Trending Sources

Google Analytics for Beginners

Idaconcpts

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

The Future of Analytics

Spin Sucks

They had two requirements: 1) I discuss the future of analytics and 2) I send them the script beforehand. The future of analytics is an easy one. I clearly have opinions about that and about PR pros learning some marketing skills so they can measure their efforts.

Cross-Domain Tracking In Google Analytics

Spin Sucks

Google analytics offers a wealth of tools for tracking website performance. Luckily, Google analytics offers tools for treating a visitor who clicks from your website to a third-party system on another domain as a single visit. Today’s guest post is written by Tim Frick.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? Beyond Facebook Insights: Useful Facebook Analytics Tools. The post on Facebook analytics tools did well considering I just published it last week.

Seven Tools for Your 2012 Marketing and Communication Plans

Spin Sucks

Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. We’ve talked about this before, but gamification is going to continue to grow and will affect your marketing and communication in 2012. Improved Analytics.

Tools 136

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why are social analytics so important? This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Use Predictive Analytics to Create Valuable Content

Spin Sucks

In fact, studying these behavior patterns is called predictive analytics , and can be very useful in predicting future outcomes and trends. Use Predictive Analytics to Create Valuable Content. The post Use Predictive Analytics to Create Valuable Content appeared first on Spin Sucks.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.

ROI 62

What's the R.O.I.? A Framework for Social Analytics

www.briansolis.com

Brian Solis Home Articles Business – Marketing New Communications Social Media Speaking Books Appearances About What’s the R.O.I.? but she also helps businesses identify how to develop analytics frameworks that define the “R&# or the return for specific business objectives.

ROI 62

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. But what can Marketing learn from Public Relations, if anything? “First, once marketing materials are shared online, they are no longer under the control of the brand.

How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. HootSuite is your essential tool for monitoring in depth social media analytics. Precise Website Analytics.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

It has enabled revolutions in real life as well as in digital marketing. So how can marketers and PR professionals use Twitter more effectively? ” The Ultimate Guide to Twitter Marketing by Copyblogger. Twitter for B2B Marketing. by B2B Marketing Insider.

Tools 126

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Analytics.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

Tools 155

10 Tools for Measuring Your Social Media Influence

Pamorama

In the world of social media marketing, influence is currency. For the most part, marketers have been limited to piecemeal metrics like followers, likes, and page views. It pulls and generates metrics from Twitter, Facebook, bit.ly, YouTube, Google Analytics, MySpace.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Advanced LinkedIn strategies for marketers by iMedia Connection. 7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse by Copyblogger.

65 Terrific Social Media Infographics

Pamorama

Since social media marketing is a relatively recent addition to organizations’ integrated marketing communications plans, it’s imperative for marketing professionals to gain as much understanding as possible about how people leverage social media for everyday interaction.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals

Kikolani

How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say?

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview.

Link Love Monthly: Best of January 2011

SocialFish

The Social Media Marketer’s SEO Checklist – SEOmoz. Export and Analyze Social Media Analytics With Export.ly – ReadWriteBiz. 10 Digital Marketing Industry Pet Peeves – Going Social Now. The 10 Reasons Integration Is Crucial In 2011 – Gini Dietrich.

Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster.

Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

I also heard from someone (I’m sorry I don’t remember who you are, but you are awesome), I was told that Mari Smith mentioned me in her latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1.

Influence Met Transparency with @Kred

Unspoken

PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Founded in 2007, they providing data mining, analytics, and brand engagement. The PeopleBrowsr Playground is known as one of the top Social Media engagement tools on the market today.

Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. How to Use Social Media for Event Marketing [Presentation]. Tweet. Social sharing is on rise.

Marketing needs to be more Adaptive!

Buzz Marketing for Technology

Ok so this isn’t the newest concept you ever heard of – but hear me out – its time we really changed a few things in the marketing organization. So its easy to see that today’s marketing teams are not that well equipped to handle “ real time marketing ” as David Meerman Scott defined it.

Data 75

The Two Faces of Marketing

Spin Sucks

Beth Harte is a seasoned marketing and communications thought leader, author, and speaker with a passion for excellence and a pragmatic mind for business and results-oriented outcomes. If there is an industry where spin runs rampant—it is marketing. Which face of marketing are you?

Turning Marketing Measurement on its Head

Waxing UnLyrical

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing.

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

Hybrid agencies will come to rule the marketing services world. They also build scalable infrastructures that enable them to readily adapt their business models and services to changes in technology, consumer behavior, and market demand.

Text Analytics in the Cloud

Net-Savvy Executive

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. Analytics as a service: AaaS?

Evri 23

My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing

yMarketingMatters

Social Media Management Tools Social Media Marketing Tips Facebook Google Alerts Google Analytics Hootsuite Social Media Management Social Media Monitoring SocialMention TweetStats TwentyFeet Twitter WefollowThere are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner.

Tools 59

The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? The One Marketing Technique that’s Best for Your Launch is a post written by Tamar Weinberg. ]. MarketingThis is a guest post from Mukund Mohan.

Is Google Analytics Right For Your Business?

PWB Marketing Blog

Sean and I participated in the July’s Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. One minute you’d be talking to a business owner who sells water sterilization kits and the next minute you’d be chatting with an affiliate marketer. When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing.