Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. Social media, says the report, drives less than 1% of online sales. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog. Click To Tweet.

Blogger 266

Blogger Company Social Media Curata 266

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Akamai Marketing

OCTOBER 21, 2011

Even though I am a creative at heart, so it strikes a lot of people as strange that I’m caught so often discussing measurement and analytics. And because of my strategic side, I’ve been doing a lot of work over the last year on social media analytics and ROI models.

Social Media 166

Social Media Klout ROI Vimeo 166

Waxing UnLyrical

DECEMBER 13, 2011

Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. The final #measurePR chat of 2011 will take place on Tuesday, Dec. New trends? Saying goodbye to bad habits?

Communities 169

Communities Klout Trends Analytics 169

Hootsuite

APRIL 29, 2021

Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Until recently, it’s been a little too complex for businesses abroad to market on the app. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Brands 119

Brands HootSuite Yahoo Survey 119

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Hootsuite

MARCH 31, 2020

Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Content marketing.

List 145

List Social Media HootSuite URL 145

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Tools 208

Tools Social Media Lithium Sysomos 208

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Adam Sherk

MAY 1, 2012

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ).

Metrics 164

Metrics SEO Publishing Analytics 164

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Metrics Loyalty 90

Viper Chill

NOVEMBER 12, 2013

My aim is to personally help him become one of the top marketers online, almost superhuman if you like, and give you the knowledge to do the same. Vladimir had a number of questions pertaining to keyword research and competition analysis, so that’s what I’m going to talk about today. Three Tools Which Still Bring the Power.

Research 82

Research Analysis Wikipedia Case Study 82

Keyhole.co

SEPTEMBER 4, 2023

By coupling the power of niche-specific hashtags with strategic utilization of influencer marketing platforms , you can attract a wider audience base, including specialist consumers who are more likely to convert. Competitor analysis Curious about your competitor’s Instagram footprint? Hashtags are a great way to decipher this.

Hashtag 52

Hashtag Instagram Strategy How To 52

Ignite Social Media

FEBRUARY 2, 2023

In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. Google Wave came out, I think that was 2011. Do less but do better.

Influencer 85

Influencer Social Media Hubspot Travel 85

Net-Savvy Executive

JUNE 27, 2017

The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). I like the exercise of going past the obvious analysis to discover what we're missing, because opportunity hides there. , 2012) is the other one that explores things we're not doing yet.

Privacy 40

Privacy Open Source Exercises Skills 40

Kikolani

APRIL 7, 2011

Making Money Online / Marketing / Online Business. Search Engines / SEO / Link Building / Analytics. SEO link analysis pitfalls – how to avoid pitfalls by thinking editorially about links you build. How to easily find guest posting opportunities – from what you read to searching on social media.

Mashup 134

Mashup Resources Adsense Loyalty 134

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Create a blog marketing plan and revise it when necessary. “We Will Create _ Posts Per Month, With in Charge of Editorial, and in Charge of Analytics.&#. . Blogging is just one part of the content marketing ecosystem.

Questions 148

Questions Sample Samples Blogosphere 148

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. One of the important ways analytics affects our profession is in the development of content. Pretty much everything can be tracked. This makes it possible to measure outcomes, not just outputs.

Data 75

Data Social Media Case Study Skills 75

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. It’s just awkward. Analyzing 150,000 Social Media Posts. Also: we’re hiring! ).

Curation 166

Curation Research Sample Samples 166

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Digital Analytics edition.] One of the age-old questions, eh? 1,724 words, but does it really feel like it?

Class 119

Class Postrank Tourism WordPress 119

Twist Image

APRIL 27, 2015

In 2011, time spent with video on digital devices - PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles - totaled 21 minutes daily. In total, time spent with video on all devices is up from 4 hours, 56 minutes in 2011." Yes, this year TV advertising will still be a $70+ billion market.

Apple 40

Apple Advertising Data Compete 40

Kikolani

MAY 18, 2012

A Guide To Developing Your Content Marketing Strategy – From the webinar “Implement These 10 SEO Tips, You Must” comes a guide to developing a comprehensive content marketing strategy. 5 Reasons That Twitter’s New Email Matters for Marketers – So what are the big takeaways here? Photo of the Week.

Mashup 115

Mashup Resources WordPress RSS 115

Waxing UnLyrical

NOVEMBER 1, 2010

So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. Too many graduates come out bursting with words and not a clue about how to create a pivot table or do a regression analysis. However, Nick is dead wrong about the lack of tools.

Class 258

Class Education Metrics Creative Commons 258

SalesChoice

SEPTEMBER 6, 2016

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

Patterns 20

Patterns Analytics B2B Data 20

ProBlogger

JULY 14, 2011

When Google rolled out the first Panda update on 23 February 2011, we saw our site traffic plummet by 40%. Research and site analysis led us to remove potentially low quality content. Site analysis. Since the term low-quality is subject to some interpretation, we began our site analysis to identify the high-quality content.

Adsense 38

Adsense Analysis Guidelines Construction 38

Writtent Blog

AUGUST 3, 2016

2 Use Influencer Marketing. #3 9 Do Topical Analysis for Key Pages. #10 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. He’s an internet marketing expert and all-around marketing geek. 3 Interview Influencers. #4 4 Optimize for Google Questions. #5 Did you like this?

SEO 0

SEO Google Sites Engineering 0

Viper Chill

MARCH 3, 2010

Right now my plan is to stay here until around March 2011, as by then I should have accomplished most of the things I set out to do over the next year. This month I also found out I won a SEMMY (internet marketing award) for the best post on blogging in 2009. This is an internet marketing blog.

Report 68

Report StumbleUpon Travel Sites 68

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Twitter 260

Twitter Bazaarvoice B2B Microsoft 260

Viper Chill

APRIL 25, 2012

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). I think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. As mentioned, this is a long article.

Sites 96

Sites Industry Blogger News 96

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 199

Social Media Tools Tips ROI 199

Convince & Convert

FEBRUARY 2, 2012

Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. What that really means for you, the listener, and for guys like you and me, Jay that are in the business of marketing, people are becoming more and more skeptical.

Social Media 117

Social Media Committee Team Questions 117

Convince & Convert

APRIL 19, 2012

It boggles my mind how the social agency can’t do some things because some other agency has access to Google Analytics, or some other agency does the email. I think the long tail local ad market on Facebook will probably be much, much more reasonably priced for the long term, but we’ll see. Derek : Yeah. I averaged only 2.66

CPM 118

CPM Advertising CPC Compete 118

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

SEO 193

SEO Paid Search Engineering Reputation 193

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Free analytics tools you should be using by iMedia Connection. ShortStack.

Review 201

Review Tools Social Media Klout 201