Looking backwards and Forwards: What we’ve learnt in 2011 vs what’s next in 2012

Gemma Went

So it made sense to give it another airing and ask some clever comms folk the following questions: What was your biggest learning from a comms perspective in 2011? Marketing PR Social Media Tips 2011 trends 2011 learnings 2011 comms review 2012 comms forecast 2012 predictionsThis time last year I ran a ‘looking backwards and forwards‘ post and it was pretty popular.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation.

Trending Sources

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. How to Build the Perfect Facebook Fan Page, 2011 Edition is a post written by Tamar Weinberg. ].

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog.

How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The posts for the last five years are: Best Internet Marketing Posts of 2010. Best Internet Marketing Posts of 2009. Best Internet Marketing Posts of 2008. Best Internet Marketing Posts of 2007. Best Internet Marketing Posts of 2006. Marketing Personal Social Media

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Among the findings: • If you don’t have a blog yet, 2011 is the year to start one.

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The Corporate Social Media Summit 2011

Mindjumpers

The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The State of Corporate Social Media 2011. The Corporate Social Media Summit 2011.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. Is a Blog Still Important in 2011? 14% of all blogs are about technology and internet marketing.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics. Five Top Facebook Marketing Tips by LiveWorld. Is Facebook Losing its Marketing Mojo?

Top 11 Social Media Marketing Blog Posts of 2011

Firebelly

Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. Facebook For Business Tip #1: Pages not Profiles. Social Search: Tempur-Pedic “Ask Me” Commercial. Facebook For Business Tip #8: Wildfire Contests. Gettin’ Unique With QR Codes.

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

That said, I am glad I wrote my resolutions for 2011 as it gave me focus. Here’s my 2011 scorecard: ? social media Trends 2012 event marketing resolutionsThis is the 2nd year that I’ve published my social media resolutions.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.

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Study: The Global Social Media Check Up 2011

Mindjumpers

The study is the Global Social Media Check Up 2011, which is an annual study investigating big companies’ presence on social media platforms like Twitter, Facebook, YouTube, blogs etc. Social Media Marketing Goals & Tools.

LinkedIn’s Announces First Earnings Call (Q2 2011)

Idaconcpts

On 08/04/11, LinkedIn reported their financial results for the second quarter ended June 30, 2011. Business & Marketing Social Media first linkedin earnings call LinkedIn linkedin earnings call linkedin gaap linkedin ipo linkedin q2 2011

Eleven Digital Trends to Watch In 2011

SocialFish

Eleven Digital Trends to Watch in 2011. Developer Engagement – Marketers typically don’t try to court developers, but that’s all about to change. Location, Location, Facebook – If 2010 belonged to solely Foursquare, it’s likely that Facebook will rain on their parade in 2011.

ONE SOCIAL MEDIA PREDICTION FOR 2011…YES, 2011

Myrland Marketing

About a year ago, Twitterville author Shel Israel wrote a blog post titled “My Predictions for 2011″ on his blog Global Neighbourhoods. Social Media Uncategorized Christian Science Monitor Craig Kanally Facebook GigaOm Global Neighbourhoods Gloria Goodale Huffington Post Libya Mathew Ingram Myrland Marketing Predictions Shel Israel Twitter YouTube

Curation a Key Theme in B2B Blogging Trends in 2011

Aggregage

The new white paper – B2B Blogging Trends in 2011 has been released. Several of the contributors pointed out that a big challenge in 2011 is rising above the noise. Clearly one of the ways to address this is discussed in Marketing via Aggregation, Filtering and Curation. That’s why Yann Ropars tells us that: 2011 is often cited as the year of ‘curation’. Certainly one of the big trends is curation.

47 Books For Your 2011 Reading List

Dave Fleet

Tweet Looking for books to populate your reading list for 2011? I was so pleased with the results that I’m doing the same in 2011. The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). Here are a few to think about.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. Calls to Action’ are essential within marketing texts.

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‘China’s Facebook’ Renren Seeks NYSE Listing [Data]

Idaconcpts

As of 2011, it has about 160 million registered users. Here are some important demographic and traffic data of Renren.com for 2011, courtesy of Brian Chappell from Ignite Social Media. market in recent months.

The Five Business Books That Shaped 2011

Twist Image

I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011). " Poke The Box by Seth Godin ( The Domino Project - March 2011). Great By Choice by Jim Collins and Morten Hansen ( HarperBusiness - October 2011). best business book 2011.

Deconstructing Your Social Business Plan For 2011

darmano.typepad.com

Marketing, customer service, HR, IT, and a host of other operational groups may be in turf wars over who runs what. What should a company's Facebook presence be leveraged for primarily: Marketing? What should a company's Facebook presence be leveraged for primarily: Marketing?

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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SXSW 2011: Strong on Networking; Less on Content

Dave Fleet

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others.

Making Marketing Agility Cool

Buzz Marketing for Technology

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. Good creative will always be important in marketing. Related posts: Marketing needs to be more Adaptive!

2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

Tweet In 2011, social media has grown and graduated to a whole new level. It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. The Role of Big Data in (Social) Marketing.

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Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals

Kikolani

How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say?

How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. About Us What’s a Maverick?

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QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. With the wealth of options available to digital marketers, it’s easy to become overwhelmed.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers.

12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. 5) Corporations were ready to be transparent in 2011. 8) That FB would get to 1billion users in 2011. 10) That 2011 would be the year that corporations would be ready to adopt social media both internally and externally.

Social Media and Marketing Insights 2011

Proactive Report

Booz & Co and Buddy Media’s recent study on the state of social media and marketing offers some interesting insights into what companies are doing now, and where they plan to invest in the future. For instance: Social media is primarily the domain of marketing.

Link Love Monthly: Best of January 2011

SocialFish

The Social Media Marketer’s SEO Checklist – SEOmoz. 10 Digital Marketing Industry Pet Peeves – Going Social Now. Deconstructing Your Social Business Plan For 2011 – David Armano. 8 things every marketing technologist should know – Scott Brinker.

Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA

Kikolani

I also heard from someone (I’m sorry I don’t remember who you are, but you are awesome), I was told that Mari Smith mentioned me in her latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

It has enabled revolutions in real life as well as in digital marketing. So how can marketers and PR professionals use Twitter more effectively? ” The Ultimate Guide to Twitter Marketing by Copyblogger. Twitter for B2B Marketing. by B2B Marketing Insider.

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My 3 Words for 2011

Justin Levy

Over the past week I have been working on my goals for 2011. to pay off a debt during 2011, I must make a specific payment each month) and then what the next action is to achieve that goal (e.g. Here are my 3 words for 2011: Consistency, Growth, and Create. With the growth of New Marketing Labs and Caminito Argentinean Steakhouse , remaining consistent has been a challenge. Growth – Growing will be a major part of 2011. Those are my 3 words for 2011.

Attending & Speaking At Search Engine Strategies 2011

Jason Yormark

Joining me will be panel moderator Greg Jarboe, President of SEO-PR and Jeffrey Harmon, Chief Marketing Officer for Orabrush. The New Gig: VP of Marketing & Social Media @ Strategies 360. Strategies 360 Is Hiring: Marketing & Social Media Associate. Digital Marketing Social MediaI’m definitely looking forward to attending at Search Engine Strategies in New York next week.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? Facebook Marketing Tips & Techniques. Using Facebook for B2B Marketing.

Search Engine Strategies 2011 Wrap Up

Jason Yormark

Related posts: Attending & Speaking At Search Engine Strategies 2011. Digital Marketing Social MediaWell my first official speaking gig wrapped last week at Search Engine Strategies , and I had a blast. Definitely had some nerves up to and during my session titled “ Social Media Solutions On A Budget ”, but overall, I think it was a success. Much of what I covered was pulled from many of the blog posts I’ve written over the years here.