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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. To get the answer, they reached out to over 5,000 women of color.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world.

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HootSuite Talks to Spanish Speaking Community

Idaconcpts

On April 21, 2011 there are several websites down. The company claims that are working to resolve the problem. The issues were all visible on 4/21/2011 at Amazon’s AWS Service Health Dashboard. Savvy Internet startups should keep these 2 facts in mind. Among the affected are HootSuite, Reddit, Foursquare and Quora.

HootSuite 137
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. The company now has over 1.4 billion users.

B2B 190
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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. A startup wants to change that, however, and enable Twitter to fulfill its promise as a real-time discussion forum.

Twitter 167
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10 Black Leaders You Should Follow on Social Media

Likeable

In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I’m looking forward to being in conversation and community with you all. Angela Benton is a pioneer of diversity in the technology industry—specifically in Silicon Valley’s tech and startup worlds.

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Fetching Friday – Resources Mashup & Happy Holidays

Kikolani

Before we jump into the goodies from the week, I wanted to take a moment to let everyone know this is the last Fetching Friday post for 2011. The Entrepreneur’s Handbook: 101 Resources for First Time Entrepreneurs – 101 resources that will help you learn more about entrepreneurship, startups, small business, and much more.

Mashup 119