Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. When positioned properly these occasions can be a great opportunity for your brand to reach a new audience. Not sure which hashtag holiday makes sense for your brand? Is This Hashtag Holiday Brand Relevant?

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Hashtag Eventful Survey Report 40

Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags.

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Hashtag Instagram Journal How To 111

Sprout Social

APRIL 30, 2017

During this #SproutChat we’ll focus on social team collaboration and discuss best practices for ensuring that wires don’t get crossed and brand voice remains consistent. While it may seem like a no-brainer, sometimes businesses need a reminder that employees can be their number one brand champion.

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Upcoming Yahoo Apple Collaboration 77

Pixlee

NOVEMBER 6, 2017

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products.

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Hashtag Analytics Tools Brands 47

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. Brands have to be alert to a myriad of new trends popping up every day.

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Strategy Brands UGC Apparel 86

Sprout Social

JANUARY 3, 2017

Cheers to 2017! Simply follow the hashtag every Wednesday from 2—3 p.m. January 4, 2017: Maintaining a Social Media CRM. Building meaningful relationships with a brand’s online community is dependent on maintaining an organized social media CRM. January 11, 2017: Social Media Trends for 2017.

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Upcoming Social CRM Tourism Travel 63

Buffer Social

FEBRUARY 13, 2017

Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. 3 Key Takeaways for Marketers Looking to Rock their Video Marketing Strategy in 2017. 50 Must-Follow Women Entrepreneurs in 2017 – Huffington Post. Google Play.

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Video Film Marketing Wireless 111

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

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Examples Brands Sentiment Reputation 112

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

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Social Media Brands Content Guidelines 89

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. In 2019, collaborating with #BTS seems to be the way to go for brands! But in 2017, things changed.

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Social Media Brands Marketing Tourism 97

Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking.

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Communities Brands Instagram HootSuite 99

Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

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Hashtag Campaign Instagram Conversation 40

agora pulse

MARCH 8, 2017

Charli Day (@charli_says) February 9, 2017. Unless you are a huge brand, people will not routinely check your blog without a prompt. Amanda Webb (@Spiderworking) February 9, 2017. Amanda Webb (@Spiderworking) February 9, 2017. Charli Day (@charli_says) February 12, 2017. Charli Day (@charli_says) February 12, 2017.

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Twitter How To Hashtag Domain Name 153

Convince & Convert

OCTOBER 9, 2017

You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

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B2B Instagram Brands Hubspot 158

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. Social best practices from managing a business carry over to personal branding. — Your Creative People (@ycpideas) April 12, 2017. Build the Foundation.

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Brands How To Hashtag Authentication 56

Firebelly

MAY 22, 2017

Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Jot down terms you would use to describe your business and then search those hashtags on Instagram to see what is trending. Include these hashtags in the caption of your image. Be Present. Instagram Stories.

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Instagram Engagement Tips Hashtag 136

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Instagram posts using at least one hashtag receive 12.6% Of the top brands using Instagram, 60% use the same filter for all content. Facebook Statistics. Twitter Statistics.

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Statistics Social Media LinkedIn Instagram 40

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

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Social Media Brands Creative Commons Education 106

agora pulse

SEPTEMBER 30, 2020

Twitter threads work well for thought leadership content, allowing you to establish your brand as a knowledge graph. Create a Memorable Context for Your Brand. If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content.

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Social Media Management Social Media Tips Content 187

Unmetric

MAY 6, 2016

Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012! I've picked out what I consider to be the fifteen best pieces of brand content from #maythefourth based on the engagement and interactions that they've received. The hashtags for the big day include: #MayTheFourth.

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Brands Hotels Hashtag Film 96

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. So, working with micro-influencers (whose audiences haven’t ballooned yet) might bring higher ROI for your brand. That means they are more open and eager to work with brands to both build their credibility and begin to monetize their audiences.

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ROI Influencer Authentication Hashtag 186

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

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Examples Campaign Discount Marketing 92

Webbiquity SMM

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! Use Targeted Social Media Ads.

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Eventful Social Media Badge Hashtag 145

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Hashtag challenges.

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UGC Hashtag How To Meme 139

Pixlee

JULY 3, 2019

Top brands are leading the way by utilizing the latest technology to market their content. With so many ways to craft value-added experiences with content, brands need to choose the best investments to maximize conversions and sales. This AI program is a great example of how modern technology can bring a brand close to consumers.

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UGC Brands Apparel Content 59

agora pulse

MARCH 16, 2017

If used effectively, it will assist you in meeting new people and strengthening current relationships, while also increasing brand awareness for your business. Actively Follow the Event Hashtag. Most (decent) events these days have an event hashtag that is promoted well in advance of the event (and sometimes even all year round).

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Conference Social Media Hashtag Meeting 131

Rebekah Radice

NOVEMBER 30, 2015

But adding visuals to a marketing mix and using them to brand your business can be a challenge. It allows your business to tell a more complete story; one that visually connects brand to consumer. 3-Step Formula to Visually Brand Your Business. These qualities and traits will directly impact your brand look and feel.

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Brands Construction Small Business Instagram 114

agora pulse

OCTOBER 6, 2020

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). Brands are seeing an engagement rate of just 0.09% on Facebook. The marketing budget of most brands increased following COVID-19. Only 30% of businesses will survive their 10th year in business.

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Social Media Management Social Media Trends Meme 183

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Influencer Engagement Fashion Retail 211

Convince & Convert

DECEMBER 5, 2017

Social should be your brand’s first responder: available to support your customers whenever they want to reach out. The report’s authors, Ian Jacobs and Erna Alfred Liousas, say that when brands don’t tackle these silos, “customers lose.”. Consistent Brand Voice. But how to fix the problem? Click To Tweet.

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Social Media Marketing Team Upcoming 208

agora pulse

OCTOBER 11, 2018

In addition, relationships between brands and influencers evolve as policies change. Then, the FTC started cracking down on influencer posts that didn’t make clear the paid relationship between influencer and brand. This feature links the sponsoring brand’s username at the top of the post under the influencer’s username.

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Influencer Features Instagram Hashtag 120

Buffer Social

NOVEMBER 15, 2016

We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! This week we’re chatting all about our brand new State of Social Media 2016 Report ! A huge thank you to all of you for joining us every week for brand new episodes. Google Play.

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Trends Social Media Marketing Survey 40

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

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Instagram Brands Collaboration Hashtag 71

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

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Trends Social Media Predicition Instagram 40

Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. You can optimize your videos on TikTok using the trending hashtags to make them discoverable. Since TikTok’s popularity is increasing each passing day, more and more brands consider this app an essential tool for marketing.

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Marketing Hashtag Trends Influencer 52

Buffer Social

APRIL 10, 2017

Lauren shares insights into the success Merriam-Webster has experienced since they began experimenting with developing a unique and memorable brand voice and how your brand can find and develop your own. You’ll also learn other great insights like: How brands and businesses can build a voice of their own. Be authentic.

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Brands Construction Social Media Management Social Media 96

Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). One of the trickiest parts of a successful Black Friday social media strategy will be for your brand to stand out in the sea of other brands clambering for buyer attention.

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Strategy Social Media Hashtag ROI 93