Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Social media literally is the means by which your business can relate to, exist in and influence human communities.

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What is no longer working in social media: 2014 edition

SocialFish

Instead of trying to manage my full incoming Twitter stream, I look at my Twitter lists, hashtags, and people who I’ve set to mobile notifications first. I personally find that I get a lot more attention when I’m ready to talk about myself if I share my community with others.

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Come for the content, stay for the community

SocialFish

Came across two slides decks on the same day that I thought were unexpectedly about the same thing – loyalty and community. Secrets of Great Communities And Community Managers from Leader Networks. Featured Open Community

How to Name Your Private Online Community

SocialFish

The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement.

Cool Social Tools: Small World Labs Community

SocialFish

———— Cool Social Tools: Small World Labs Community. Small World Labs helps nonprofit organizations engage, collaborate with, and mobilize their supporters. What Is an Online Community? Enterprise-Level Community Platform. Mobile Access.

[Case Study] Have you crossed the mobile threshold?

SocialFish

This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. Optimizing for mobile.

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Mobile Marketing. Build a community.

Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. If you’re on a mobile device, you’ll see the “mobile friendly tag”, as shown above.

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Mobile – from Strategy to Implementation

SocialFish

Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. It’s an exciting time both for mobile development and associations.

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A Social Media Status Quo Pt.1-Japan

Mindjumpers

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way.

Local and Mobile Go Together In Marketing

Small Business Mavericks

5 Local Mobile SEO Tips. Make your website mobile-friendly. Make your presence known in the community online as well as off. Local Internet Marketing factors that affect local search mobile marketing Have you noticed how many times you, or someone in your group, uses their phone to find something nearby? Tara Banda makes some good points in the article SEO In The City: Tips Inspired by the City That Never Sleeps.

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

Apartment Marketing Predictions 2014: The New Breed Speaks

Firebelly

2014 is upon us. If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Mobile usage continues to climb with smart phones and tablets flooding the market. This trend will continue in 2014. 2014 is going to be a roller coaster.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

I pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Meet the cast of new community players.

How to secure your Facebook Page from being hacked

Mindjumpers

Note: Enabling this function means that onwards you can only access your Facebook profile from other browsers/devices, if you have your mobile phone with you – even if you know the password. The hackers are upon us.

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Adapt Your Website to a Mobile World

SocialFish

Adapting Your Website to a Mobile World from Tom Jelen. Featured From the Trenches Implementation Mobile Nice deck by Tom Jelen, Director of Online Communications at ASHA. Pretty self-explanatory, and contains a good explanation of the difference between responsive and adaptive design.

Mobile 219

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads.

Five Web Design Trends to Watch

SocialFish

————— Is your organization embarking on a website redesign in 2014? In 2014, sliders will start to be replaced by one prominent photo or graphic with a small amount of text. Simpler and More Focused Mobile Sites.

Trends 270

Flying Viral: What Businesses Can Learn from the Flappy Bird Saga

The Realtime Report

Such is the story of Flappy Bird , a seemingly simple mobile game created in a matter of days and released last May. The success of Flappy Bird almost seems like satire; however, perhaps it’s simply an experiment in today’s mobile users and the viral nature of the web.

Mobile 180

What to measure in social media

SocialFish

Related Posts Content Strategy for Associations Adapt Your Website to a Mobile World BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Community Management Fundamentals Best Linkedin Company Pages.

All about the Internet – Mary Meeker’s Annual Deck is Out

SocialFish

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. Related Posts All You Need To Know About User Experience Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization Community Management Fundamentals Awesome Nonprofit Social Media Decks from #14NTC Best Linkedin Company Pages.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. Screens are everywhere, they are connected and they are highly mobile. The consumer does not care that a mobile experience may be a costly investment. community building. mobile.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

Related Posts How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Community Management Fundamentals Five Web Design Trends to Watch Adapt Your Website to a Mobile World Did You Miss?

Association Social Media: ASAE

SocialFish

The public social media accounts are linked by the fact that they are all branded ASAE communities, and that the overall goals to connect and engage with members are the same. The mobile app is also valuable while managing social media onsite.

The future of customer service

SocialFish

What to measure in social media Content Strategy for Associations Community Management Fundamentals Adapt Your Website to a Mobile World How to Lead Your Way to a Social Organization All You Need To Know About User Experience. Thanks, Jason Falls for this one.

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How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

All of the social platforms out there have mobile apps that you can download on your smartphone, so you can access your accounts at any time, from anywhere. respond to your community members, and to engage with other organizations and industry influencers.

How to Empower Staff to be the Voice for your Organization Through Social Media

SocialFish

“As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization’s reputation and relationships with the community.”

Calling all Association Social Media Managers

SocialFish

BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Adapt Your Website to a Mobile World Kill The Drudgery Of Social Media With IFTTT Community Management Fundamentals What to measure in social media Humanizing your organization creates amazing results.

The Power of Personalization

SocialFish

Because to this day, email is still the King of consumer engagement and has the highest return on investment out of mobile, social, display and search. Ask your readers to share their stories and use this to build your community.

Association Social Media: The CFA Institute

SocialFish

Along the way, I took on responsibilities for digital innovation as well as mobile and content strategy. 5) Is community management (group moderation) part of your responsibilities? We actively manage our communities on Facebook as well as our LinkedIn groups.

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

nonprofit fighting to end child hunger in America, wanted to increase registrations for its Bake Sale for No Kid Hungry , a national fundraising initiative that encourages people to host bake sales in their communities to help end childhood hunger. Guest post by Amanda Sides.

Three Ways to Get the Most From Your Brand’s Blog

SocialFish

Related Posts Using YouTube for B2B Why They Don’t Follow You On Instagram BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How Smart Nonprofits Do Blogger Outreach Right Community Management Fundamentals Adapt Your Website to a Mobile World.

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An invisible economy in Latin America and the Caribbean?

SocialFish

Communications takes the lion’s share of this ‘new’ economic engine, but with 120 million mobile subscribers it could not be expected less. This is a guest post by Felipe Buitrago, consultant at the Inter-American Development Bank, related to his awesome new book about the Orange Economy.

How Black Lives Matter used social media to mobilize

Socialmedia.biz

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media.

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Proven Tactics to Recruit, Retain and Unleash Millennial Talent

SocialFish

Make your career website and application mobile friendly. Emphasize your community as a cool place to live. Provide a calendar of fun upcoming activities to do in the community (ex: festivals, shopping, outdoor competitions, etc.). Guest post by Ryan Jenkins.

The Importance of Localized Branded Content on Social Media

Mindjumpers

What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there. Another step was the Global Pages feature highlighting the value of local community management.

Brands 262

Is Your Association’s Website Any Better Than HealthCare.gov?

SocialFish

How many associations have an online store that doesn’t work on a mobile device or that doesn’t even have Google analytics installed to be able to track conversions because “our members don’t buy stuff online”? It’s 2014, people, and your org’s website IS your org to a lot of people….so

Three awesome social media campaigns by CVBs and hotels

SocialFish

——– Convention and Visitors Bureaus have become invaluable resources for local business communities and these independent non-profit organizations operate in all major cities, with the aim of stimulating tourism-based economic activity.

Hotels 228

Now Might Be the Time to Switch from Internet Explorer

The Social Media Incubator

Firefox is an open source web browser, which means there is an entire community of volunteer Web developers working on improving the code all the time. If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon.

Monday Roundup: Making Connections

Waxing UnLyrical

Supermarkets Warm Up to Mobile Commerce. Shelley Kramer reviews how some stores are making personal connections with their consumers via mobile devices and more! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. Content Marketing audience b2b marketing cisco community management content marketing fun human humor kapost marketo Sprint As content marketing explodes, so too, does the volume of noise.

How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India

SocialFish

Well, this is exactly what Milaap lets you do, all through the power of online community and collective goodwill. It’s that critical element of community that drives them to lend, and we hear wonderful stories as a result.