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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Startups like Payvment , and Alvenda will help companies large and small to open up shop in Facebook.

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The Five Business Books That Shaped 2011

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I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011).

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. million Twitter followers –– 30 times more than his company!

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It's International Startup Festival Week

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We have International Startup Festival happening again. Philippe Telio (a Montrealer) wants Montreal to be as interesting for startup culture as Silicon Valley is, and this is his baby since launching it in 2011. So, if you have a startup or thinking about going out on your own, this will be the most networked place to be!

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Ergonomic Consultancy: A Business Opportunity

Idaconcpts

Recent statistics show that there there is a definite need for ergonomic consultants in the US and UK: The UK Health and Safety Executive (HSE) reports an estimated 591,000 workers were injured at work in 2011 and 2012. So, a consultant practice that can show a company how to avoid these pitfalls would be high in demand.

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Groupon’s US Revenue Numbers Falling

Idaconcpts

Groupon’s February 2011 is a Tipping Point. sales collapsed in February 2011. Given that Groupon is currently a private company, it is not in any obligation of revealing its official numbers. market is so saturated with daily deal startups that Groupon will have to deal with a smaller slice of the pie.

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HootSuite Talks to Spanish Speaking Community

Idaconcpts

On April 21, 2011 there are several websites down. The company claims that are working to resolve the problem. The issues were all visible on 4/21/2011 at Amazon’s AWS Service Health Dashboard. Savvy Internet startups should keep these 2 facts in mind. Among the affected are HootSuite, Reddit, Foursquare and Quora.

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