Apparel Content 67

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. A post shared by Halo Top Creamery (@halotopcreamery) on May 22, 2017 at 10:30am PDT. — Delta (@Delta) July 16, 2017. Halo Top Golden Seal Sweepstakes .

Social Media 87

Social Media Airlines UGC Campaign 87

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . View this post on Instagram.

UGC 60

UGC Content Instagram Hashtag 60

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Let’s lay it on the table.

UGC 139

UGC Hashtag How To Meme 139

Pixlee

FEBRUARY 23, 2018

Today, brands need to find more authentic ways to connect with their existing and potential customers. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media.

Retail 55

Retail Trends UGC Authentication 55

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Under Armour. National Geographic.

Campaign 43

Campaign UGC Content Tourism 43

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Define your brand mission statement.

Authentication 42

Authentication Brands CSR Hotels 42

The Realtime Report

FEBRUARY 16, 2017

Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce.

Video 131

Video Retail Influencer YouTube 131

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JANUARY 20, 2017

This week, she joined #SproutChat and shared her insights for making the content your travel brand produces stand out and getting visitors in the door. — Keri Jaehnig (@kerijaehnig) January 18, 2017. — Keri Jaehnig (@kerijaehnig) January 18, 2017. SproutSocial A1: Definitely visual UGC! sproutchat.

Travel 40

Travel Industry Geotagging Content 40

Ignite Social Media

FEBRUARY 27, 2017

Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue. We had select walkers takeover the brands Instagram Stories to tell viewers why they #GoRedWearRed for the event.

UGC 60

UGC Aggregator Fashion Eventful 60

Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

UGC 40

UGC Content Class Authentication 40

Ignite Social Media

DECEMBER 19, 2017

But, let’s face it, at the end of the day, it’s all social, according to eMarketer 80% of consumers forget branded content within 3 days of seeing it; which means the content, paid or not, still needs to be thumb stopping and capture consumers when they are in the mindset. Ad Doesn’t Equal UGC. Having a Strategy Pays Off.

Social Media 104

Social Media UGC Paid Search Hashtag 104

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. Humanize Your Brand. — Stephanie Zatyko (@ExperianDQSteph) January 25, 2017. Ensure Consistent Employee UGC. K4BdAA7w9k.

Company 40

Company Content UGC Authentication 40

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

How To 133

How To Apparel Influencer YouTube 133

Social Media Strategies Summit

JANUARY 5, 2023

billion — six times higher than in 2017. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. DTC bedding brand Brooklinen is aware of the power of short-form vertical video content, regularly using it to promote new and existing products.

Trends 298

Trends Social Media UGC Marketing 298

Ignite Social Media

FEBRUARY 7, 2017

When creating content, you have to think about what your audience cares about before you put any brand messaging in. Many brands make the mistake of talking about what they want in their social posts because as a marketer, you care about your brand. Passion points can even be used to mitigate crises your brand may face.

Social Media 60

Social Media Content Authentication UGC 60

Later

NOVEMBER 14, 2018

To prevent your Black Friday marketing posts from getting lost in all the noise, a great strategy is to create a custom holiday hashtag for your brand. A custom hashtag for Black Friday is a great way to reward your followers for being loyal to your brand over the last year and to make shopping the sales easier for them.

Instagram 58

Instagram Tips Marketing UGC 58

Buffer Social

JULY 16, 2018

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. There are many opportunities for brands, businesses, and entrepreneurs to sell on Instagram – and all they need is a solid place and guide to get started. Brian : Welcome to episode #103! Let’s kick off the show!

Instagram 75

Instagram Strategy Tips How To 75

Sprout Social

OCTOBER 10, 2016

What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Businesses realized the importance being present on Instagram and brands want to get every drop out of their posts. 7 out of 10 Hashtags on Instagram Are Branded. hashtags per brand post.

Instagram 40

Instagram Hashtag UGC Campaign 40

Sprout Social

JANUARY 2, 2019

.” We also saw a whole slew of social ad types and fresh business features roll out for brands. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Increase brand awareness. Increase brand engagement. Download Here. Engagement metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? Branded Hashtags.

Hashtag 111

Hashtag Instagram Journal How To 111

Sprout Social

FEBRUARY 28, 2017

The challenge many brands face is figuring out how reach their target audience amongst all the noise on the network. Twitter’s conversational nature makes it ideal for brands that want to build relationships with their audience rather than just broadcast their message. Are you trying to grow brand awareness?

Twitter 40

Twitter Tips Fashion Open Source 40

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Need help getting started? Define Your Objectives. Curate Your Feed.

Instagram 40

Instagram Tips UGC Hashtag 40

agora pulse

SEPTEMBER 26, 2019

A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). After the show, check out the exhibition highlights featured on the ArtLens Wall. ARTLENSgallery.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.). After the show, check out the exhibition highlights featured on the ArtLens Wall. ARTLENSgallery.

Social Media Management 66

Social Media Management Social Media Curation Tumblr 66

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. billion messages sent and received between Q3 2016 and Q3 2017. Why do people include a brand name in their social posts? Did you mention the brand? User Generated Content (UGC). Interesting.

UGC 87

UGC Report Social Media Nielsen 87

Later

MARCH 13, 2019

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand. Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first. You can think of them as a movie trailer for your Instagram feed.

Instagram 75

Instagram How To Curation Fashion 75

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Social Media 97

Social Media Brands HootSuite Policies 97

Buffer Social

OCTOBER 27, 2016

Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing for a while now. Why reposting can be important for brands. Instagram is used by nearly half of all brands and generates engagement rates that are 10 times higher than Facebook. .

Instagram 40

Instagram Content Hashtag Notification 40