What is no longer working in social media: 2014 edition

SocialFish

Instead of trying to manage my full incoming Twitter stream, I look at my Twitter lists, hashtags, and people who I’ve set to mobile notifications first. I personally find that I get a lot more attention when I’m ready to talk about myself if I share my community with others.

Mobile – from Strategy to Implementation

SocialFish

Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. It’s an exciting time both for mobile development and associations.

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Adapt Your Website to a Mobile World

SocialFish

Adapting Your Website to a Mobile World from Tom Jelen. Featured From the Trenches Implementation Mobile Nice deck by Tom Jelen, Director of Online Communications at ASHA. Pretty self-explanatory, and contains a good explanation of the difference between responsive and adaptive design.

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Come for the content, stay for the community

SocialFish

Came across two slides decks on the same day that I thought were unexpectedly about the same thing – loyalty and community. Secrets of Great Communities And Community Managers from Leader Networks. Featured Open Community

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Social media literally is the means by which your business can relate to, exist in and influence human communities.

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How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

[Case Study] Have you crossed the mobile threshold?

SocialFish

This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. Optimizing for mobile.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Mobile Marketing. Build a community.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

I pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Meet the cast of new community players.

How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India

SocialFish

Well, this is exactly what Milaap lets you do, all through the power of online community and collective goodwill. It’s that critical element of community that drives them to lend, and we hear wonderful stories as a result.

Mobile will Take Social Beyond Broadcasting

Convince & Convert

Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background.

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Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. If you’re on a mobile device, you’ll see the “mobile friendly tag”, as shown above.

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The Importance of Localized Branded Content on Social Media

Mindjumpers

What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there. Another step was the Global Pages feature highlighting the value of local community management.

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Cool Social Tools: PwrdBy

SocialFish

We’re all trying to figure out how to go mobile. PwrdBy has developed a mobile application platform built specifically for the nonprofit community. Cool Social Tools Mobile Nimble Nonprofit

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A Social Media Status Quo Pt.1-Japan

Mindjumpers

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

2014 is upon us. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Mobile usage continues to climb with smart phones and tablets flooding the market. This trend will continue in 2014. 2014 is going to be a roller coaster.

How to secure your Facebook Page from being hacked

Mindjumpers

Note: Enabling this function means that onwards you can only access your Facebook profile from other browsers/devices, if you have your mobile phone with you – even if you know the password. The hackers are upon us.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads.

Five Web Design Trends to Watch

SocialFish

————— Is your organization embarking on a website redesign in 2014? In 2014, sliders will start to be replaced by one prominent photo or graphic with a small amount of text. Simpler and More Focused Mobile Sites.

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The community was scanning, spending less than a minute on a post.

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28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity SMM

” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn. As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches.

Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

The Realtime Report

Such is the story of Flappy Bird , a seemingly simple mobile game created in a matter of days and released last May. The success of Flappy Bird almost seems like satire; however, perhaps it’s simply an experiment in today’s mobile users and the viral nature of the web.

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What to measure in social media

SocialFish

Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages.

The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. community building. mobile.

All about the Internet – Mary Meeker’s Annual Deck is Out

SocialFish

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. Related Posts All You Need To Know About User Experience Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization Community Management Fundamentals Awesome Nonprofit Social Media Decks from #14NTC Best Linkedin Company Pages.

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How Smart Nonprofits Do Blogger Outreach Right

SocialFish

Related Posts How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Community Management Fundamentals Five Web Design Trends to Watch Adapt Your Website to a Mobile World Did You Miss?

Association Social Media: ASAE

SocialFish

The public social media accounts are linked by the fact that they are all branded ASAE communities, and that the overall goals to connect and engage with members are the same. The mobile app is also valuable while managing social media onsite.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

This is a photo of me helping a member in the NBOA Connect Café at our 2014 Annual Meeting in Orlando. Our website also has a private social community, hosted by Higher Logic, called NBOA Connect. We monitor NBOA Connect for community questions, and we identify the appropriate response.

How Black Lives Matter used social media to mobilize

Socialmedia.biz

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media.

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Local and Mobile Go Together In Marketing

Small Business Mavericks

5 Local Mobile SEO Tips. Make your website mobile-friendly. Make your presence known in the community online as well as off. Local Internet Marketing factors that affect local search mobile marketing Have you noticed how many times you, or someone in your group, uses their phone to find something nearby? Tara Banda makes some good points in the article SEO In The City: Tips Inspired by the City That Never Sleeps.

The future of customer service

SocialFish

What to measure in social media Content Strategy for Associations Community Management Fundamentals Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization All You Need To Know About User Experience. Thanks, Jason Falls for this one.

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How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Regardless of the type of business you’re engaged in online, your trump card will, in many cases, be your team’s ability to respond to customers’ needs and communicate and give generously; none are tasks to be oversimplified, especially when serving a large client base or community.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. respond to your community members, and to engage with other organizations and industry influencers.

How to Create Visual Content for Social Media on the Fly

SocialFish

And, very cool bonus: they have a QR code generator that will make your content scannable on mobile devices or printouts. Mobile tools and apps. Essentials of Online Community Management On-Demand Course. My favorite free (or cheap!) tools for non-designers.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

Calling all Association Social Media Managers

SocialFish

BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Adapt Your Website to a Mobile World Kill The Drudgery Of Social Media With IFTTT Community Management Fundamentals What to measure in social media Humanizing your organization creates amazing results.

Association Social Media: The CFA Institute

SocialFish

Along the way, I took on responsibilities for digital innovation as well as mobile and content strategy. 5) Is community management (group moderation) part of your responsibilities? We actively manage our communities on Facebook as well as our LinkedIn groups.

The Power of Personalization

SocialFish

Because to this day, email is still the King of consumer engagement and has the highest return on investment out of mobile, social, display and search. Ask your readers to share their stories and use this to build your community.