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Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Mobile Marketing. Build a community.

How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

[Case Study] Have you crossed the mobile threshold?

SocialFish

The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. Optimizing for mobile.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

After going down that rabbit hole, I saw this headline from the Washington Post : “Large companies need to disrupt themselves or be disrupted.”. I pulled up an old file with random notes about online communities and started researching. Meet the cast of new community players.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. respond to your community members, and to engage with other organizations and industry influencers.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

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What to measure in social media

SocialFish

Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages.

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches. ” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The community was scanning, spending less than a minute on a post.

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All about the Internet – Mary Meeker’s Annual Deck is Out

SocialFish

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. Related Posts All You Need To Know About User Experience Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization Community Management Fundamentals Awesome Nonprofit Social Media Decks from #14NTC Best Linkedin Company Pages.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. community building. mobile.

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! In its place, Linkedin is recommending two alternatives to share information about your products and services: Company updates. Yes, that’s right.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

This is a photo of me helping a member in the NBOA Connect Café at our 2014 Annual Meeting in Orlando. Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. We monitor NBOA Connect for community questions, and we identify the appropriate response.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Regardless of the type of business you’re engaged in online, your trump card will, in many cases, be your team’s ability to respond to customers’ needs and communicate and give generously; none are tasks to be oversimplified, especially when serving a large client base or community.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

The Power of Personalization

SocialFish

Because to this day, email is still the King of consumer engagement and has the highest return on investment out of mobile, social, display and search. When emailing – use a real name, not the company. Because what’s less personal than a Company name?

Association Social Media: The CFA Institute

SocialFish

Along the way, I took on responsibilities for digital innovation as well as mobile and content strategy. 5) Is community management (group moderation) part of your responsibilities? We actively manage our communities on Facebook as well as our LinkedIn groups.

Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

78% of Millennials are strongly influenced by how innovative a company is when deciding if they want to work there. Begin implementing the below tactics to ensure your future leaders fall head over heels for your company. Make your career website and application mobile friendly.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis. Show them that you are a different kind of company.

Is Your Association’s Website Any Better Than HealthCare.gov?

SocialFish

How many associations have an online store that doesn’t work on a mobile device or that doesn’t even have Google analytics installed to be able to track conversions because “our members don’t buy stuff online”? It’s 2014, people, and your org’s website IS your org to a lot of people….so

4 Ways To Fix Your Facebook Problem

Convince & Convert

Those that have existing, thriving Facebook communities don’t want to give them up, and are paying (at least some of the time) for organic reach. These moves favor bigger/smarter companies that might more often actually create ads that people like/want to see.

The BBC Experiments With Video News Coverage on Instagram

Convince & Convert

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats.

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits.

The Intersection of Online Communities and Learning Management Systems

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Community platforms are already being used for learning objectives.

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How Localized Social Media Drives Personalized Connections

Convince & Convert

Read on for the highlights of how these Pros maintain a local feel for their brands, even when the companies are national or global. Community managers optimize the content and push it out to multiple channels, both local and global.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

But smartphones aren’t far behind, with 48% of smartphone owners worldwide saying they’d use their mobile device to follow the action. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith.

Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

Because you want your website to scale easily to tablets and other mobile devices. Most people are still incredibly wary of mobile messaging. There are case studies all over the internet that prove how important local marketing has been to companies’ bottom lines.

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What Fresh Statistics Tell Us About Twitter’s Decline

Convince & Convert

A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. Another widely-read article in The Atlantic, A Eulogy for Twitter , speculated that the service was entering its “twilight.”

Mobile Web Presence Can No Longer Be An Afterthought

Firebelly

Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. Where is your audience coming from?

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

Companies that Use Social Media for Clinical Trial Recruitment. There are a few companies in the pharmaceutical and CRO industry that have seen success using social media as a major part of their patient recruitment strategy: PatientsLikeMe – This is a large online community for people with serious medical conditions. Its online data-sharing platform has proven to be quite efficient at improving patient recruitment for pharmaceutical companies they have partnered with.

6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing

Convince & Convert

I was, however, quite surprised at the popularity of certain channels — LinkedIn’s version of categories — and how they managed to attract such huge communities on LinkedIn.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

On average, if you joined the Facebook Page, you spent about $22 extra on the company. Each community forum post earned them about 99 new sales and 48 repeat sales. Community posts had an even stronger influence on blog posts.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Image credit: Business 2 Community. And yet – 80% of brands advertised on social media sites in 2014. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. But only 14% trust advertisements. ( #Socialnomics 2014 ).

30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field.

The Blog Turns 20 This Year

Twist Image

To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. In a world where pictures can be sent via mobile and then destroyed so that no trail ever exists, I still believe in words. mobile.

Blog Comment Spammer Leaves Comment. Forgets to Spin the Content.

Bill Hartzer

Howdy|Hi there|Hi|Hey there|Hello|Hey} would you mind letting me know which {webhost|hosting company|web host} you’re {utilizing|working with|using}? I’m {shocked|amazed|surprised} at how {quick|fast} your blog loaded on my {mobile|cell phone|phone}.

Do You Forget “Marketing” in Your Content Marketing?

Writtent Blog

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Outreach to companies mentioned in the post. Have you mentioned companies or other bloggers in your post? Business 2 Community.

57 Notable and Unique Content Marketing Ideas

Writtent Blog

Online Communities. The Home Depot is one of several brands with a highly-popular online community. Company Manifesto. Mobile Apps. LinkedIn and Google+ Communities. Does your company have a living or inanimate mascot, like a dog, cat, or even a teddy bear?

Beyond The Ink Smudge To Digital Relevancy

Diva Marketing Blog

Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. Lesson learned : Online content of media companies appears to be all-the-same. .

No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Convince & Convert

Ultimately, @MarcJacobsIntl and its fan community succeeded in pleading to @Staples for help. The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. So, what can companies learn from this April Fools’ #nokeyboardnoproblem “fiasco?”